At ABCey, we love to keep our eye on all the hottest events, trends, and startups here in the Bay Area. This past week, Google hosted their annual Google for Entrepreneurs Demo Day 2017 (@GoogleForEntrep) here in San Francisco. Google brought together thirteen of the best startups from all across North America to compete on one stage.
At Google Demo Day, startups got the opportunity to showcase their technology as well as meet a crowd full of top investors. Startups like PRSONAS and Triton Wear battled on stage for two awards. Read on to see which startups won the judge’s award and the audience’s game changer award!
Battle of the Startups #GoogleDemoDay
Meet the Startup Winners:
Judge’s Award: This award went to Stackfolio, a major player in today’s market, and one of main reasons why their pitch caught the judge’s attention. At Stackfolio, their goal is to create a faster way for institutions to trade. So, they developed a great online marketplace for loan trading!
Audience’s Game Changer Award: This award went to Waymark, an art and tech startup located in Detroit, Michigan. It didn’t take much for them to take home the award for the crowd favorite. Waymark’s mission is to make video marketing more efficient for businesses by using their tool, MOVEMENT. Waymark’s tool collects information from your business’s website to create your very own personalized business commercial, all within seconds!
Do you want to showcase your technology and meet top investors and mentors? Read more here on how to get nominated for next year’s event! Which startup is your fave? Let us know in the comments below or on Facebook and Twitter!
Here at ABCey, we like to keep up with all the latest tech trends. As Snapchat has arguably become the most popular social network among teens and millennials, we’ve caught on to the idea that it can be used for event marketing, to enhance guest experience, provide event messaging, and even promote your speakers or sponsors. Here are 10 ways to use Snapchat for your next event using geofilters, ads, lenses and more!
*A snapchat account is needed in order to post stories, chat, and send snapchats directly to users; we suggest your company uses an account at least for the duration of the event.
1. Pre-event Hype
From the very start, you can build up suspense by event marketing with Snapchat! Send invites to guests via snapchat to create important interaction with guests. Long before the event, keep your guests informed and excited by sending them snaps and posting about your event through the transformation of the venue, decor, or anything else that goes into the event prep!
2. BTS (Behind The Scenes)
Market your event by showing behind the scenes snaps on the event prep. From snapchats of swag bag prep, setting up guest registration, or watching the AV team set up an awesome projection mapping display, guests will be excited long before their arrival.
Are you bringing in speakers, sponsors, or VIP’s? Follow in the footsteps of other event producers and let them take over your Snapchat to talk about the event and post snaps!
4. Live Updates
Engage with and update your guests! Utilize Snapchat by sending snaps and posting throughout the event when there’s a speaker or performer. You can even use it to post info on the event/time changes, etc. With this app you can bring event engagement to the next level!
5. Thank you’s
After the event, engage with attendees to solidify relationships built and keep the success of the event in their minds. Use Snapchat for post-event engagement with your guests by sending snaps to them personally, messaging them, and posting on your event, and of course thanking them for attending!
6. Coupons, discount, or gift
One brilliant yogurt company let users send a snap of them with their product at their locations to the company’s snapchat account, so that they could receive a reply snap with a coupon. You can do the same thing for an event, possibly for a product launch. Just give users a discount on the event admission or a cool gift for buying the product!
7. Prizes for promoting
You can also give out prizes to people who use their Geofilter, and post the snap on Facebook or Instagram with the event or business hashtag. This can help promote your event through your attendees!
8. Ads: Lenses & Discover
Use lenses relating to your business or event to help with event promo’s by reaching tons of users. Snapchat’s Discover feature also has channels (ex: ESPN, Cosmopolitan, BuzzFeed) that create new content daily. Get your ad featured on a popular channel to help spread your content!
9. Snapchat Live Story
Snapchat’s feature called Live Story is great for major sporting events or music festivals. This allows users in the vicinity to post to this story, and every snapchat user worldwide can view their snaps. If you are hosting a large enough event that gets OK-ed from Snapchat, Live Story can be an incredible tool. Over 100 million people use snapchat daily, so imagine what getting a live story can do!
10) On-Demand Geofilter
The On-Demand Geofilter feature allows anyone to make a filter that users who are at a certain place can use, during a specific time range. Whether it’s for the Oscars or for a birthday party, anyone can buy one, and they’re cheap! Event promotion is enhanced as guests use the filter and post their story or send snaps.
If you have the right perspective, almost any event you attend could turn into a networking opportunity. However, it’s not enough to just be professional and poised. You also need to skillfully collect important details from the people you meet, and employ lead generation strategies.
Here’s how you can collect data and generate leads – whether you go to a local Bay Area event or one on another continent.
Create Genuine Connections With People
Giving a stranger a broad, inviting smile is a good first step, but you need to do more to make meaningful contact. Start by asking a person why he or she chose to attend this event.
