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ABCey’s Startup Monday: Oh My Green
Startup Monday is ABCey’s weekly post that showcases some of the most innovative San Francisco startups! These are often selected from a list of companies that we LOVE or have worked with in the past. This week, we are putting the spotlight on Oh My Green. A startup dedicated to deliver healthy and natural foods to companies.
What is Oh My Green?
Founded in 2014, Oh My Green is a California based healthy food and wellness services provider that aims to make healthy eating and good nutrition easy. Oh My Green offers a custom, nutritious office food program for your organization. The company delivers healthy office snacks, kitchen design, and stocking services, to catering, cafe management, and wellness programming.
How it Works?
Regardless of your company size and budget, Oh My Green brings delicious snacks and drinks to your workplace. Its monthly snack box subscription is perfect for offices with 50 or less. All you need to do is sign up and fill out your company’s information and note dietary preferences. Oh My Green also provides a variety of office catering options for corporate events. Its tech-enabled service, which relies on machine learning can give you personalized recommendations for meals and snacks.
Why Do We Love it?
We love Oh My Green because they truly care about people and their health and well-being. Whether you’re vegan or have food allergies, Oh My Green can customize a menu for your company’s needs. When it comes to catering, Oh My Green always sources ingredients from local farms to maximize freshness and nutritional value of the food. Its advanced technology also allows you to manage orders, track your consumption, control your budget and so much more!
Have you heard of Oh My Green? Let us know what you think in the comments below or on Facebook and Twitter!
ABCey Presents: 5 Ways to Use Instagram Stories for Your Next Event
Instagram Stories has opened the door to a new range of possibilities for both users and marketers, making it a great space to promote events. Thus, ABCey has created a list of our top 5 ways that you can use Instagram Stories for your next event!
1. Instagram Live Video
Record and show in real-time! You can shoot live video using Instagram Stories before, during, and after your event. This way, you can showcase your venue and promote event transparency. Backstage content is a great way to drive viewership and keep your audience interested. Filming behind the scenes will give users a sense of involvement/understanding of how event planning actaully works.
2. Q&As
Having a Q&A session is a good way to engage your audience. Your followers might have common questions about your event or are interested in knowing more about the event planning process. In this case, you can collect the most popular questions and answer them in a picture or video format on your stories.
3. Advertisement
There are so many ways you can advertise your event using Instagram Stories. You can promote your brand or upcoming event using appropriate hashtags; you can also place your event page link in your stories. There’s also Instagram Stories ads, which allow you to insert a short advert in between users stories. You can target your ads by reach, video views, traffic, conversions, app installs, and brand awareness.
4. Start A Poll
The good thing about Instagram Stories is that it lets you run quick surveys and take your audience’s pulse. Thus, if you have a dilemma while in the midst of planning an event, you can always ask your audience for their thoughts. This is a nice way to engage with your followers and make them feel that you value their opinion!
5. Influencer Takeover
It’s always good to change things up. Consider letting your event speaker, a performer, a sponsor or an influencer take over your account and engage with your audience. By providing a platform for others to push some of their own content, you’ll also be able to leverage the speaker’s own audience and marketing power, and drive impressions for your event.
What do you think of these ideas? Did we miss any? Let us know in the comments below or on Facebook and Twitter!
If you’re interested in learning more about events we’ve done for other San Francisco startups or Fortune 500 companies, click here.
ABCey’s Tech Tuesday: 5 Best Social Media Management Tools
As event planners, we leverage social media as a powerful tool to grow businesses, whether it involves showcasing that we’re on top of all of the latest trends, or promoting and marketing our events to a targeted audience. Thus, today’s #TechTuesday features 5 of the best social media management tools to help you stay organized and efficient from a single interface!
1. Buffer
Buffer is a classic social media management tool aimed at primarily scheduling posts and tracking the performance of your content. With this app, free users can connect up to 3 social accounts, including Facebook, Instagram, Twitter, and so on.
