Tag: marketing
ABCey Presents: Our Top 10 Favorite Corporate Retreat Activities!
Every once in a while, everybody needs an escape from the confining quarters of their work – whether they work in an office or from home! A retreat is the perfect opportunity for companies to …. But what is there to do? ABCey has curated a list of our top 10 favorite corporate retreat activities fit for everyone!
1. Fort Miley Adventure Challenge Course
It’s a giant playground for adults! Located in Lands End, this obstacle course built with ropes, ladders, and cables is immersed in a mini forest located in our urban city. The ropes course will challenge you mentally and also get your blood rushing in ways an office may not. So go through the highs and lows (literally!) with your team, and it’ll surely bring out your adventurous side.
2. Nerd Improv
“Learning through laughter.” Nerd Improv strives to create workshops that are meant to help your team get the most out of your retreat. It was designed to help push the boundaries while making a safe environment for everyone to share. For any questions, you can contact them here.
3. Street Art Workshop
Hosted by 1AM, this workshop is meant to bring out your creative side with street art! Groups are encouraged to create their own street art individually and in groups with stencils and much more. Alongside the art, their team goes through the history of street art that you surely won’t forget! The best part? You won’t forget your experience anytime soon with the art hanging on your wall!
4. Reason
Escape your office with an escape room! Reason provides your team with high tech team building activities and immersive experiences. Instead of your typical escape room, you can experience this through VR goggles to transport yourself into another reality and much more. In addition to an awesome escape, this retreat will build a stronger and better team!
5. Captain Kirk’s San Francisco Sailing
Get up from your office chair and get on a boat! Your retreat will feature some of the most beautiful views and create some of the best memories. Your sailing experience will be personalized to whatever mood your team needs whether it be relaxing or thrilling! So pack your favorite sea sickness remedy and sail away!
6. Food Truck Challenge
Love food trucks? You’ll love this challenge even more! The Food Truck Challenge prompts teams to experience what it’s like to have your own and run your own food truck. Judges will base their decision on every aspect from the food to the marketing, so be prepared!
7. Charity Bike Build
Drop the pens and papers and swap it out with wrenches and gears! This charity event challenges teams to build as many bikes as they can, and all the bikes built are donated to children around the world. It’s an amazing cause and your team will build a competitive spirit together for a heartwarming cause as well.
8. Winery Team Challenge
This is great way to unwind after a long week of meetings. After splitting into teams, each group becomes their own winery (a dream come true)! After being briefed on the history of Sangria and competing in a trivia contest, teams have the opportunity to create their own unique blend, too.
9. Build Your Own Mini Golf Course
Who doesn’t love mini golf? Your team can make your own fun with challenging mini golf courses designed to trick the other team. If you’re feeling charitable, there’s also an option which involves cans of food to be donated as you complete the course. A little competition never hurt anyone, and hopefully you’ll leave with a sense of accomplishment!
10. Foodie Adventures
If you love food and you love San Francisco, we’ve got one of the most perfect retreat activities for you! This foodie adventure will prompt your teams to explore San Francisco while also trying some of the best foods around the city! You’ll be leaving with a full belly and a new love for our hometown!
What are your favorite off-site activities?
These off-site corporate retreat activities can be adjusted to any retreat you have! Are you ready? Which ones did we miss? Let us know in the comments below or on Facebook or Twitter!
ABCey Presents: Top 10 Event Marketing Strategies
Knowing how to market your events is essential to your success as an event planner. There is a lot to consider for event promotion, but don’t be overwhelmed! ABCey presents a list of the top 10 event marketing strategies for you to test out at your next event!
1. Experimenting With AR Content
It is no surprise that augmented reality (AR) is becoming more and more popular at events. However, this opens up a whole new world of possibilities for the type of content you can create to promote your event. Especially now that the iPhone X is going mainstream, AR will be so much easier for event marketers to use.
