5 Tips to Successfully Use Instagram for Your Event Business

Instagram has easily become one of the most popular social media apps. In 2016, it’s estimated that 500+ million people use Instagram monthly, 300 million daily, and 58% of Instagram users are 18-29 years old. Why is this important to Event Profs? Because this means Instagram can allow you to reach a larger audience, including millenials! 

There are tons of research on the Instagram usage and the ways businesses can utilize it. Also, it’s important to stay up to date with what’s going on with your instagram account. So ABCey Events has created 5 tips to successfully use Instagram for your event business!


3 iphones with instagram open


1. What to post

First, you need an Instagram account! If you don’t have one, just scroll down to #5 for tips to create the perfect account. Okay, you have an account or just created one, but now what? What do I post? hint: See below to see what types of content to post!

Types of Posts

1.   Have a story: Let your followers feel like they are a part of your business and on the inside of the event action with story-like posts! However, don’t post straight advertisements. Instead, have a variety of images from selfies to video interviews. There is no limit to the content you post!

refinery29 instagram account

 

Similarly, studies suggest users want to experience the story rather than see plain objects. Salesforce found most users liked, “amusing, creative, beautiful, and inspiring” content. So maximize your Instagram reach by captivating images, posting entire event processes, features of event speakers and famous attendees, inspirational quotes, and especially human faces!

 

Instagram collage

 

2.   Relatable posts: Keep followers by posting stuff they can relate to! By fusing scenes and possible scenarios that can happen in everyday life with your products and services, followers can see how useful your products and services are!

https://www.instagram.com/p/0tpeJfAUUf/?taken-by=nike

 

3.   Business posts: Advertise your business by posting your sponsors, events, and brand. Do this by sharing images about your sponsors in colorful and fun photos. Additionally, try to get other users, special guests, and famous people to post/tag/hashtag about your event and company. More and more people are basing their decisions on what they see on social media. Therefore, you can grow your business by having ambassadors give you some exposure!

Instagram Sponsorship

But be careful! No one wants their entire feed filled with obvious advertisements. Learn about event marketing on Instagram below (#4 Instagram for Events).

 


2. Strategic Posting

Previously, we mentioned that Instagram accounts are more successful when the types of posts are different. But here are other things you can do to boost likes, follows, and comments!

1.   Editing your posts: Studies have found what specific aspects of a post make them more popular. They found more people like photos with the Mayfair filter! Also, the 2nd and 3rd most liked filtered photos are #nofilter and Inkwell, respectively. In addition, you’re more likely to get likes on images that are brighter with a single dominant color, especially blue, and background space than others! Don’t forget to use Geographical locations and connect with users by a shared location. Check out Curalate’s full study for more tips.

 

What makes a perfect Instagram Photo with more likes info

2.   Posting times: Don’t pester and annoy followers! If  you are posting multiple times a day, spread them out. However, most studies suggest posting only 5-7 times throughout the week. Specifically, your best bet is to get the most likes by posting on Wednesday from 5-6pm! Additionally, don’t stress about posting right on time and schedule posts with apps like Hootsuite and Schedugram. 


3. Gain followers, grow your business

1.   Instagram interaction: By interacting with users, you’re sure to gain and keep followers! First off, you can simply ask questions and inviting captions that lead people to comment. From re-gramming someone’s post related to your business/event, tagging companies, responding to comments, commenting on and liking posts, and giving shout outs to your loyal followers, show your followers you care and value their support!

 

starbucks regramming on instagram

 

2.   Spoil your followers: Reward your followers well by posting announcements, contests, and special offers! You can have them follow, like photos, comment, hashtag, and tag your account to be entered to win prizes and special offers! This encourages people to follow you, as they will be the first to see when you are holding contests. Now you have followers promoting your event and business to others!

 

Birchbox Instagram Contest

 


4. Instagram for Events

Now, for all you event profs, we have Instagram tricks to make your next event a success!

