Tag: eventprofs
ABCey Presents: Tips for a Smooth Site Selection Process
Site selection for events can be a challenging and tedious process. However, by accomplishing the right steps, you can find the best venue for your client. ABCey has curated a list of tips for a smooth site selection process that we use to pick the perfect venue!
Make an Initial List of Sites
The first step in our site selection process is doing a general brainstorm of sites that seem to fit the needs of the client. Consider the location, number of guests, and venue-type when compiling the list. Leave no stone unturned and make sure you’re getting a variety of different venues. This makes your client feel like they have options and will show them that you’ve considered everything.
Create a Master Spreadsheet for Your Client
After making an initial list of sites, create a master spreadsheet with a Site Selection tab. This should incorporate all the venues you found and important information about each venue, including pros and cons. For each site, include information on availability, contacts, venue size, location, pricing, and information about the space. Make sure the client can quickly and easily see what the venue has to offer!
Put Together a Style Guide
After the master spreadsheet has been shared with your client, it’s helpful to make a style guide with the key information and images for each of your top picks.
Send an RFP to all of Your Top Venues
An RFP (request for proposal) allows you to easily communicate your event needs to outside vendors. By sending your RFP to the various venues you’re considering, you can get a clearer idea about the availability and pricing for each site. This will help you narrow down your choices. Here are some tips on creating the perfect RFP!
Set Up a Review With Your Client
The next step is setting up a time to chat with your client over the phone or in person to go through each venue. From there, you’ll be able to get a better sense of which sites you can eliminate and which ones are worth visiting in-person.
Go on Site Visits to Check Out Top Venues
Once you and your client have picked your favorite venues, make sure to visit them in-person. This can help you decide if they’re the right fit for your event. There’s no better way to get a sense of the venue and their ability to meet your needs then to set foot on the actual grounds!
Make Your Final Decision
Hopefully the in-person site visits will help you identify your absolute top venues, so you can decide on the one you want to go with. Once you accomplish this, you can start working on the fun stuff, like figuring out event decor and can move forward with your chosen venue!
Which site selection tips did you find to be most helpful?
Did we miss anything? We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!
ABCey Presents: 10 Creative Event Promotion Ideas
Event promotion is essential for putting on a fantastic event. However, it can start to feel like you’re using the same techniques over and over again. ABCey recognizes that keeping your event marketing strategy fresh can be a challenge, so here are 10 creative event promotion ideas that are sure to attract huge audiences!
1. Comp Passes
Offer sponsors, exhibitors and vendors attendee free passes so that they can share them with their best clients or invite their colleagues, family, and friends. They can help return the favor by sharing them on social media to help spread the word!
2. Chatbots When People are Buying Tickets
Use chatbots to take care of anyone looking for answers on your website before they commit to buying tickets. Live chat on your website, Facebook messenger, and text chatbots can answer any questions potential attendees might have, so that there’s less of a chance they’ll leave the page and forget to purchase tickets!
3. Create a Live Spectacle
Plan a live activity that can grow and develop in a busy public place over a period of a few hours so that passers-by can stop and watch! This could be a group of artists making a huge structure or art piece of some sort. Try to make it relate to your event and create a timelapse of progress, so you can share it online to further promote your event!
4. Gear Your Content Marketing Efforts Towards Leadership
When it comes to creating your own content, it can be tempting to focus on search engine optimization and stuffing your copy with keywords, but this isn’t an effective way to increase your attendance. Instead, try to create thoughtful content that showcases your event brand as a thought leader, so that people view your company as a place they can turn to for new, insightful information. The more people trust your brand, the more likely they are to support you!
5. Host a Free or Sponsored Webinar
If your event is business related or offers some sort of expertise, a webinar can offer a preview of what to expect to draw people in. If you give them valuable information in the free webinar, it’ll make them wonder how much more they can gain from attending the actual event!
6. Set Up a City Photo Booth
Instead of just using a photo booth at the actual event, try using one as a promo opportunity by setting it up somewhere in the city beforehand! This can be simple by just getting a polaroid camera or an iPad, signed backdrop curtain with event dates and details, and fun props to get people excited!
7. Use Image Quotes From Past Attendees
Gather quotes from past attendees and overlay them on images from the event. Note their name, job title, and organization if they give you permission to share it. These make for great social media and blog posts to promote your next event!
8. Pop-Up Henna Wall
Who doesn’t love Henna? Set up a pop-up stall at a local event or the local supermarket and have an artist offer Henna tattoos to people passing by! Have the Henna artist create a unique style that incorporates your logo or represents your event theme. Use this opportunity to hand out event details, and offer free swag or discounts to those who show up on event day with their henna tattoo!
9. Social Media Takeover
Let someone else from your company who doesn’t usually control your social media accounts to take the reins. This could be your interns or bloggers, for example. It will offer an alternative voice and can present a different perspective. The goal is to encourage people like them to start following your event account!