2. Social Media Influencers
Social media influencers are another powerful event marketing trend and finding the right one can put your event on the map. However, finding the right influencer for your event can be a challenge. Luckily, several social media tools are out there to help you, like SocialRank, Scrunch, SocialLadder, and StreetTeam.
3. Experiential Marketing
Experiential marketing can take many different forms, but at its core it’s all about immersing your guests in a memorable, live experience. Attendees crave personalized, unique experiences, so this marketing strategy is sure to be well-received!
4. Event Distribution
Event distribution allows consumers to purchase tickets the moment they find out about your event instead of having to visit your site. This marketing strategy makes ticket purchasing quick and easy and can help you find potential attendees naturally. An example of this process is the event discovery app Goldstar, which is very successful with 7 million members.
5. Invest in Short and Snappy Video Content
Video content can capture your audience’s attention quickly and is easily shared, which helps spread the world about your event. 70% of marketing professionals find that video converts better than any other medium, so it’s a marketing tool worth investing in!
6. Use Call to Actions That Demand Action
Believe it or not, call to actions such as “register now” or “click to learn more” actually work! Be sure to use them in your marketing messages. You can even get creative with how you phrase them!
7. Creating a “Why Attend” Page With Compelling Content
A “Why Attend” page is intended to explain to consumers why investing their time and money in your event is worth it. When creating this page, it’s important to envision your ideal attendee and appeal to that type of person. If done right, “Why Attend” pages are highly likely to increase event attendance!
8. Real-Time Crowd Shaping Through Smartphones and Wearables
With the capabilities of smartphones and wearable technology, it will be so much easier to adjust elements of the event’s environment based on the attendees’ behavior in real time! For example, if the attendees look cold, you can increase the temperature in the room right then in there, or if the music’s too loud, you can turn it down on the spot! Smartphones and wearables will ensure your events run smoothly!
9. Measuring ROI
ROI (return on investment) is very important for event planners to keep in mind when trying to get hired. By measuring ROI ahead of time, you’ll show your client that you can help them get the most bang for their buck. Not only that, but you’ll also be able to prove how you plan to do that! The numbers are just as important as the final product!
10. Highly Targeted Emails
Contrary to popular belief, email is a very effective channel for marketing. Event marketing through emails allows you to segment your audience based on interest, location, and engagement, which will help you build rapport by creating meaningful content. Email personalizes your message, and everybody likes to feel special!
Which event marketing strategy will you try? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
ABCey’s #TechTuesday: Top 5 Event Tech Trends in 2018
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features the top 5 event tech trends to make your events stand out.
1. Facial Recognition
Facial recognition serves many different functions at events, such as speeding up the registration process, improving security, and it helps with getting feedback from attendees. FR also allows you to reach new audiences via social media. Try encouraging your guests and staff to post photos of the event to Facebook and to tag themselves, which will help showcase your event!
2. Artificial Intelligence (AI)
AI has also recently joined the event tech trends family, mainly because it has the ability to personalize guests’ experiences. One aspect of AI that has caught the attention of event planners are chatbots, which offer automated customer service to guests. Give it a try!
3. Event Apps
Event apps can help your event run more smoothly and efficiently, and has been a prominent event tech trend for a while. Grupio and CrowdCompass are just a few of the great event apps we recommend. Use our list of the Top 5 Apps for Event Engagement to find the best app for your next event!
4. Virtual Reality (VR) and Augmented Reality (AR)
These two tech trends are on the rise and can help make your event more interactive. VR is useful if you want to transport your guest into a completely different world. AR is helpful if you want your guests to be able to incorporate the environment around them so they can view and interact with it on their personal devices. Which one will you use?
5. Social Media
There are so many new ways to incorporate Social media into your next event. Try having a social vending machine filled with event or brand related swag/apparel! Another social media trend to use at events is a hashtag mosaic. Luster has a fun tool that takes your event hashtag to make a mosaic wall. These tools are sure to get your guests excited!