1.   #Hashtag: Make sure you use hashtags to help people discover your Instagram. Use both specific hashtags  and popular hashtags so people can find your event/company easily!  One study found that interactions increased with 11 hashtags, but most studies suggested using 5-10 hashtags. If your choose to include many, hide them by commenting your hashtags or hiding them many lines below your main caption.  This way followers don’t get annoyed seeing them!

San Francisco Mint Instagram with hashtags

 

2.   The Event: You can use Instagram to entertain your attendees and market your next event! Encourage users to post images and include your event specific hashtag in the caption. Then, companies like instafeedlive, will display them on screens around the event, making your guests feel special!

instagram live with hashtag

 

In addition, by simply using your event hashtag, your guests can leave your event with memorabilia! Printers, like Photoboxx and Luster, scan Instagram for your event hashtag and print the images out instantly. Also, you can allow guests to print a postcard and polaroid picture when they hashtag their photos! Learn more about them here. So give your event and company immediate publicity and get these tools at your next event!

 

Luster Hashtag Instagram Printer

3.   Event hype: When showing the story of your event, there are tons of things to capture! Post about the event before, during, and after to keep the event fresh in your follower’s minds. First get them excited with behind the scene images of the venue set up with your event team hard at work! Moreover, use Instagram to not only remind followers when tickets go on sale, but also hype up attendees with event fliers and countdown day photos. This makes them feel like they are right in the middle of the everything happening at the event!

Pepsi Instagram

Coachella Instagram photo

 


5. Creating Perfect Profile

Your profile is extremely important as it’s how they judge your account! Therefore, you need to be sure that your Instagram looks like something they should follow.

1.   Your Bio: First, create a bio description that is short, fun, and interesting. But it still needs to say your business name or who you are, what your business does, and make it unique!

2.   Get them to your website: If you didn’t know, links on your photo captions don’t work. Thus, the only link to get people to your website is in your bio. So make sure you include your website link, and any other informative names you want people to search and find you by (ex: Event Planner).

instagram's instagram account

 

3.   First impression/Profile pic: Along with photos and your bio, users see your profile picture first. Get a good quality photo of your logo or a picture that represents your company to bring in more followers! 

instagram-update-sept-800x463


How are you going to use Instagram at your next event? Tell use in the comments below or on Facebook and Twitter. Also, follow us on Instagram!


#TechTuesday: 3 ways to use Intel RealSense at your next event!

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world! This Tuesday we have 3 ways to use Intel RealSense technology at your next event!


Intel is very well-known for their many unique and creative products. However, at ABCey, one line stands out the most for us: Intel RealSense. Intel RealSense includes cameras, platforms, and systems that are unbelievable and are must have tools for your events!

Intel RealSense Image

Intel RealSense on Lenovo Computer

Moreover, these amazing products have 3D scanning, speech recognition, facial analysis, augmented and virtual reality (AR/VR), depth photo and video, and scene perception capabilities.  These capabilities make Intel RealSense products cutting edge technology and make experiences more interactive and well, real! So here are 3 ways to use Intel RealSense at your next event!


Intel RealSense physical cake to digital cake

1. Intel RealSense 3D Scanning

One special feature of RealSense technology is its 3D scanning capabilities. You can pretty much scan anything, and now, you have a replicated detailed 3D model on your computer. In addition, you can easily share it on social media and print it out on a 3D printer! Because this tech is perfect for showcasing and displaying anything at your events, this is an event tool you’ll definitely want to get! You’ll truly impress your attendees with one of a kind views of your 3D models. From a physical robot to yourself, almost anything can be turned into a 3D image!

 

Intel RealSense 3D scanning object

 

Additionally, Intel’s scanning technology is creative because it incorporates gesture tech. By just moving your hands, you can spin and zoom in on these 3D images to show your attendees every angle. Let your guests experience this technology first hand and leave them amazed!