10. A Photo a Day
In the months leading up to the event, try to share a photo every day from your past events on social media. This will give potential attendees a taste of what your events are like. If previous attendees appear in the photos, tag them (after getting their permission) to encourage them to share the photo as well!
Which event promotion idea will you use?
We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!
ABCey’s Tech Tuesday: 10 Event Organization Apps to Help You Stay Sane
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features the 10 best event organization apps to help you stay sane and organized as an event planner!
1. Super Planner
There’s a new iphone / ipad app on the scene that is garnering a lot of buzz…and for good reason. Super Planner is an event industry app developed by Howard Givner, and is one of the most in-depth mobile tools on the market today.
It is a digital encyclopedia of industry calculators convenient enough to carry with you everywhere in your purse or pocket. Just as a good measuring tape, hotel directory, business calendar and frequent flyer miles are mainstays for the planner, so too should be the Super Planner.
2. 24me
This app acts as a personal assistant to help you stay on task with your planning. It includes integrated calendars, to-do lists, and notes. 24me keeps track of your tasks and schedules all in one place and sends you reminders for them so you don’t forget. The app also reminds you about bills and other important information, as it connects to your financial institutions, service providers, and social networks. This app is especially great for smaller events!
3. Asana
Asana is a great way to keep everyone on your event planning team in the loop! It lets you assign tasks to different team members while keeping track of who’s doing what. Asana gives you the ability to easily monitor what’s getting done and who’s getting it done.
4. Boomset
Boomset helps speed up the registration process by allowing you to check people in using QR codes, print bases and create wristbands. It also integrates with other platforms you might already be using for your event, so it makes registration simple!
5. CamScanner
CamScanner basically transforms your phone into a scanner. It’s great for digitalizing contracts, agreements, marketing material and other important documents you need to send to clients. It also has the ability to convert documents into PDFs. Now that’s convenient!
6. Timebridge
Timebridge makes scheduling fast and simple! The app collects information about everyone’s availability, takes into account preferences, and then automatically arranges a good meeting time. This is a great way to arrange meetings or even events with a lot of people without having to deal with the long back and forth of emailing!
7. Blossom
This event organization app helps simplify communication between the event planner and the client. It allows you to create a card system detailing different sections of the project, so everyone knows what stage each part of the event is at. There’s even a client review card so the client can approve the final step!
8. Eventgrabber
Sometimes it can be hard to find events you want to attend. Luckily, Eventgrabber can help! It matches people with the types of occasions they’ll likely be interested in. They can look at the top events going on, see the most popular events with locals, and even order a taxi or an Uber to take them to the next party. As an event planner, this app is extremely useful for attracting guests who would genuinely be interested in your type of event!
9. Heytell
This app essentially turns your smartphone into a walkie-talkie, making communication with your event staff easy! There’s no need to hang on to multiple devices, and it prevents you from having to physically locate various members of your crew during the actual event!
1o. Pingg
Pingg is a great tool for running your events, as it lets you create invitations, guest lists, and thank you messages for your attendees all in one place! Not only this, but you can also add a gift registry, schedule reminders, and search for local services for your event as well. This handy app let’s you keep all the little details of your event organized!
What event organization apps do you use to stay sane when planning events?
Event planning can be extremely stressful and overwhelming, and these tools are guaranteed to help simplify your job! Which apps you use? Are there any we missed? Let us know in the comments below or on Facebook and Twitter!
ABCey Presents: How To Incorporate Nature Into Your Next Event
Humans love feeling connected to nature, and it can be very therapeutic too! Well, there’s a new emerging trend in the event industry that relies heavily on the bioliphic design concept. It also seeks to incorporate naturally designed spaces into your events. Read more to learn about the many benefits of nature-inspired events, both for the event planner and the attendees.
There are 4 Main Benefits of Nature-Based Design that have been scientifically proven. These include, improved well-being, improved productivity, enhanced creativity, and an increased likelihood of positive emotions. These all come from feeling connected to the outdoors, and all of them are helpful for event managers seeking to make their guests happy!
How to Do It
There are two key strategies to incorporating nature into your events:
Look for venues that naturally showcase the outdoors!
This could include outdoor terraces and balconies, views of the water, such as the ocean, lakes or pond, and abundant natural light through skylights and large windows. Green walls and water features, gardens and outdoor greenspace, or décor that uses natural materials, like wood and stone are also good options!
Bring the outdoors to an indoor venue! There are several ways to do this, such as:
- Seeing nature: You can accomplish this through digital signage and walls, backdrops, artwork, and murals that include elements of nature. Live herbal centerpieces, hedge rows, or an indoor garden, forest, or water feature can also give your guests a sense of being outside!