Which event tech trend will you use at your next event? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
ABCey’s Top 5 Photo Editing Apps For Your Next Event
ABCey’s top photo editing apps are a must at your next event. It’s always important to create images that communicate the best event experience to your viewers. Read on to see which photo editing apps we use to bring our event photos to life!
1. VSCO CAM
VSCO CAM (free with in-app purchase) is an all in one editing app that allows users to take, edit, and share photos to other social media sites. The app is equip with editing tools and various filters that will bring pizazz to your next event!
2. Snapseed
Snapseed (free) was created by Google and it is accessible for android and IOS. This app allows users to optimize photos with just a single touch. Users can also apply filters and overlays that will look amazing on all social media sites!
3. Afterlight
Afterlight ($0.99) offers numerous types of filters and frames that users can choose from to add some color to their next event! This app is also available for IOS and android.
4. Hyperlapse
Hyperlapse (free) was created by Instagram and it allows users to condense a series of photos at hyper speed! You can choose between a few different speeds. For example, you can condense a 30 second video into just 5 seconds making it a great way to capture more at your event!
5. Befunky
Befunky (free with in-app purchase) is compatible with Google Drive Photos, making it easy for users to transform their photos into something more! This app allows you to insert custom overlays like filters or text to add essence to your photos.
We are loving these photo editing apps as they make all of our event pics pop! Add some liveliness to your next event through these apps and showcase the best event experience!
Do you use any of these photo editing apps? Let us know your fave on Facebook or Twitter!
ABCey’s Event Review: Battle of the Startups
At ABCey, we love to keep our eye on all the hottest events, trends, and startups here in the Bay Area. This past week, Google hosted their annual Google for Entrepreneurs Demo Day 2017 (@GoogleForEntrep) here in San Francisco. Google brought together thirteen of the best startups from all across North America to compete on one stage.
At Google Demo Day, startups got the opportunity to showcase their technology as well as meet a crowd full of top investors. Startups like PRSONAS and Triton Wear battled on stage for two awards. Read on to see which startups won the judge’s award and the audience’s game changer award!
Battle of the Startups #GoogleDemoDay
Meet the Startup Winners:
Judge’s Award: This award went to Stackfolio, a major player in today’s market, and one of main reasons why their pitch caught the judge’s attention. At Stackfolio, their goal is to create a faster way for institutions to trade. So, they developed a great online marketplace for loan trading!
https://www.youtube.com/watch?v=UBYHqdjStUg
Audience’s Game Changer Award: This award went to Waymark, an art and tech startup located in Detroit, Michigan. It didn’t take much for them to take home the award for the crowd favorite. Waymark’s mission is to make video marketing more efficient for businesses by using their tool, MOVEMENT. Waymark’s tool collects information from your business’s website to create your very own personalized business commercial, all within seconds!
Do you want to showcase your technology and meet top investors and mentors? Read more here on how to get nominated for next year’s event! Which startup is your fave? Let us know in the comments below or on Facebook and Twitter!
5 Interesting Ways To Use Videos For Your Next Event!
Videos may seem a bit overrated, but as technology continues to explode, there continues to be new and exciting ways to use video at events. Videos can be used for a variety of purposes in ways that you may have never known about, or tried yet. From live streaming, to projection mapping, video competitions, user generated videos, and event recap videos, ABCey Events has compiled a list of 5 interesting ways to use video for your events!
Incorporate videos into your next event with these 5 ideas!
1. Live Streaming
Live stream your event! This is a great alternative for those who couldn’t purchase tickets or just simply couldn’t make it. By allowing viewers to watch in on the fun, they’ll want to come to your event even more the following year. In addition, you’ll be able to boost attendance rates by allowing people to view your live stream. Use apps and features that are trend like Facebook Live or Periscope to live stream you event! If you want to learn more about Facebook Live, stay tuned for next Tuesday’s blog!
