ABCey Presents: Planning & Promoting Your Event with Pinterest

Here at ABCey, we are constantly using Pinterest as a tool for inspiration! As social media has become key for promoting events online, Pinterest is an effective tool in brainstorming and behind-the-scenes planning for events. Being able to make multiple boards and research through relevant content inspires creativity and organization when planning any kind of event!  

Find “Pinspiration” 

Pinterest decor events


Decorating for events can be the most fun, but challenging part of your event. Decorations and little details tie the event together from start to finish. Whether you’re looking for table setting ideas or invitation inspiration, Pinterest is the perfect tool to start gathering pins.  Start pinning! 

Organize Your Boards in Categories For Your Event


It’s time to start pulling together every new idea you find in the Pinterest universe onto your own board. This can be done on your own personal page or on the official board for your organization, corporation, nonprofit, etc. Additionally, your boards can be organized by food, decorations, invitations, themes, florals etc.

Interaction with Vendors & Clients

First, as boards are created, the link can be shared with others, whether or not they have an account.We often create event decor boards for our clients, and then share them directly for feedback to make sure we are on the right track. Pinterest also makes it possible to identify other Pinners with similar needs and tastes. Therefore, by liking, pinning and commenting on other posts, you can connect to Pinners with similar interests and build ideas. In addition, if you both follow each other, you can use the private messaging feature to start a more in-depth collaboration.

Read the Crafting/DIY/How-To Articles

Ultimately, Pinterest is known for having some of the best creative content out there. Clicked on pins reconnect you to an article or webpage to show you where the Pin came from. Take advantage of these articles as they provide some great insight on how to make your own projects or decor!

Promote Your Event on Pinterest

Pinterest gears towards connecting everyone to content and ideas that align with their interests and passions. You can even use your own board to actually promote your event which also gives you a chance to start marketing your original content, creating brand awareness and media attention. It is a very visual platform, so choosing compelling photographs & visuals with bright colors will bring your event board more success!


Love Pinterest and want some event inspiration? Check our Pinterest page for creative event ideas! Let us know how you use Pinterest in the comments below or on Facebook and  Twitter

Sources: EventFarm, Capterra, Hello Endless


How To: Turn Your Next Event Into a Branding Machine!

Nowadays, we’re seeing much more purpose, meaning and objectives behind events, and they aren’t just an excuse to throw tons of money around. Don’t get me wrong, we’d welcome the days of parties, but typical reasoning behind throwing most events is to create some kind of lasting impact with specific goals in mind!


One of the challenges of event planning is finding a way to create and sustain buzz and anticipation around an event, to capture attendees’ energy, and to use it to grow the brand exponentially.  Simply put, branding an event properly should create the momentum needed for attendees to “want” to come, to view the event as the “place to be,” and to spread the word before, during, and long after. What does branding really do? It separates you from the competition, and creates loyalty and awareness. It increases ROI (return on investment) and ROO (return on objectives), and builds equity.

Here are 5 steps to follow when you are ready to turn your next event into a branding machine, and to learn how to leverage the power of a shared experience!


1. Know your client and their goals: First things first. Identify the clients vision and figure out what they want to get out of throwing this expensive event! The vision is “the big picture” of what impressions, and memories you want to leave in your attendees’ minds. Decide on a theme and begin to give it some personality!


2. Start from the ground up:  We all know that events begin the moment an attendee gets an invitation and continues to create memories that last a lifetime! A catchy and unique name is key, so make it stand out! Once you do have your name, get a domain name with .com extension. A unique brand requires a unique online presence. Plus, it’s easier to remember and give out to people. Connect your brand to your audience right off the bat!

RSA Conf_INV landing page

3. Graphic Design: Brand identity encompasses several things: logo design, color palette, website design, and collateral materials such as programs, brochures, signage, gifts, gobos, napkins, centerpieces, presentation templates, clothing and event surveys. Compelling design and social integrations are critical and can extend the lifespan of the event. This is an opportunity to prompt emotional responses from your attendees. Use your vision to create synergy and a consistent marketing message which can be carried throughout. A good program with valuable content is also clearly important, but how it is all presented is right up there!


4. Engagement: Engage in a conversation and listen to what your audience is saying, and the dialog will be key to building your brand. It is increasingly more important for your brand to be social, so engage people on social media platforms by starting conversations. Let your brand speak, and be sure to request feedback post event, and to submit questions while still in the planning stage.


5. Offer Something Unique: Your brand needs to offer something that your competitors don’t. Keep way on top of current industry trends and technology to figure out new ways to showcase your brand (whether it be through interactive displays, or 3D projection mapping. Interaction is paramount and so much can be done here- take it to the next level!

Are you ready to plan your next branding machine? Remember, it is about creating an event that not only meets its strategic objectives, but creates an environment that supports those objectives in a fun and memorable way! Let us know your thoughts in the comments below, or on Facebook & Twitter!