Tag: video
ABCey Presents: Top 10 Event Marketing Strategies
Knowing how to market your events is essential to your success as an event planner. There is a lot to consider for event promotion, but don’t be overwhelmed! ABCey presents a list of the top 10 event marketing strategies for you to test out at your next event!
1. Experimenting With AR Content
It is no surprise that augmented reality (AR) is becoming more and more popular at events. However, this opens up a whole new world of possibilities for the type of content you can create to promote your event. Especially now that the iPhone X is going mainstream, AR will be so much easier for event marketers to use.
2. Social Media Influencers
Social media influencers are another powerful event marketing trend and finding the right one can put your event on the map. However, finding the right influencer for your event can be a challenge. Luckily, several social media tools are out there to help you, like SocialRank, Scrunch, SocialLadder, and StreetTeam.
3. Experiential Marketing
Experiential marketing can take many different forms, but at its core it’s all about immersing your guests in a memorable, live experience. Attendees crave personalized, unique experiences, so this marketing strategy is sure to be well-received!
4. Event Distribution
Event distribution allows consumers to purchase tickets the moment they find out about your event instead of having to visit your site. This marketing strategy makes ticket purchasing quick and easy and can help you find potential attendees naturally. An example of this process is the event discovery app Goldstar, which is very successful with 7 million members.
5. Invest in Short and Snappy Video Content
Video content can capture your audience’s attention quickly and is easily shared, which helps spread the world about your event. 70% of marketing professionals find that video converts better than any other medium, so it’s a marketing tool worth investing in!
6. Use Call to Actions That Demand Action
Believe it or not, call to actions such as “register now” or “click to learn more” actually work! Be sure to use them in your marketing messages. You can even get creative with how you phrase them!
7. Creating a “Why Attend” Page With Compelling Content
A “Why Attend” page is intended to explain to consumers why investing their time and money in your event is worth it. When creating this page, it’s important to envision your ideal attendee and appeal to that type of person. If done right, “Why Attend” pages are highly likely to increase event attendance!
8. Real-Time Crowd Shaping Through Smartphones and Wearables
With the capabilities of smartphones and wearable technology, it will be so much easier to adjust elements of the event’s environment based on the attendees’ behavior in real time! For example, if the attendees look cold, you can increase the temperature in the room right then in there, or if the music’s too loud, you can turn it down on the spot! Smartphones and wearables will ensure your events run smoothly!
9. Measuring ROI
ROI (return on investment) is very important for event planners to keep in mind when trying to get hired. By measuring ROI ahead of time, you’ll show your client that you can help them get the most bang for their buck. Not only that, but you’ll also be able to prove how you plan to do that! The numbers are just as important as the final product!
10. Highly Targeted Emails
Contrary to popular belief, email is a very effective channel for marketing. Event marketing through emails allows you to segment your audience based on interest, location, and engagement, which will help you build rapport by creating meaningful content. Email personalizes your message, and everybody likes to feel special!
Which event marketing strategy will you try? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
5 Interesting Ways To Use Videos For Your Next Event!
Videos may seem a bit overrated, but as technology continues to explode, there continues to be new and exciting ways to use video at events. Videos can be used for a variety of purposes in ways that you may have never known about, or tried yet. From live streaming, to projection mapping, video competitions, user generated videos, and event recap videos, ABCey Events has compiled a list of 5 interesting ways to use video for your events!
Incorporate videos into your next event with these 5 ideas!
1. Live Streaming
Live stream your event! This is a great alternative for those who couldn’t purchase tickets or just simply couldn’t make it. By allowing viewers to watch in on the fun, they’ll want to come to your event even more the following year. In addition, you’ll be able to boost attendance rates by allowing people to view your live stream. Use apps and features that are trend like Facebook Live or Periscope to live stream you event! If you want to learn more about Facebook Live, stay tuned for next Tuesday’s blog!
2. Video projection mapping
Video projection mapping has the capacity to transform any object into a screen. Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion. Events combine motion graphics, 3D animation, and an occasional bit of video that playfully highlights or manipulates a building’s usual geometry.
3. Video Competitions
Have guests form a team or form a team! Then, have them do a fun activity around the venue for a small prize. One of the participating team members can record their team’s adventure on their personal mobile phone while doing the event. Then, have the teams post their video on social media to get validated to win. This can help guests network make new friends, as well as show other people how fun your event was!
