In an era of apps, event planners are not only utilizing technology on the back end, but are starting to incorporate wireless technology into the events themselves to enhance guest experience. For marketing professionals, it’s also interesting to think about how some of these new trends can be leveraged to further elevate your brand. Lets take a look at a few examples of this in action:
1. RFID Technology
Music festivals such as California’s Coachella Festival and Belgium’s Tomorrowland music festival use radio frequency identification technology, RFID, wristbands in lieu of admission tickets. This not only makes festival entrance a little more seamless, but as an added social benefit where daily attendees can check into stages and otherwise connect with one another.
Tennessee’s Bonnaroo music festival also allowed attendees to swipe their wrist bands at various photo booths around the festival and have the photos automatically upload to their Microsoft OneDrive cloud account.
2. Snapchat’s Our Story
We saw the power of the event hashtag with Instagram and Twitter, being able to remotely browse pictures and tweets from an event. Now, Snapchat’s Our Story features aggregates users ‘snaps’ happening at an event into one fun photo,video story. The implications of adding a new level local and remote awareness to your event could be huge.
3. 3D Selfies
With the increasing popularity of 3D printing, companies like Shapeways bring a whole new dimension to the selfie. Party goers interested strike a pose, hold still for about two minutes while a camera works its magic. Two weeks later, your mini-me arrives on your door stop. The ultimate party favor!