Category: Event Marketing
Capital One Labs SF Design Studio Grand Opening
ABCey is excited to announce the Capital One Labs San Francisco Design Studio Grand Opening to be held on Wednesday, February 12th. The new SF Lab will exemplify a ﬁrst-class, brag-worthy model of collaboration to research emerging technology and consumer trends.
The new design space was created by renowned San Francisco-based architecture and design firm Studio O+A, with collaboration from Scott Doorley and Scott Witthoft, designers of the Stanford d.school and authors of Make Space.
Two years in the making, the SF Design Studio’s goal is to combine 70+ entrepreneurs and connect with current Design Studio locations around the country to encourage change in the way we bank. Their mission to ‘re-imagine the way 60 million people interact with their money.’ Located at 101 Post Street, the studio is already home to Cafe 360, which encourages people to learn time saving money tactics as well as enjoy free WiFi and a cup of coffee.
Capital One Labs is continuing and expanding on the laid back feel of a start-up with their new Design Studio which will act like an accelerator of ideas, theories and products.
The Capital One Labs San Francisco studio is designed to be a collaborative space to enhance the ways teams communicate, work, and innovate. Its goals are:
- Accelerate the Capital One Labs enterprise-wide digital agenda
- Facilitate and institutionalize design thinking and lean startup learning across the organization
- Research emerging technology and consumer trends
- Seed disruptive ideas
- Rapid prototype and pilot test products
- Collaborate with the local digital ecosystem, including academics, VCs, and entrepreneurs
The new space feels far removed from a corporate atmosphere, focusing on spaces for small groups, visibility and open floor plans. These aspects encourage people to think in the presence of others rather than alone, and create the environment for generating new ideas.
Let us know what you think about this new startup accelerator in the comments below or on Facebook & Twitter. If you are a Venture Capitalist, Startup, Designer or Engineer interested in learning more about, or attending the Grand Opening, please let us know! For inquiries, email Events@abcey.com.
Upgrading the Invitation
At ABCey, we’re obsessed with all things tech and digital. Yet few things compare to opening up your mailbox and seeing a little envelope with your hand-written name on it. Sending prospective guests a non-digital invitation sets your event apart from the rest in our digital world. Our advice for invitations is to make them thematic, bold, and personal. Try out these creative twists on the traditional invitation to amp up the buzz for your next event!
1. Make it Yummy | Channel Willy Wonka and give your guests a golden ticket to remember! Everyone loves to get a little something sweet, so try printing the event details on the wrapper of a candy bar or over a tin of cookies. Whatever goodies you choose, make sure they can stand the trip without damage.
2. Make it Useful | If you want people to remember your event far beyond its end, make an invitation that’s sure to stick around. This is a perfect idea for corporate or launch events to ensure your business, literally, becomes a household name! Think outside the pen and try a kitchen towel, candle, a mug, or a chip clip. Imagine any item you use daily and make it happen!
3. Make it Pop | Reading in 2D is so overrated. Make your invitees work a little with invitations you decode with 3D glasses! Using 3D is a fun way to amp up a traditional paper and envelope in the mail.
4. Make it Go | Make your next event a first-class affair with invitations for your favorite jet-setters. Even if your party isn’t a destination getaway, the same exotic feel can be achieved with luggage tags, tickets, hot air balloons, or train-themed cards and invitations.
5. Make it Open | This is one instance where thinking inside the box can be fun and surprising. Although giving away boxes full of goodies can get pretty pricy, there are ways to keep your invitations inexpensive and chic. Boxes in all shapes, sizes, and colors are easy to find for around a dollar a piece and can be stuffed with confetti or a little balloon. Using a box makes your invite seem like a special gift to your guests, and who doesn’t love receiving packages?
Do you have a creative twist on the paper invitation? Tell us in a comment below or on Facebook and Twitter!