On November 19th, 2015 ABCey had to the pleasure of teaming with Sephora to create a fabulous holiday event honoring VIB Rouge clientele, giving them an exclusive look at the Sephora flagship store on Powell St. in San Francisco! Sephora’s “store of the future” featured never before seen interactive screens that allowed guests to view tutorials and watch other beauty videos at the touch of a button. Additionally, the store was modernized and streamlined for ultimate easy navigation. Features like a skincare station, multiple makeover stations, and interactive iPads are what make this Sephora unique. View the full gallery here!
Top 10 of the highlights from the exclusive event!
1. Holiday’s Done Modern
The event’s aesthetic was very clean and modern with a touch of the classic holiday colors. The palette was black, white, gold, and hints of red. These colors were incorporated into all the event decor, most noticeably in the frames of the store which were outlined with sleek gold and adorned with giant red bows.
2. Interactive Photo Booth & Themed Props
Sharing the fun via social media was a breeze with the interactive ‘gif’ booth by Bosco that allowed for instant sharing. They created a custom branded booth, and guests received a live action ‘gif’ so they’ll never forget this amazing event! The custom beauty props added to the photo booth fun with items like sparkly red lips, hair styling tools, and lipstick.
3. Fashion Sketches
We all know fashion and beauty go hand in hand, so notable fashion illustrator Jane Kirby (aka Jane Paints Beauty) on Instagram joined us to paint custom live portraits of VIB Rouge guests. These took her about 5 mins and each guest received a fabulous keepsake. How’s that for fast fashion?!
4. Live Airbrushing
Adding to the holiday wonderland feel, artist Audette Sophia of Catalyst Arts offered hand stenciled airbrushing for guests. Her stencils included tiny snowflakes, geometric shapes, and feathery lines to add to the already amazing Sephora makeovers.
5. Bodypainted & Airbrushed Models
The essence of the event was captured with two live models (painted by Audette) who showcased the classic Sephora rugby stripe with a little gold holiday sparkle and a big red bow. The models walked around the event taking pictures and spreading excitement for the holidays.
6. Dessert Table
“Black Diamond” Chocolate Germain-Robin Cupcakes, “Golden” 14k Gold and Hazelnut Macaroons, and Champagne White Chocolate and Red Wine Velvet Cakepops were on display…oh my! To commemorate the new store, we provided custom holiday themed desserts from one of our amazing partners, Grace Street Catering. Along with these decadent treats, servers passed henna painted truffles and truffled popcorn for guests to enjoy while doing some serious shopping!
7. Mini Beverages
To give guests something to sip on during the event the cutest ever Mini Moet champagne bottles were flowing, as well as Underwood Pinot Gris in cans (yes, cans of wine…but fancy ones)! Guests could drink and be merry while enjoying all the shopping and fun activities the event had to offer. We’ll toast to that!
8. Glam Makeovers
With over 50 Sephora team workers and pro makeup artists at the event, complimentary makeovers and consultations were provided for guests. From natural to smokey eyes, the pro team went to work on clients as they described their vision of the perfect holiday look!
9. Gift Tote
Looks like Christmas came early this year! Each VIB Rouge guest got to take home a little something special after the festivities. The custom tote featured Jane Kirby’s illustration and a multitude of Sephora goodies inside.
10. Holiday Shopping
Who needs to wait for black Friday? Exclusive products were showcased and made available for VIB Rouge guests to get first access to them in the store, allowing for guests to get their holiday shopping done early!
This holiday launch party left VIB Rouge clientele beaming with holiday spirit (or maybe it’s just the highlighter)! We had such a fabulous time with Sephora, and are grateful to have co-produced such a fun event for the ultimate beauty mecca!