4. User Generated Video
Get your attendees to voluntarily help you do product reviews on your latest product. You can let them try it out and, as an incentive, give them a small prize or a sample of the product afterwards to further promote your brand! Make a promotional video for your product afterwards!
5. Event Recap Video
End your event off with a recap video of all of your event highlights. These highlights help to show guests the best and the most successful activities from your event. Attendees will be able to remember all of the fun that they had, and can share with co-workers, friends, and family. This video can even be used to promote future events as well, or to help build your brand!
Will you be using any of these video ideas for your next event? Comment below or on Facebook and Twitter!
#TechTuesday: 3 ways to use Intel RealSense at your next event!
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world! This Tuesday we have 3 ways to use Intel RealSense technology at your next event!
Intel is very well-known for their many unique and creative products. However, at ABCey, one line stands out the most for us: Intel RealSense. Intel RealSense includes cameras, platforms, and systems that are unbelievable and are must have tools for your events!
Moreover, these amazing products have 3D scanning, speech recognition, facial analysis, augmented and virtual reality (AR/VR), depth photo and video, and scene perception capabilities. These capabilities make Intel RealSense products cutting edge technology and make experiences more interactive and well, real! So here are 3 ways to use Intel RealSense at your next event!
1. Intel RealSense 3D Scanning
One special feature of RealSense technology is its 3D scanning capabilities. You can pretty much scan anything, and now, you have a replicated detailed 3D model on your computer. In addition, you can easily share it on social media and print it out on a 3D printer! Because this tech is perfect for showcasing and displaying anything at your events, this is an event tool you’ll definitely want to get! You’ll truly impress your attendees with one of a kind views of your 3D models. From a physical robot to yourself, almost anything can be turned into a 3D image!
Additionally, Intel’s scanning technology is creative because it incorporates gesture tech. By just moving your hands, you can spin and zoom in on these 3D images to show your attendees every angle. Let your guests experience this technology first hand and leave them amazed!
2. 3D: Scene Perception and video entertainment
For events, it’s important to know every detail about the venue, and RealSense technology gives you just that…an extremely useful layout of any site! Specifically, Intel’s Scene Perception gives you a digital representation of the scene/place you are recording, including the objects in it! As a result, you have immersive 3D images to help you plan or select the perfect venue like never before! In addition, this system lets you measure items from your scene perception, making it the perfect tool for event planners!
It can be difficult to decide how to decorate your venue when you can’t picture it. However, with RealSenses, you can experiment with different layouts and see how they look visually! For example, Capgemini used this tech to adjust furniture in the video below:
You can use this same technique for your events! First, adjust the software to show a virtual image of your venue. Then, use props (like the wooden blocks above) to represent event items (ex: sculptures, photos booths, large displays, etc). Lastly, just move these props around! There you have it! You can see on a screen what the venue would look like! And you didn’t have to lift a thing!
Another idea is to make yourself 3D! With Intel’s motion capture technology, you facial movements are replicated onto a fun 3D figure. Attendees will love getting to use this tech, and will be impressed with this top of the line entertainment!
3. Interactive Background Displays
Whether you’re hosting a virtual meeting or presenting at a conference, you want your background image to be the best fit for your event. Here is where RealSense comes in handy! Instead of spending time to edit or replace your background, you can simply replace it in real-time with any video or photo of your choosing-the perfect addition to make your next event top of the line!
Also, background replacement uses gesture technology. So simply flick your hands and the background will change! It’s that easy! Try out Intel’s RealSense at your next event!
How would you use Intel RealSense Technology? Let us know in the comments or on Facebook and on Twitter!
#TechTuesday: 5 ways to use drones for events
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world. ABCey has compiled 5 innovative ways event planners are utilizing drones!
Although they were first used for military purposes, drones are becoming extremely useful tools for the event planning industry. Drones are not only used to capture stunning aerial images, but also in previously unimaginable ways that go beyond just pictures and videos. Here are 5 great ways to use drones for your next event!
1. Aerial Event Photos and Videos
Drones are now a popular tool for event planners, because they can capture amazing aerial footage from an infinite number of angles. They are also extremely versatile and can be used at conferences, trade shows, galas, festivals, and sporting events! This tech allows for extraordinary 360 degree views of all attendees, as well as close ups of speakers and performances.