2. Video projection mapping
Video projection mapping has the capacity to transform any object into a screen. Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion. Events combine motion graphics, 3D animation, and an occasional bit of video that playfully highlights or manipulates a building’s usual geometry.
3. Video Competitions
Have guests form a team or form a team! Then, have them do a fun activity around the venue for a small prize. One of the participating team members can record their team’s adventure on their personal mobile phone while doing the event. Then, have the teams post their video on social media to get validated to win. This can help guests network make new friends, as well as show other people how fun your event was!
4. User Generated Video
Get your attendees to voluntarily help you do product reviews on your latest product. You can let them try it out and, as an incentive, give them a small prize or a sample of the product afterwards to further promote your brand! Make a promotional video for your product afterwards!
5. Event Recap Video
End your event off with a recap video of all of your event highlights. These highlights help to show guests the best and the most successful activities from your event. Attendees will be able to remember all of the fun that they had, and can share with co-workers, friends, and family. This video can even be used to promote future events as well, or to help build your brand!
Will you be using any of these video ideas for your next event? Comment below or on Facebook and Twitter!
How to Use Instagram Stories for Events
In this day and age, Social media is arguably the most useful tool for event planners! Recently, Instagram has come out with a new feature, Instagram Stories, that rivals Snapchat Stories. At ABCey, we want to keep you updated with all of the newest social marketing developments and how they effect the event world. So, here are our tips so you can use Instagram Stories for your next event!
How similar are Snapchat Stories and Instagram Stories?
If you recently updated your Instagram, you’ve probably noticed little circles above your regular feed. This new feature is Instagram Stories which is their version of Snapchat Stories. Like Snapchat, Instagram Stories can be edited with text and emojis and only last for 24 hours. In addition, you can see which of your followers (similar to Snapchat friends) have seen your stories. Although they may seem the same, there are some important differences that all eventprofs should know!
How are they different for events?
1. Social Media Marketing
One huge thing that sets Instagram Stories apart from Snapchat Stories are their audiences. On Snapchat, you have to be friends with someone to watch their stories. However on Instagram, it’s a whole different story! With a private account, all your followers can view your story. But if you have a public account, anyone can see it. This means your company and upcoming events can get tons of exposure from social media marketing!
2. Privacy Feature
In addition, only Instagram Stories have a privacy feature. This feature lets you block anyone from seeing your story. Take advantage of this for your events, and keep the event a secret from certain followers! Also, you can reward your followers by making your account private for a certain period. During that time, you can post special coupons or inside info on your story and only your loyal followers can see these prizes!
3. Permanent Posting From Your Story
Although Snapchat and Instagram Stories are alike, Instagram has some extra bonus features! Now you can easily take videos or images of an event from your story and post them permanently on your Instagram. This keeps the memory of an event alive, even when the event is over!
4. Audience Interaction
Instead of a chronological order like Snapchat, Instagram Stories are sorted by who you interact with the most. Now you can see who your best followers are and reward them with prizes! Also, it’s super important to engage with your guests! Encourage them to post event images and ask questions on their Instagram story. After, give your guests a unique event experience by answering their questions and giving them a shout out on your story or by directly messaging them!
5. Use Snapchat How To’s
Because this feature is similar to Snapchat Stories, you can use these Snapchat event tips for your Instagram! Instagram Stories give you great features of Snapchat and more of their of their own. You can post everything from behind-the-scenes footage of the event production process to shout outs from important speakers and sponsored advertisements during your events!
Do you plan to use Instagram Stories for your events? Let us know in the comments below or on Facebook and Twitter!
Startup Monday: DoubleDutch-Live Engagement Marketing Platform
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on, or have worked with in the past & would like to share with friends and followers of ABCey Events! In today’s Startup Monday, we highlight a live engagement platform and mobile app: DoubleDutch!
As event professionals, we always try to create better experiences for our event attendees. It’s also important we have right tools for the event to run smoothly. Afterward, we really want to learn from the event, so that our next one is even better! So, how do we manage all this information? With DoubleDutch, you’re able to do all those things and more!