 


2. 3D: Scene Perception and video entertainment

For events, it’s important to know every detail about the venue, and RealSense technology gives you just that…an extremely useful layout of any site!  Specifically, Intel’s Scene Perception gives you a digital representation of the scene/place you are recording, including the objects in it! As a result, you have immersive 3D images to help you plan or select the perfect venue like never before! In addition, this system lets you measure items from your scene perception, making it the perfect tool for event planners!

intel-realsense-scanning a place

It can be difficult to decide how to decorate your venue when you can’t picture it. However, with RealSenses, you can experiment with different layouts and see how they look visually! For example, Capgemini used this tech to adjust furniture in the video below:

You can use this same technique for your events! First, adjust the software to show a virtual image of your venue. Then, use props (like the wooden blocks above) to represent event items (ex: sculptures, photos booths, large displays, etc). Lastly, just move these props around! There you have it! You can see on a screen what the venue would look like! And you didn’t have to lift a thing!


Another idea is to make yourself 3D! With Intel’s motion capture technology, you facial movements are replicated onto a fun 3D figure. Attendees will love getting to use this tech, and will be impressed with this top of the line entertainment!

 


3. Interactive Background Displays

Whether you’re hosting a virtual meeting or presenting at a conference, you want your background image to be the best fit for your event. Here is where RealSense comes in handy! Instead of spending time to edit or replace your background, you can simply replace it in real-time with any video or photo of your choosing-the perfect addition to make your next event top of the line!

 Intel RealSense background replacement man talking to woman on his computer with different screen behind him and her

Also, background replacement uses gesture technology. So simply flick your hands and the background will change! It’s that easy! Try out Intel’s RealSense at your next event!


How would you use Intel RealSense Technology? Let us know in the comments or on Facebook and on Twitter!

 


ABCey’s Weekend Event Lineup: 7/15/16-7/17/16

It’s hard to believe we are already half way through July, where has the time gone? ABCey Events is here to help you make the most of what is left of July with our Weekend Event Lineup!


1) GlowCon Weekend Event| 7/16/16 | NWBLK | Sat. 2pm-2am | $25-$50 |

No Plans this Saturday? Don’t worry, we’ve got you covered! This awesome event is the newest type of convention that celebrates all things glow! This one part convention, one part party is one day that will be entirely lit. During the day you have the opportunity to listen to LED talks that discuss the future of glow. DJ’s will be playing through the night while performers like Dance, Flow, and Saber Battle entertain you until dawn! Dancing not your thing-not to worry, this event has something for everyone! Check out some of the latest virtual reality and 3D light projection inventions instead! You don’t want to miss out on this event, so don’t forget to preregister here for the best price!

GlowCon SF Flyer

 

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2) Shape Tech Expo 2016: Jared Leto, Nate Silver & Silversun Pickups | AT&T Park| Sat. 7/16/16 | All Day | FREE 

Calling all SF techies- this event is for you! Come out to the beautiful AT&T Park this Saturday where you can browse over 50 tech exhibits, explore smart cities, robots,virtual reality, and artificial intelligence. You will also have the opportunity to listen to Jared Leto and Nate Silver discuss their visions on what might be in hold for the future! There will be a Saturday Night concert with the Silversun Pickups you don’t want to miss!

AT&T Park

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3) Dolores Park Banger Weekend Event | Sat. 7/16/16 | 11am-2am | FREE |

Who doesn’t love a good outdoor party…especially one in the beautiful Dolores Park! Its time to celebrate the best day of the weekend with some fun under the sun. So grab a few of your pals and come out this Saturday for an all day awesome party!

Dolores Park Banger

 

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4) Pokemon Go ‘Ocean Beach Chalet’ Meet-up | Sat. 7/16/16| 5pm | FREE

With Pokemon Go being the new fad sweeping the nation, why not meet up with other Pokemoner’s this Saturday? Head out to The Beach Chalet Brewery and Restaurant for a fun day full of Pokemon Hunting! If you gotta’ catch em’ all-this is the event for you!

