Humans love feeling connected to nature, and it can be very therapeutic too! Well, there’s a new emerging trend in the event industry that relies heavily on the bioliphic design concept. It also seeks to incorporate naturally designed spaces into your events. Read more to learn about the many benefits of nature-inspired events, both for the event planner and the attendees.
There are 4 Main Benefits of Nature-Based Design that have been scientifically proven. These include, improved well-being, improved productivity, enhanced creativity, and an increased likelihood of positive emotions. These all come from feeling connected to the outdoors, and all of them are helpful for event managers seeking to make their guests happy!
How to Do It
There are two key strategies to incorporating nature into your events:
Look for venues that naturally showcase the outdoors!
This could include outdoor terraces and balconies, views of the water, such as the ocean, lakes or pond, and abundant natural light through skylights and large windows. Green walls and water features, gardens and outdoor greenspace, or décor that uses natural materials, like wood and stone are also good options!
Bring the outdoors to an indoor venue! There are several ways to do this, such as:
- Seeing nature: You can accomplish this through digital signage and walls, backdrops, artwork, and murals that include elements of nature. Live herbal centerpieces, hedge rows, or an indoor garden, forest, or water feature can also give your guests a sense of being outside!
- Hearing nature: Events can get pretty loud and busy, so what’s more desirable than a nice spot to get some peace and quiet? Start by selecting a location within the venue that’s as quiet as possible. Offer speakers or headsets with natural sounds of running water, ocean waves, bird song, etc. that your attendees can listen to when they want to relax!
- Feeling nature: Textures like wood, sand, water, stone, and grass stimulate biophilic responses, so try to find a way to incorporate these into your event space! These materials could be used in onsite hubs, lounges, and exhibit booths, for example.
- Smelling nature: Even just the smell of the outdoors can connect people to the outside world. Try infusing your event space with natural scents using essential oils. By picking the right scent, you’re sure to generate positive feelings among your guests!
What’s one of your favorite nature inspired events?
How else have you seen nature incorporated in the events you’ve attended or planned? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
Source: Event Manager Blog