2. Hootsuite
HootSuite is another popular social media management app. Compared to Buffer, HootSuite supports more services such as WordPress Blogs and YouTube Channels. Besides content scheduling, HootSuite also allows you to review timeline and manage replies, all in one tool.
3. PostPlanner
In addition to scheduling, PostPlanner is the best tool for curating content on your social media accounts. PostPlanner helps you to identify best-performing content that will resonate with your audience, so you’ll never run out of idea! And most importantly, PostPlanner is pretty affordable compared to other alternatives.
4. Sprout Social
Sprout Social is an efficient social media marketing tool for business of all sizes. You can collaborate on items with multiple people in real-time as well as assigning tasks to your teammates. Moreover, Sprout Social has a unique feature called Smart Inbox, so you can review messages from different social accounts in one single spot.
5. eClincher
eClincher is the ultimate social media productivity system. It allows you to manage multiple social media accounts, pages, and groups with just one intuitive platform. This app also has built-in visual marketing tools, so you can edit your posts with Canva, emoji, etc. Lastly, users also have access to unlimited analytics reports for both social media and websites.
Organizing all your social accounts can be extremely stressful and overwhelming, and these tools can simplify every aspect of managing your social media. Have you heard of any of these apps? Which of these social media management tools do you use? Let us know in the comments below or on Facebook and Twitter!
ABCey Presents: 10 Best Events of 2019
Whether you want to meet new people or simply want to have fun and get inspired, attending a conference is a great way to network and learn! Today, ABCey has curated a list of upcoming conferences, big and small in a variety of industries.
1. The GirlBoss Rally 2019
Dates: June 29-30, 2019
Location: Los Angeles, CA
The GirlBoss Rally is one of the most unconventional conferences out there for young businesswomen, creatives, and entrepreneurs. It’s a two-day event filled with business workshops, career advice, inspiring speeches, and more! This year Sophia Amoruso, Paris Hilton, Michelle Phan along with other reputable women, will be sharing their insights as businesswomen and innovators.
2. The Self Care Summit
Date: July 20th, 2019
Location: Los Angeles, CA
The self-care summit by Create and Cultivate will be a vibrant one-day event exploring the topic of self-care, dedicated to educating how modern working women should take care of themselves. It will be a day full of panels, keynotes, pop-ups, meditation sessions, and so much more!
3. VidCon 2019
Dates: July 10-13th, 2019
Location: Anaheim, CA
VidCon is unarguably the world’s biggest annual digital video conference. It has become the most popular gathering of social media creators, fans, and brands that are passionate about content creating and video marketing. Additionally, there will be live performances, panels, fan and creator meet & greets, etc.
4. Like Minds Camp
Dates: September 20-22, 2019
Location: New York
Unlike other traditional conferences, Like Minds Camp is a unique experience. Guests join in on a weekend long, art- driven community building by camping out. With the theme of time this year, it will definitely be a weekend gateway that you do not want to waste any second of.
5. In Good Company
Dates: October 25th, 2019
Location: San Francisco, CA
In Good Company is a conference dedicated to helping women to balance from being entrepreneurs and mothers. From this event, attendees are able to meet other female creatives; exchange ideas and gain inspiration for how they should approach their lives and careers. What’s interesting is that you can even bring your own baby to this conference.
6. TechCrunch Disrupt
Dates: October 2-4, 2019
Location: San Francisco, CA
This large conference allows startups to sign up and present their business ideas on the stage in front of investors, media for exposure and win prize money. In addition, the featured guests this year include Heather Adkins, Michael Rogers, and Evan Spiegel. You sure do not want to miss out on an opportunity like this!
7. Summit LA 2019
Dates: November 8-11, 2019
Location: Los Angeles, California
Summit LA is more like a festival than a traditional conference. Leaders and innovators from a variety of industries are able to come together to connect and share ideas. In addition to networking, there will also be music, live performances, immersive adventures, and so on.
8. Dreamforce 2019
Dates: November 19-22, 2019
Location: San Francisco, CA
Dreamforce is an annual conference hosted by Salesforce in San Francisco. Each year, Dreamforce attracts tens of thousands of professionals and provides thousands of workshops. Because of this, attendees will be able to learn how Salesforce can help take their business to the next level. There will also be plenty of networking opportunities.