Pokemon Go SF meet up

 

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5) National Ice Cream Day Festival | Sun. 7/19/16 | 11:00am-5:00pm | SoMa| $5 

This just might be the best event we’ve seen all summer! No better way to close out the weekend than with an all day ice cream festival-right? There will be over 15 Ice Cream vendors  to serve up the frozen treat just the way you like it. And no worries, you can dance off your sugar rush with DJ Dysco Lyft, who will be spinning at the event! The first 200 people to RSVP here will receive FREE admission-so don’t wait!  This is one festival you don’t want to miss!

Ice Cream Festival Flyer

Let us know what your weekend plans are in the comments below or on Facebook and  Twitter!


#TechTuesday: 5 Creative Ways To Use Robots at Events

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world! 


The future of event tech and entertainment is here: Robots!  Don’t worry, these robots won’t turn evil like the ones in science fiction movies.  Instead, they are the new tool for event planners! From robotic bartenders and mobile telepresence to self service holograms, these robots can be used for product demos, corporate speeches, trade stand activations, corporate parties and as the central figure of bigger productions!

Here are 5 creative ways to use robots for your next event:

robot-conventions-events-to-attend

1. Entertainment

Come one and come all to see Titan the Robot! Titan the robot has been described as “crowdpulling“, “hysterically funny” and even “surprassing all expectations“. Titan’s a magnet for people and you definitely wouldn’t want to miss out on all the coverage. Titan the robot in moscow

2.Mobile Telepresence

Are some attendees or important management staff not able to make the event? No problem! With Double Robotics, they are able to attend without physically being there. Just hop on skype, attach a tablet onto the dolly and you can start roving around the venue. robot mobile telepresence

3. Interactive Self-Service Holograms

Holograms may look real, but looks can be deceiving! A company called Prsonas creates self-service holograms that provide information as well as interact with guests. You just have to load up FAQs, event descriptions or anything else that you would like into the program! interactive self service hologram robot

4. Robotic Bartender

Fill my event with booze! Sure thing, but let’s have a robotic bartender serve it up! Robotic bartenders are not only able to mix drinks in a matter of seconds, but it’s also just plain cool for you to see a robot moving around and concocting yumminess. A few innovative companies that we love are Inebriator and Makr Shakr…be sure to check them out for your next event!robot bartender

5. Photo Booth

Make your event memorable with RobotBooth! RobotBooth was designed to reflect quality, and it certainly does! Using an algorithm for the software, RobotBooth is able to adjust lighting aspects and other photography techniques to create stunning pictures. You won’t need to worry about getting the perfect angle or lighting anymore! Plus, you get unlimited pictures as souvenirs.

Robot booth robots

Robots are the tech of the future, and we’re loving all the ways we can use them for our events! We’re excited to see how they can make increase the success of an event, or enhance the guest experience. They may even be able to cut down transportation and labor costs! Will you be bringing in robots to your next event? Let us know in the comments below or on Facebook and Twitter!



How to Collect Data and Generate Leads at Events

If you have the right perspective, almost any event you attend could turn into a networking opportunity. However, it’s not enough to just be professional and poised. You also need to skillfully collect important details from the people you meet, and employ lead generation strategies.

Here’s how you can collect data and generate leads – whether you go to a local Bay Area event or one on another continent.

 


 

Create Genuine Connections With People


 

 

data event collect

Giving a stranger a broad, inviting smile is a good first step, but you need to do more to make meaningful contact. Start by asking a person why he or she chose to attend this event.

That simple question can act as the gateway to a much longer and information-packed conversation that tells you things such as where the person is from, what his or her interests are and whether the services you provide may fill an existing need the individual has. Creating meaningful connections at conferences often requires stepping out of your comfort zone. Usually that’ll entail interacting with venue managers and fellow vendors, not just people who are most likely to become your next customers.