- Hearing nature: Events can get pretty loud and busy, so what’s more desirable than a nice spot to get some peace and quiet? Start by selecting a location within the venue that’s as quiet as possible. Offer speakers or headsets with natural sounds of running water, ocean waves, bird song, etc. that your attendees can listen to when they want to relax!
- Feeling nature: Textures like wood, sand, water, stone, and grass stimulate biophilic responses, so try to find a way to incorporate these into your event space! These materials could be used in onsite hubs, lounges, and exhibit booths, for example.
- Smelling nature: Even just the smell of the outdoors can connect people to the outside world. Try infusing your event space with natural scents using essential oils. By picking the right scent, you’re sure to generate positive feelings among your guests!
What’s one of your favorite nature inspired events?
How else have you seen nature incorporated in the events you’ve attended or planned? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
Source: Event Manager Blog
ABCey Presents: Top 10 Event Marketing Strategies
Knowing how to market your events is essential to your success as an event planner. There is a lot to consider for event promotion, but don’t be overwhelmed! ABCey presents a list of the top 10 event marketing strategies for you to test out at your next event!
1. Experimenting With AR Content
It is no surprise that augmented reality (AR) is becoming more and more popular at events. However, this opens up a whole new world of possibilities for the type of content you can create to promote your event. Especially now that the iPhone X is going mainstream, AR will be so much easier for event marketers to use.
2. Social Media Influencers
Social media influencers are another powerful event marketing trend and finding the right one can put your event on the map. However, finding the right influencer for your event can be a challenge. Luckily, several social media tools are out there to help you, like SocialRank, Scrunch, SocialLadder, and StreetTeam.
3. Experiential Marketing
Experiential marketing can take many different forms, but at its core it’s all about immersing your guests in a memorable, live experience. Attendees crave personalized, unique experiences, so this marketing strategy is sure to be well-received!
4. Event Distribution
Event distribution allows consumers to purchase tickets the moment they find out about your event instead of having to visit your site. This marketing strategy makes ticket purchasing quick and easy and can help you find potential attendees naturally. An example of this process is the event discovery app Goldstar, which is very successful with 7 million members.
5. Invest in Short and Snappy Video Content
Video content can capture your audience’s attention quickly and is easily shared, which helps spread the world about your event. 70% of marketing professionals find that video converts better than any other medium, so it’s a marketing tool worth investing in!
6. Use Call to Actions That Demand Action
Believe it or not, call to actions such as “register now” or “click to learn more” actually work! Be sure to use them in your marketing messages. You can even get creative with how you phrase them!
7. Creating a “Why Attend” Page With Compelling Content
A “Why Attend” page is intended to explain to consumers why investing their time and money in your event is worth it. When creating this page, it’s important to envision your ideal attendee and appeal to that type of person. If done right, “Why Attend” pages are highly likely to increase event attendance!
8. Real-Time Crowd Shaping Through Smartphones and Wearables
With the capabilities of smartphones and wearable technology, it will be so much easier to adjust elements of the event’s environment based on the attendees’ behavior in real time! For example, if the attendees look cold, you can increase the temperature in the room right then in there, or if the music’s too loud, you can turn it down on the spot! Smartphones and wearables will ensure your events run smoothly!
9. Measuring ROI
ROI (return on investment) is very important for event planners to keep in mind when trying to get hired. By measuring ROI ahead of time, you’ll show your client that you can help them get the most bang for their buck. Not only that, but you’ll also be able to prove how you plan to do that! The numbers are just as important as the final product!
10. Highly Targeted Emails
Contrary to popular belief, email is a very effective channel for marketing. Event marketing through emails allows you to segment your audience based on interest, location, and engagement, which will help you build rapport by creating meaningful content. Email personalizes your message, and everybody likes to feel special!
Which event marketing strategy will you try? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
ABCey’s #TechTuesday: Top 5 Event Tech Trends in 2018
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features the top 5 event tech trends to make your events stand out.
1. Facial Recognition
Facial recognition serves many different functions at events, such as speeding up the registration process, improving security, and it helps with getting feedback from attendees. FR also allows you to reach new audiences via social media. Try encouraging your guests and staff to post photos of the event to Facebook and to tag themselves, which will help showcase your event!
2. Artificial Intelligence (AI)
AI has also recently joined the event tech trends family, mainly because it has the ability to personalize guests’ experiences. One aspect of AI that has caught the attention of event planners are chatbots, which offer automated customer service to guests. Give it a try!
3. Event Apps
Event apps can help your event run more smoothly and efficiently, and has been a prominent event tech trend for a while. Grupio and CrowdCompass are just a few of the great event apps we recommend. Use our list of the Top 5 Apps for Event Engagement to find the best app for your next event!