9. Extreme Sales Summit 2019
Dates: September 12-13, 2019
Location: Chicago, IL
The Extreme Sales Summit is a two-day event for all the sales professionals out there. Attendees can share ideas, concepts with each other, learn from sales industry leaders as well as the chance to connect with peers from across the country.
10. Brand Manage Camp 2019
Dates: September 17-18, 2019
Location: Las Vegas
This marketing conference covers a wide range of topics such as innovation, advertising, customer behavior, and more. This event helps companies of different sizes to grow their brand through fresh thinking. Not only will there be world class speakers sharing their knowledge, but attendees can also receive consulting services in different areas.
Have you heard of any of these upcoming conferences? If so, which one will you be attending? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
If you’re interested in learning more about events we’ve done for otherSan Francisco startups or other fortune 500 companies, click here.
ABCey Presents: 10 Creative Event Promotion Ideas
Event promotion is essential for putting on a fantastic event. However, it can start to feel like you’re using the same techniques over and over again. ABCey recognizes that keeping your event marketing strategy fresh can be a challenge, so here are 10 creative event promotion ideas that are sure to attract huge audiences!
1. Comp Passes
Offer sponsors, exhibitors and vendors attendee free passes so that they can share them with their best clients or invite their colleagues, family, and friends. They can help return the favor by sharing them on social media to help spread the word!
2. Chatbots When People are Buying Tickets
Use chatbots to take care of anyone looking for answers on your website before they commit to buying tickets. Live chat on your website, Facebook messenger, and text chatbots can answer any questions potential attendees might have, so that there’s less of a chance they’ll leave the page and forget to purchase tickets!
3. Create a Live Spectacle
Plan a live activity that can grow and develop in a busy public place over a period of a few hours so that passers-by can stop and watch! This could be a group of artists making a huge structure or art piece of some sort. Try to make it relate to your event and create a timelapse of progress, so you can share it online to further promote your event!
4. Gear Your Content Marketing Efforts Towards Leadership
When it comes to creating your own content, it can be tempting to focus on search engine optimization and stuffing your copy with keywords, but this isn’t an effective way to increase your attendance. Instead, try to create thoughtful content that showcases your event brand as a thought leader, so that people view your company as a place they can turn to for new, insightful information. The more people trust your brand, the more likely they are to support you!
5. Host a Free or Sponsored Webinar
If your event is business related or offers some sort of expertise, a webinar can offer a preview of what to expect to draw people in. If you give them valuable information in the free webinar, it’ll make them wonder how much more they can gain from attending the actual event!
6. Set Up a City Photo Booth
Instead of just using a photo booth at the actual event, try using one as a promo opportunity by setting it up somewhere in the city beforehand! This can be simple by just getting a polaroid camera or an iPad, signed backdrop curtain with event dates and details, and fun props to get people excited!
7. Use Image Quotes From Past Attendees
Gather quotes from past attendees and overlay them on images from the event. Note their name, job title, and organization if they give you permission to share it. These make for great social media and blog posts to promote your next event!
8. Pop-Up Henna Wall
Who doesn’t love Henna? Set up a pop-up stall at a local event or the local supermarket and have an artist offer Henna tattoos to people passing by! Have the Henna artist create a unique style that incorporates your logo or represents your event theme. Use this opportunity to hand out event details, and offer free swag or discounts to those who show up on event day with their henna tattoo!
9. Social Media Takeover
Let someone else from your company who doesn’t usually control your social media accounts to take the reins. This could be your interns or bloggers, for example. It will offer an alternative voice and can present a different perspective. The goal is to encourage people like them to start following your event account!
10. A Photo a Day
In the months leading up to the event, try to share a photo every day from your past events on social media. This will give potential attendees a taste of what your events are like. If previous attendees appear in the photos, tag them (after getting their permission) to encourage them to share the photo as well!
Which event promotion idea will you use?
We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!