 


Only Request the Most Relevant Data


 

Data this one

Filing out a contact form usually isn’t the most exciting activity, but you can make the task more pleasant for the people you meet by only asking questions related to your line of work. For example, if you run an event-planning company, you’d probably want to know someone’s address and the average size of the gatherings he or she typically hosts. However, asking for a date of birth, gender or household income information may be seen as intrusive, and could make individuals unwilling to complete the contact form.

 


Come to the Event Well Prepared


 

Data Collect Event It’s hard to make people feel enthused about the products and services you offer if you’re not able to clearly articulate why those things are worthwhile. If you’re at a conference, realize there may be dozens of other merchants selling things that are very similar to your offerings. In that case, how do you stand out and generate leads? By presenting yourself as able to best meet a potential client’s needs.

That means doing more than perfecting your sales pitch, although that is important. Spend time thinking about the types of people who will most likely be attending this event and decide how what you’re selling could be positioned as helpful and necessary. Also, if you’ll be bringing representatives to the event who are new and not as adept at selling your products, make sure those team members are paired up with seasoned salespeople.

 


Offer at Least One Quick Data Collection Method


 

Data Collect Event

In the best-case scenario, you’d only meet people who are ready to give you their full attention and wouldn’t mind spending several minutes providing details about themselves. However, that expectation is far from realistic. The individuals who cross your path may be very interested in what you could give them, but still only have a minute of spare time before they have to dash off to panel discussions, meetings and lunch dates.

With that in mind, try to have at least one way to collect data in seconds. Perhaps you could ask for an email address, or request that a person send a text message to a certain number and then receive a link that allows them to sign up on a mailing list. There are even some apps that allow you to scan a person’s business card and quickly import the details. Remember, the fact that people have other places to be doesn’t necessarily mean they are not interested in learning more about you. However, if you don’t cater to their time-sensitive lifestyles, you might miss out on valuable leads.

 


Give Free Items or Hold Contests

data event


 

Some people need a little encouragement before giving private details to individuals they don’t know. That gentle prodding could come in the form of a contest that gives the winner an enviable prize.

Ideally, the giveaway should relate to your business. If you specialize in planning events, the prize could be a $500 gift certificate for your services. You could also give a smaller prize such as a dinner at a notable Bay Area restaurant, plus the pleasure of your company. That dinner meeting could offer the perfect chance to explain more about your services or products and make someone want to buy them.

On the other hand, you may want to give freebies that urge people to get acquainted with what it’s like to be a client. If you run a marketing firm that charges $30 for one-hour consultations, consider giving them for free to event attendees who agree to provide contact details. When creating the contest forms, be sure to call attention to the fact that the consultations are a $30 value.


 

Hopefully these strategies will make you feel ready to thrive at your next event, whether it’s in the Bay Area or beyond. The key to making the most of your interactions at these gatherings lies in preparation, and the tips above should equip you to make great impressions.

Do you have top tips to share? Let us know in the comments below or find us on Facebook and Twitter!

 


#TechTuesday: Teleport App

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!


When configuring all the details while planning your next event, sometimes the “transportation” tab gets shuffled unintentionally to the wait-until-the-last-minute detail to arrange. However, if your event has VIP guests such as keynote speakers or sponsors, transportation becomes even more crucial to arrange asap. With the Teleport app, event planner and organizers now have a very simple and convenient way to chauffeur their VIP guests to and fro any event.

Teleport, in partnership with Uber, uses the ridesharing app to send an Uber ride to pick up guests and bring them to a location of your choice.

Teleport3

How it works:

You, the sender, will send a teleport request link to the person/guest of your choice. Once the receiver accepts the request, they will be directed to the web app where they will drop a pin to set their pickup location. They will then be able to see the ETA, a map to the final destination and all the driver’s information (name, phone number and license plate number). The receiver doesn’t need to have the Teleport app, Uber app, nor do they need to even have an iPhone.