2. Choosing the Perfect Venue/Site Selection
Drones can also be used for pre-event prep to collect venue images. Photos and videos make it so easy for clients and planners to choose the perfect site for an event! From images of massive event properties to inside meeting rooms, there is almost no place a drone can’t fly!
3. Entertainment Drones to Wow Your Guests
Companies have outdone themselves by using drones as a new form of entertainment for their guests! Intel is one company that impressed their guests and set the world record by having 100 drones create a unique light show! Others, like Amsterdam Drone Entertainment, have programmed their drones to dance for crowds which has truly set a new standard for event entertainment!
4. The Best Delivery Service
Some other ways to use a drone? How about deliver food, drinks and invitations! This interactive way of distributing items to people is mostly used by restaurants to give food to their customers. But, this kind of delivery service can just as easily be adapted to fit the event industry’s needs. Using a drone to deliver items to guests is extremely innovative, interactive, and a great way to make your event stand out!
5. Extra $ From Advertising and Sponsors
Drones can also be lucrative for your business! If you are hosting an event, sponsors may offer to pay you if you use drones to promote their business. Attendees are often drawn to drone tech which is seen as a great opportunity for companies to advertise. Because drones can drop off samples/products, hold up company posters, and display a brand logo, they are becoming the newest advertising trend!
Apps are also being made and adapted to incorporate drone technology. Facebook recently announced they have updated their live video stream application, Facebook Live. This update allows users to stream videos live from a drone. Twitter‘s similar live video streaming application, Periscope, also announced this feature.
By capturing stunning footage, helping venue selection, entertaining and serving their guests, delivering items, and increasing revenue and an event’s wow factor, drones are the new must-have gadget for anyone in the event industry!
Know any other ways drones are used? Let us know in the comments below or on Facebook and on Twitter!
4 Ways to Enhance Your Event Using Social Media
Social media is one of the main tools event planners use to market events, distribute information, engage with guests and solicit feedback. Here are a few tips that will help keep your event buzzing from beginning to end!
1. Create pre-event buzz
Excitement is key to attracting attendees and establishing a good atmosphere at your event. You can create pre-event buzz by meaningfully posting on social media and creating a hashtag. Put the hashtag on presentations, handouts, goody bags and signage so people don’t forget to use it! You can also tease people with content to get people excited through contests, giveaways or a guest’s blog post.
2. Free Wifi
Wifi is key, so make sure it’s available and that the venue has the bandwidth to support your needs. Your digital marketing centers around your guests ability to post on social media. Guests not only share your event content, but their own generated content which helps promote your business.
3. Socialize your event
Live stream, live post, and enable the folks that are there! Post photos or short videos of what’s going on, or try Ustream to stream live video. You can also give away prizes for the most liked photo of the day or most favorited tweet to give people incentive.
It is also important to have a point person at the event responding to posts. They don’t have to respond to every single one, but there is a reason people post publicly and it is because they liked to be engaged with.
4. Post-event engagement
Keep the dialogue going post event, and keep using that hashtag! Ask for feedback from attendees, and post a slideshow or a fun time lapse video. Be sure to post a recap blog letting people about speakers key points, highlights of the event and more.
Were these tips helpful? Let us know by commenting below or on Twitter or Facebook!
ABCey Events: Highlight Videos FromThroughout the Years!
They say a picture is worth a thousand words, so a video must be worth millions! ABCey has gathered 6 of our favorite videos from past events that we’d love to share!
1. Brit + Co |Re:Make | October 4th-5th, 2013 | Fort Mason Festival Pavillion | Whether it’s related to making a recipe, an outfit, a craft, or an app, today’s generation is re-inventing what it means to “make.” On October 5th, Brit+Co hosted their first RE:MAKE event, the ultimate conference for the maker generation!
2. Black Jet | SF Launch Party | February 14th, 2013 | Union Square| On Valentine’s Day, ABCey had the pleasure of producing the BlackJet San Francisco Launch Party. If you’re not familiar with BlackJet, think of it as the “Uber for Private Jets.” It’s an online service and phone app that connects travelers with the reliability and convenience of a private jet with prices close to that of premium commercial carriers!
3. SpiderOak Presents: Penetralia 2013 | February 25th, 2013 | Bluxome St. Winery| We are very excited to have produced this innovative INVITE ONLY event, hosted by SpiderOak and Silent Circle; two great companies that are passionate about privacy in the Internet Age. It was an interactive event to think about, understand and discuss the evolution of privacy and technology. It ran on the 1st day of the RSA Conference that was held at the Moscone Center on February 25th-March 1st.
