StartUp Monday: Loopd, the Event Marketing Wearable

Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey Events!

Loopd, an event marketing wearable, provides personalized data to enhance your event strategy using the Loopd badge. By simply downloading the Loopd app, everyone at your event – guests, clients, vendors, planners, and you – can receive real-time data and analytics about your guests and event on your mobile devices!

Loopd caters to everyone at your event! The event marketing wearable allows the event’s exhibitors to identify and collect leads automatically while attendees can use the app to connect with others and trade information in place of business cards. The app will remember when and where guests connected so there will never be any of those awkward re-meeting conversations again!

Why We Love Loopd: Loopd is perfect for event planners, clients and attendees! It works in real-time by measuring traffic flow throughout the event and can significantly improve marketing campaigns because it shows what guests are most interested in. Not only that, but all of its valuable insights is provided in easy-to-understand analytics. This device is well-rounded and perfect for event planners!

Would you use Loopd? For what type of events? Let us know in the comments below or on Facebook and Twitter!

Tech Tuesday: Lightwave

Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!

Gathering data before, during, and after an event can be tricky but always necessary. Here at ABCey, we are constantly on the lookout for new technologies to help us gather event data in order to analyze attendee engagement. We recently came across Lightwave, a wearable technology that does just that!

How it Works: Lightwave is a smart wristband that measures movement, audio levels, temperature, and excitement of wearers. The data gathered allows performers & event organizers to gauge their audience’s interest in a scientific way and enables them to tailor their event accordingly. It aims to provide analytics for live events and artists with real-time data of how the audience is feeling and responding to the entertainment.

Why We Love Lightwave: This new type of experience data can shape the event environment so attendees can connect emotionally with the entertainment and each other. This technology can be applied to all types of live events: concerts, sporting events, conferences- pretty much anywhere where audiences want to feel connected to the live experience! It’s also great for event organizers and performers to have access to data & feedback from the audience to adjust and modify the live experience to make it more enjoyable for attendees! Plus it’s super cool and futuristic design draws attendees in and will be something they will be talking about long after the event ends!

Do you think this wearable device will work for your next event? Would you give it a try?! Let us know in the comments below or on Facebook & Twitter!