DoubleDutch Live Engagement Platform:
This company’s main product is their live engagement platform, which helps everyone from sponsors, attendees, planners, exhibitors, and marketers! Under this platform, there are 5 different sections: Studio, Event App, Lead Manager, Performance Manager, and Exhibitor Portal. All of these applications help to improve the event process and the overall success of the event!
Studio
First, customize your app and plan your event with DoubleDutch’s Studio! After you create the perfect app that matches your brand, use Studio to send out event invites to promote your app and event. In addition, manage your event content including: agendas, interactive maps, event information, user profiles, and more. And thats not all! You can help your sponsors advertise their posts, achievements, and activity to your guests!
Event App
Having an app for your event will be sure to impress attendees, but it’s also great for event professionals and will make your guests’ event experience so much easier! For event producers, the DoubleDutch Event app lets you give out attendee lists, surveys, polls, Q&A’s, direct messages as well as set up gaming aspects and forums. Also, attendees can create their agendas, and see profiles of sponsors, exhibitors, and speakers!
Performance Manager
Learn what worked and what didn’t with their Performance Manager! During the event, you can easily see how the event is going, what your guests like the most, poll/survey results, and more. Now you have tons of info that tells you how your event went and valuable insight for the next ones!
Exhibitor Portal
Your event exhibitors and sponsors will love Double Dutch too! Because the Exhibitor Portal lets exhibitors contact and understand their attendees, they are set to have a better booth and business! From customizing exhibitor’s app profiles and scheduling meetings to managing staff and giving offers to guests, there is nothing this app doesn’t do!
Lead Management
Finally, their platform has a Lead Management application to help you market your event! It looks at attendees’ actions, interests, and engagement, so that you can make informed decisions. Also, your attendees will love when DoubleDutch gives them recommendations on connections/sessions based on their activity at an event! Try their demo and see how DoubleDutch can improve your events!
Integration and Security
Are you currently using a different registration system? DoubleDutch has the answer! In addition to their platform, this company has added integration features that allow you to combine schedules, profiles, etc. from more than 100 other registration systems! They make it that easy!
You can also integrate with Salesforce and Marketo to have the best marketing campaigns and CRM services! Now you can use their platform with the info and work you already have. There are also security measures that make sure your data and event is safe!
Are you planning to use DoubleDutch? Let us know in the comments below or on Facebook and Twitter!
10 Ways to Use Snapchat For Events
Here at ABCey, we like to keep up with all the latest tech trends. As Snapchat has arguably become the most popular social network among teens and millennials, we’ve caught on to the idea that it can be used for event marketing, to enhance guest experience, provide event messaging, and even promote your speakers or sponsors. Here are 10 ways to use Snapchat for your next event using geofilters, ads, lenses and more!
*A snapchat account is needed in order to post stories, chat, and send snapchats directly to users; we suggest your company uses an account at least for the duration of the event.
1. Pre-event Hype
From the very start, you can build up suspense by event marketing with Snapchat! Send invites to guests via snapchat to create important interaction with guests. Long before the event, keep your guests informed and excited by sending them snaps and posting about your event through the transformation of the venue, decor, or anything else that goes into the event prep!
2. BTS (Behind The Scenes)
Market your event by showing behind the scenes snaps on the event prep. From snapchats of swag bag prep, setting up guest registration, or watching the AV team set up an awesome projection mapping display, guests will be excited long before their arrival.
3. Speakers/Sponsors/Performers/VIP’s
Are you bringing in speakers, sponsors, or VIP’s? Follow in the footsteps of other event producers and let them take over your Snapchat to talk about the event and post snaps!
4. Live Updates
Engage with and update your guests! Utilize Snapchat by sending snaps and posting throughout the event when there’s a speaker or performer. You can even use it to post info on the event/time changes, etc. With this app you can bring event engagement to the next level!