Just like with Uber, the ride is paid for by the sender, so the receiver doesn’t have to worry about payments when the car arrives. You can even choose which type of car to send, like an UberBLACK for those VIP guests.

Teleport4

 

And just like that, your VIP guests’ transportation needs are taken care of; easy and hassle-free.

Why we love it:

Teleport streamlines communication. Unlike with the traditional Uber app, the sender no longer has to be the middle-man, communicating the details back and forth between the receiver and driver. Now you can make sure that your guests get to where they need to be, making it one less thing you have to worry about on the day of your event.

Plan to use the Teleport app for your next event? Let us know in the comments below or on Facebook and Twitter!

 


How to Market an Event Online

You’re planning a big event — maybe it’s a party, an outing, a luncheon or a benefit. Whatever it may be, you have a list of to-do’s longer than a yardstick that you’re slowly checking off. However, the hard truth is that none of it will matter if nobody shows up to your event. No need to worry, though! There are many ways you can market your event from behind your computer screen.

Here are some tried-and-true ways to use the internet to generate buzz.

 


Direct Marketing


Using email or personalized electronic invitations will make it easy to get important information out to your guests, like when and where your event will be. With so much happening on devices these days, an invitation that guests can take with them anywhere is better than a paper invite. People can easily add the date to their calendar, and if they need to reference it in the future, they can just pull it up on their phones.

You’ll also want to make your email pop with visuals and colors for a higher feedback rate. Use a friendly subject line, so viewers don’t immediately think its simply junk mail.

To keep your potential guests excited as the date draws closer, send out important logistical information, updates about what to expect and any announcements about the event. This will keep the event on their minds in the weeks leading up to the big day.

Direct Marketing Market Event


Social Media


The most powerful tool you have in this decade is a social media presence. There are endless ways you can make sure your event gets noticed through social media. For example, create a unique hashtag for the event that people can use when talking about it. This makes it easy for your guests to find out who else is going and what people are excited about. It also entices them to share their experience at the event on social media.

A social media presence for your event is also important to keep in contact with your guests and any concerns they may have. You can post important directions, contact information and logistical information for easy access. Have someone monitoring the page in case anybody asks a question or needs assistance before or during the event.

Social Media Market Event

 


Traditional Marketing


Though this may take a little more work, there’s a reason why traditional marketing continues to work after many years. Send out a press release to local radio stations, newspapers and magazines and ask them to run the story in their next issue. Be sure to include contact information and how to sign up.

You can also look for bloggers in the industry and ask them to give your event a shout-out. You may even want to try paid online advertising. With the amount of time people spend online, getting to them in as many ways as possible through the internet is always a good idea.

Traditional Marketing Market

 


Keep People Interested


If people are responding positively to your invitations, you’re doing great. However, even once you get that “yes”, your marketing days are not over. You have to keep your guests interested about the event. The last thing you want is a room full of no-shows.

Keep people excited by generating buzz. Use your social media account to post teasers about the event, showing guests a little preview of what they’re going to experience. Create videos, contests, interactive material and updates to post and keep the event fresh in people’s minds.

Using the internet to reach your potential guests has never been so important. Put online marketing on your event to-do list so you’ll have a full room of happy guests!

Market Audience

 

Share your ideas about online marketing and how you use the internet to connect with your guests in the comments below or find us on Facebook and Twitter!


Behind The Scenes: SGN at GDC16

On March 14-18, 2016, developers and gamers from across the country took the Bay area by storm for this year’s Game Developers Conference. Some of the most brilliant minds in the gaming industry took to the streets of downtown San Francisco for GDC16While other shows are about the fans, GDC determines the future of this industry: it’s the world’s largest gaming conference attended by a record breaking 27K professionals in its 30th year. Nearly half of developers here are building mobile + tablet games!

ABCey Events paired with SGN to showcase their newest game Genies and Gems, and also had a great time bringing awareness to their biggest game Cookie Jam. Between the moments that brought laughs in between sessions and the surprising and exciting moments that changed an attendees day, a powerful question was also addressed to the gaming community, #WHYDOYOUPLAY?!