That simple question can act as the gateway to a much longer and information-packed conversation that tells you things such as where the person is from, what his or her interests are and whether the services you provide may fill an existing need the individual has. Creating meaningful connections at conferences often requires stepping out of your comfort zone. Usually that’ll entail interacting with venue managers and fellow vendors, not just people who are most likely to become your next customers.
Only Request the Most Relevant Data
Filing out a contact form usually isn’t the most exciting activity, but you can make the task more pleasant for the people you meet by only asking questions related to your line of work. For example, if you run an event-planning company, you’d probably want to know someone’s address and the average size of the gatherings he or she typically hosts. However, asking for a date of birth, gender or household income information may be seen as intrusive, and could make individuals unwilling to complete the contact form.
Come to the Event Well Prepared
It’s hard to make people feel enthused about the products and services you offer if you’re not able to clearly articulate why those things are worthwhile. If you’re at a conference, realize there may be dozens of other merchants selling things that are very similar to your offerings. In that case, how do you stand out and generate leads? By presenting yourself as able to best meet a potential client’s needs.
That means doing more than perfecting your sales pitch, although that is important. Spend time thinking about the types of people who will most likely be attending this event and decide how what you’re selling could be positioned as helpful and necessary. Also, if you’ll be bringing representatives to the event who are new and not as adept at selling your products, make sure those team members are paired up with seasoned salespeople.
Offer at Least One Quick Data Collection Method
In the best-case scenario, you’d only meet people who are ready to give you their full attention and wouldn’t mind spending several minutes providing details about themselves. However, that expectation is far from realistic. The individuals who cross your path may be very interested in what you could give them, but still only have a minute of spare time before they have to dash off to panel discussions, meetings and lunch dates.
With that in mind, try to have at least one way to collect data in seconds. Perhaps you could ask for an email address, or request that a person send a text message to a certain number and then receive a link that allows them to sign up on a mailing list. There are even some apps that allow you to scan a person’s business card and quickly import the details. Remember, the fact that people have other places to be doesn’t necessarily mean they are not interested in learning more about you. However, if you don’t cater to their time-sensitive lifestyles, you might miss out on valuable leads.
Give Free Items or Hold Contests
Some people need a little encouragement before giving private details to individuals they don’t know. That gentle prodding could come in the form of a contest that gives the winner an enviable prize.
Ideally, the giveaway should relate to your business. If you specialize in planning events, the prize could be a $500 gift certificate for your services. You could also give a smaller prize such as a dinner at a notable Bay Area restaurant, plus the pleasure of your company. That dinner meeting could offer the perfect chance to explain more about your services or products and make someone want to buy them.
On the other hand, you may want to give freebies that urge people to get acquainted with what it’s like to be a client. If you run a marketing firm that charges $30 for one-hour consultations, consider giving them for free to event attendees who agree to provide contact details. When creating the contest forms, be sure to call attention to the fact that the consultations are a $30 value.
Hopefully these strategies will make you feel ready to thrive at your next event, whether it’s in the Bay Area or beyond. The key to making the most of your interactions at these gatherings lies in preparation, and the tips above should equip you to make great impressions.
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey Events!
Loopd, an event marketing wearable, provides personalized data to enhance your event strategy using the Loopd badge. By simply downloading the Loopd app, everyone at your event – guests, clients, vendors, planners, and you – can receive real-time data and analytics about your guests and event on your mobile devices!
Loopd caters to everyone at your event! The event marketing wearable allows the event’s exhibitors to identify and collect leads automatically while attendees can use the app to connect with others and trade information in place of business cards. The app will remember when and where guests connected so there will never be any of those awkward re-meeting conversations again!
Why We Love Loopd: Loopd is perfect for event planners, clients and attendees! It works in real-time by measuring traffic flow throughout the event and can significantly improve marketing campaigns because it shows what guests are most interested in. Not only that, but all of its valuable insights is provided in easy-to-understand analytics. This device is well-rounded and perfect for event planners!
Whether you’re brainstorming conference booth ideas or hosting a networking happy hour, interactive event marketing can help leave a lasting impression on guests. Let’s take a look at 3 fun interactive marketing examples!
1. Get Creative with Catering
Add a whole new dimension to your catering with DIY options. Whether you’re Ketel One setting up a Bloody Mary Bar or Cholula setting up a taco station – try to think of ways to incorporate your company’s brand and culture into the food.
2. Branded Games
During the Vancouver Olympics, one of the games in the Coca Cola Pavillion required guests to don giant polar bear paw gloves. Have another brand icon? Think Lyft and their pink mustaches, how can you incorporate them into an interactive game?
3. Fun with Photobooths
Have your guests do your marketing for you! At last year’s live Super Bowl Party, Rolling Stone created a “trashed hotel room” where guests could take pictures and pretend to live the rock star life. Creating an event hashtag can also encourage guests to post to social media tagging your event and well branded photos!