4. Razorfish | December 10th, 2012 | Mighty| ABCey Events helped Razorfish celebrate the holidays with a casino themed bash! Razorfish is one of the world’s largest interactive agencies, providing services to its clients in the realms of digital advertising and content creation, media buying, strategic counsel, analytics, technology and user experience.
5. Skinceuticals/L’Oreal | February 24th- March 3rd, 2012 | San Francisco & Los Angeles| ABCey Events produced and managed an 8-day PR and Media Event here in San Francisco and Los Angeles. Skincueticals/ L’Oreal hosted 10 of the top editors from major publications in China such as Elle, Marie, Claire, Vogue, Bazaar and Femina. We worked closely with the L’Oreal NYC team to coordinate air travel, hotels, transportation, meetings,private dinners, activities/tours, and helped them get into the hottest restaurants that both these cities had to offer!
6. BoxTone’s INspired Tour and Launch party for World Wide Developers Conference (WWDC) | Sunday, June 9th, 2010 | Mezzanine| This event, hosted by BoxTone in conjunction with the Apple Developers Conference showcased a mod style museum explaining the history of Apple technology, including the original working Apple 1 & 2 computers.
Which video was your favorite? Let us know in the comments below or on Facebook & Twitter!
ABCey’s Weekend Line-up: 10.11.13 – 10.13.13
According to Angela Montenegro, “the whole point of the week is the weekend.” And don’t worry, because it’s almost here! ABCey presents the Weekend Line-up, the five events we are most excited for this weekend!
1. Dew Tour |Friday October, 11th – Sunday, October 13th | 1:00 p.m. – 7:30 p.m. | Civic Center | The Dew Tour is back! Come watch some of the greatest young athletes of the day duke it out in a three day Skateboarding, BMX (biking), and FMX (motocross) contest. The event is free, and the action is endless.
2. Urban Air Market | Saturday, October 12th | 11 a.m. – 6 p.m. | Haight and Fillmore | Enjoy the last couple days of Indian Summer with over 130 indie designers and live music all day long. It’s a celebration of art, music, sustainable design, and community. We will definitely be there, so hopefully you will too!
3. Biketoberfest | Saturday, October 12th | 11 a.m. – 6 p.m. | Fair-Anselm Plaza, Fairfax | Biking and beer! Can it get much better than that? With 35 different brewers, a bike expo with 70 different exhibitors, group mountain and road bike rides, and four live bands, this event could not be
4. Transbay Fest | Saturday, October 12th| 6:30 p.m. – 11:30 p.m. | Dimenson 7 Studios | It’s a interactive expo with tech talks, in celebration of film, video, apps, games, and augmented reality. Listen to interesting lectures from some big tech gurus, and with two major performance sessions. Make sure to RSVP to secure your ticket. The event is free, but a donation from $5-$20 is suggested.
5. Italian Heritage Parade | Sunday, October 13th | 12:30 pm. | Fisherman’s Wharf to Washington Square | This is the cities oldest celebration of heritage, and the United State’s longest running Italian-American parade. It begins at 12:30 at Jefferson and Stockton in the Wharf and ends in Washington Square. Here, there will be a Ferrari car show, and activities for both kids and adults.
Got any fun weekend plans? Let us know in the comments, or on Facebook and Twitter!
Tech Tuesday: Tout!
Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming companies for their innovative ideas and ability to think outside the box!
If you really want to wow your social media followers, stop typing that status update! We’re in an age where we can share our lives in real-time, and there’s no better way to do that than with Tout.
Here’s how it works: using the Tout smartphone app, shoot a short 15-second video. After uploading your video to Tout, the app makes it super easy to share with your friends. Tout was designed to be a form of social media and to make it easy to share footage with the user’s other existing social media networks. You can tweet it, post it, use the blog widget, and more!
Everyone seems to be touting Tout! When you visit the homepage, you have your choice between subscribing to the Wall Street Journal, ESPN, or celebs like Shaq. This social media network is great for news junkies who love getting up-to-the-minute updates around the world. Of course, it’s also cool to post a video of your cat sleeping.
Have you used Tout? Tell us what you think! Send us a comment below, a Tweet, or visit out Facebook!