 TOP 5 HIGHLIGHTS FROM THE EVENT


  1. THE GENIE OF SF 

SGN, the fastest growing growing major mobile games studio in the U.S., has just released it’s newest match-3 puzzle game. Genies & Gems is a spellbinding adventure that takes its players on a magic ride. Famous Youtuber Jesse Wellens from Prank vs. Prank brought this game to life in downtown SF with his motorized magic carpet. For those that spotted our magic genie, they were in for a lucky surprise!

GeniesandGems SGN GDC16 ABCey
GeniesandGems SGN GDC16 ABCey

2. (REAL!) GEMS

If you’ve gotten the chance to play, then you already know Genies & Gems is a game that’s true to it’s name. As the players cross through the magical worlds they recover lost relics, collect gold bars, and are taken on a journey with their enchanted keys. To celebrate the game’s launch SGN brought the game’s realities to life! Lucky San Franciscan’s scored some major gems from our genie that included- $20/$50 bills, silver coins, silver cufflinks, and (real!) gemstone rings!

3. COOKIE JAMMERS

With more than 70 million downloads, SGN’s top grossing game Cookie Jam showed it’s followers some serious entertainment for GDC16. Rocking out in front of the Moscone Center were our very own Cookie Jammers. If the outfits didn’t scream cookies, their lyrics surely would. San Francisco’s favorite cover band Pop Rocks twisted some of your most favored songs into actual cookie-filled jams (Just Eat It, Eat It, Eat It)! These life-sized cookies fueled up GDC16 attendees as they were headed to their next session!

SGN GDC16 CookieJammers ABCey
SGN GDC16 CookieJammers ABCey

4. COOKIES

We couldn’t promote a cookie game without thousands of FREE cookies! SGN provided attendees with a yummy snack to keep them going throughout the day. Who doesn’t love free cookies?

CookieJam SGN GDC16 ABCey
CookieJam SGN GDC16 ABCey

5. WHY DO YOU PLAY?

GDC16 determines the future of this industry, and because of this they are capable of bringing together a global community to attend their annual conference. It was the people in attendance that play a significant role in the creation and lifespan of games, and SGN had a thought provoking question to ask attendees- Why Do You Play? We can get lost in a game, but we can forget what really motivates us to play. We interviewed hundreds of people and received a variety of answers ranging from fun, stress relief, escaping reality, and interacting with friends or family. Our favorite answer may have been to “Escape From Trump!”

So, the question we have for you today is- Why Do YOU Play? Let us know in the comments below or find us on Facebook and Twitter!


#TechTuesday: SummitSync

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!


Networking is an essential part of the business world. When it comes to events, meetings and conferences, networking helps to develop meaningful relationships and connections that can unlock future business opportunities. However, when at a conference with thousands of attendees, finding those connections can sometimes be nerve-racking and just flat-out awkward. SummitSync is the solution to that problem. Like Tinder for conference apps, it brings the fun and excitement back into networking, making it more efficient and easy.

SummitSync4

How it works.

First you sign up with your LinkedIn account.

Then you can choose which conference you are attending and in which city.

Once you have your selected conference, you can scroll through profiles of event attendees.

SummitSync1

 

Swipe right if interested or left (not interested).

SummitSync2

 

And just so swipe lefts don’t get too awkward, the app only allows you to connect with attendees that reciprocate your interest.

Once a connection is made, you can then message through the app and plan a time to meet at the actual conference.

SummitSync3

 

SummitSync is transforming the way conference attendees engage; making it easier to discover and develop valuable business relationships. Gone are the days of countless handshakes accompanied by awkward and forgettable conversations. Instead, build those relationships beforehand and spend less conference time worrying about making the right connections and more time engaging in the actual conference.

Planning on using SummitSync before you attend your next conference? Let us know on Facebook and Twitter!