5 Things You Didn’t Know About Your Customers
Any business professional should know how to manage customer relationships and event planners have a unique perspective on these. ABCey has outlined five insider tips to help improve customer relationships and motivate your customer base to choose you over the competition!
Customers Value Quality Over Quantity
As event planners, we are often in a rush to satisfy our customer’s needs quickly and present preliminary results as soon as possible. However, rushing in order to satisfy the customer could impact the results and the quality of our work negatively. When all is said and done, most customers remember how competently and accurately we did our jobs and prefer that we are knowledgeable and precise rather than fast. In fact, a recent Gallup study revealed that the number one reason customers leave a service is because they feel too rushed. Very few people have stated they have left a service because it was too slow.
Customers Value Time Over Money
When it comes to events, always make sure to promise your customers a good experience rather than an inexpensive service! Customers feel better about a brand or a service if they feel like their time was well spent. They will most likely chose a service that guarantees their event to be a success and a great experience, no matter how inexpensive your service is compared to others. Most people favor memories of good times over memories of great savings.
People are Willing to Pay More for Customization
Offering basic packages is easy. Often, the small differences help your service or brand stand out. Surprise your customers with unexpected extras and put additional effort into your work. Your customers will notice additional benefits and pay more if they feel comfortable with your work. They are also likely to be repeat customers in the future, because they will remember little extras you offered in your service.
Loyalty Programs Actually Work
Offer your customers a loyalty program and they will stand by your brand. When you start a loyalty program with a first-time customer immediately, they are more likely to come back and finish the program. You could offer a 10% discount to repeat customers or offer discounts for referrals. There are many ways to reward loyalty! Be creative and have be open to suggestions and ideas.
Customers Love Stories
Persuade your customers of the value of your service or brand by sharing brand-related stories or anecdotes. Past researches have shown that storytelling is one of the most persuasive forms of communication, whether in verbal or non-verbal from. If we can connect our service or brand to a story, we convey lasting messages in our customer’s mind, because they build relevant connections. Therefore, storytelling enables us to leave a powerful impression on our audience.