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Now a days, consumers expect on the spot information sent to their devices wherever and whenever. On Location Engagements is a location based content delivery system used for events. This device uses small beacons and low energy Bluetooth and Wi-Fi to communicate and connect with attendees’ smartphones. It works with iOS and Android and requires no hardware or QR scanners and doesn’t require attendees to know a code! They just need the app! All the planner needs to do is upload their floor plan and information to an online system and decide where to place the beacons.
Inside of each beacon could be different information such as maps, videos, surveys, or product information. Attendees can access the information through an app and view all material. When the attendees are in range of the beacon, the necessary information pops up on their devices. This sounds like a great way to involve attendees and get them the information right away!
After the event, event planners can receive analytics of the interactions per beacon including information on number of clicks and time and length of stay at each beacon.
Why We Love OLE:
- It allows venues to come to life and makes the content enjoyable for attendees
- It increases engagement with visitors! One of the biggest challenges during an event is getting your audience involved, and OLE specializes in engagement
- It’s simple and intuitive! Attendees won’t have to spend hours figuring out how to access the information and its something they probably haven’t seen before!
- It gives event planners analytics. Post evaluation of an event is extremely important and having an app to help with this process is great!