5. Thank you’s
After the event, engage with attendees to solidify relationships built and keep the success of the event in their minds. Use Snapchat for post-event engagement with your guests by sending snaps to them personally, messaging them, and posting on your event, and of course thanking them for attending!
6. Coupons, discount, or gift
One brilliant yogurt company let users send a snap of them with their product at their locations to the company’s snapchat account, so that they could receive a reply snap with a coupon. You can do the same thing for an event, possibly for a product launch. Just give users a discount on the event admission or a cool gift for buying the product!
7. Prizes for promoting
You can also give out prizes to people who use their Geofilter, and post the snap on Facebook or Instagram with the event or business hashtag. This can help promote your event through your attendees!
8. Ads: Lenses & Discover
Use lenses relating to your business or event to help with event promo’s by reaching tons of users. Snapchat’s Discover feature also has channels (ex: ESPN, Cosmopolitan, BuzzFeed) that create new content daily. Get your ad featured on a popular channel to help spread your content!
9. Snapchat Live Story
Snapchat’s feature called Live Story is great for major sporting events or music festivals. This allows users in the vicinity to post to this story, and every snapchat user worldwide can view their snaps. If you are hosting a large enough event that gets OK-ed from Snapchat, Live Story can be an incredible tool. Over 100 million people use snapchat daily, so imagine what getting a live story can do!
10) On-Demand Geofilter
The On-Demand Geofilter feature allows anyone to make a filter that users who are at a certain place can use, during a specific time range. Whether it’s for the Oscars or for a birthday party, anyone can buy one, and they’re cheap! Event promotion is enhanced as guests use the filter and post their story or send snaps.
Do you use Snapchat for your events? Let us know in the comments below or on Facebook and Twitter.
ABCey Presents: Planning & Promoting Your Event with Pinterest
Here at ABCey, we are constantly using Pinterest as a tool for inspiration! As social media has become key for promoting events online, Pinterest is an effective tool in brainstorming and behind-the-scenes planning for events. Being able to make multiple boards and research through relevant content inspires creativity and organization when planning any kind of event!
Find “Pinspiration”
Decorating for events can be the most fun, but challenging part of your event. Decorations and little details tie the event together from start to finish. Whether you’re looking for table setting ideas or invitation inspiration, Pinterest is the perfect tool to start gathering pins. Start pinning!
Organize Your Boards in Categories For Your Event
It’s time to start pulling together every new idea you find in the Pinterest universe onto your own board. This can be done on your own personal page or on the official board for your organization, corporation, nonprofit, etc. Additionally, your boards can be organized by food, decorations, invitations, themes, florals etc.
Interaction with Vendors & Clients
First, as boards are created, the link can be shared with others, whether or not they have an account.We often create event decor boards for our clients, and then share them directly for feedback to make sure we are on the right track. Pinterest also makes it possible to identify other Pinners with similar needs and tastes. Therefore, by liking, pinning and commenting on other posts, you can connect to Pinners with similar interests and build ideas. In addition, if you both follow each other, you can use the private messaging feature to start a more in-depth collaboration.
Read the Crafting/DIY/How-To Articles
Ultimately, Pinterest is known for having some of the best creative content out there. Clicked on pins reconnect you to an article or webpage to show you where the Pin came from. Take advantage of these articles as they provide some great insight on how to make your own projects or decor!
Promote Your Event on Pinterest
Pinterest gears towards connecting everyone to content and ideas that align with their interests and passions. You can even use your own board to actually promote your event which also gives you a chance to start marketing your original content, creating brand awareness and media attention. It is a very visual platform, so choosing compelling photographs & visuals with bright colors will bring your event board more success!
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Love Pinterest and want some event inspiration? Check our Pinterest page for creative event ideas! Let us know how you use Pinterest in the comments below or on Facebook and Twitter!
Sources: EventFarm, Capterra, Hello Endless