4. Virtual Reality (VR) and Augmented Reality (AR)
These two tech trends are on the rise and can help make your event more interactive. VR is useful if you want to transport your guest into a completely different world. AR is helpful if you want your guests to be able to incorporate the environment around them so they can view and interact with it on their personal devices. Which one will you use?
5. Social Media
There are so many new ways to incorporate Social media into your next event. Try having a social vending machine filled with event or brand related swag/apparel! Another social media trend to use at events is a hashtag mosaic. Luster has a fun tool that takes your event hashtag to make a mosaic wall. These tools are sure to get your guests excited!
Which event tech trend will you use at your next event? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
ABCey’s Startup Monday: BrewPublik
Here at ABCey, we love to feature the best and brightest companies in the San Francisco Bay Area. These startups are often companies we have our eye on, or have worked with in the past. Here’s today’s Startup Monday highlighting BrewPublik!
BrewPublik 
BrewPublik was founded in 2014 right here in San Francisco. This startup created what they call the “beergorithm,” which takes the preferences of a group of people to match unique taste profiles to a selection of beer. It’s like Netflix, but for beer!
The beergorithm gives access to over 3,000 fresh beers from CA, NC, and SC. Once you enter the taste preferences the company will deliver your pack to the destination your choice. You also have the option to sign up for two different memberships, the 6-pack membership or the buyer’s club.
Why we love it!
We love BrewPublik because it makes choosing beverages so much easier! With the beergorithm, ABCey can satisfy the taste buds of all our guests!
Would you use BrewPublik’s beergorithm for your next event? Let us know in the comments below or on our Facebook & Twitter!
ABCey’s Top 5 Photo Editing Apps For Your Next Event
ABCey’s top photo editing apps are a must at your next event. It’s always important to create images that communicate the best event experience to your viewers. Read on to see which photo editing apps we use to bring our event photos to life!
1. VSCO CAM
VSCO CAM (free with in-app purchase) is an all in one editing app that allows users to take, edit, and share photos to other social media sites. The app is equip with editing tools and various filters that will bring pizazz to your next event!
2. Snapseed
Snapseed (free) was created by Google and it is accessible for android and IOS. This app allows users to optimize photos with just a single touch. Users can also apply filters and overlays that will look amazing on all social media sites!
3. Afterlight
Afterlight ($0.99) offers numerous types of filters and frames that users can choose from to add some color to their next event! This app is also available for IOS and android.
4. Hyperlapse
Hyperlapse (free) was created by Instagram and it allows users to condense a series of photos at hyper speed! You can choose between a few different speeds. For example, you can condense a 30 second video into just 5 seconds making it a great way to capture more at your event!
5. Befunky
Befunky (free with in-app purchase) is compatible with Google Drive Photos, making it easy for users to transform their photos into something more! This app allows you to insert custom overlays like filters or text to add essence to your photos.
We are loving these photo editing apps as they make all of our event pics pop! Add some liveliness to your next event through these apps and showcase the best event experience!
Do you use any of these photo editing apps? Let us know your fave on Facebook or Twitter!
ABCey’s #TechTuesday Fly Another Day
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday, features Fly Another Day, a software that will ensure the highest event participation all within seconds!
Fly Another Day
Events profs ever wonder why attendance numbers are low? Fly Another day makes date selection easier by choosing ideal dates and locations that encourage participation. The software does this by analyzing potential issues that may affect the availability of your audience!
https://www.youtube.com/watch?v=gcIwCrlZ5dU
Fly Another day can be used for various events like business functions, product launches, marketing releases, or even private events!
We are always looking for innovative ways to make event planning more efficient for us and our clients. This software saves us a lot of stress as well as increasing participation for our clients!
Do you use Fly Another Day? Let us know in the comments below or on Facebook and Twitter!
Snapchat’s Newest Feature Snap Map for Trending Events
Here at ABCey Events, we like to stay up to date on all the latest event and social media trends! Last week Snapchat launched their newest feature Snap Map, and continues to lead the way as the one of the most innovative social media platforms. Snap Map allows anyone to connect with nearby users and trending events. Read on for tips on how to use Snap Map to find the hottest trending events!
How Snap Map works:
https://www.youtube.com/watch?v=bvl82FfnUvw
Its easy to get started! Open the app, simply pinch to zoom out, and view the map. Once you are on the map, you will notice “Actionmojis” which are friends choosing to share their location with you.
Beyond friends, Snap Map highlights trending events happening nearby. You will also notice “heat” colors on the map which indicate the amount of snaps being uploaded at an event. The more snap stories uploaded through the our story feature the “hotter” the event!
Snap Map is an entirely new way to browse content and discover the most popular events. It connects you with friends and nearby users seeking adventure! We love the Snap Map feature because it helps us stay in touch with friends and broadcast our most popular events! What will Snapchat come up with next?
Have you tried Snap Map? Let us know in the comments below and on Facebook or Twitter!