Tag: #top10
ABCey’s Tech Tuesday: Top 10 Event Tech Trends of 2019
It’s Tuesday! ABCey presents #TechTuesday as we highlight the best and brightest ideas in the event tech industry. For today’s #TechTuesday, we feature ten event tech trends to look for in 2019.
1) Mobile Charging Stations
Full charge ahead! Having a convenient and reliable way to charge mobile devices is one of the top amenities event attendees crave. By incorporating charging outlets into themed décor to your next event will not only satisfy their craving but also make it more trendy. goCharge is a great source to rent or buy a charging station for your next event!
2) 5G
Verizon and AT&T have both launched preliminary 5G services, but neither one is broadly available yet. With 5G, it’s fast, more responsive and able to connect a lot more devices at once. The speed and reliability of your venue’s Wi-Fi will become less important, as attendees will already have high-speed internet available to them on their devices, allowing for more opportunities.
3) Event Diagramming
Event diagramming tools are constantly improving. With the ability to lay out your event in any way you want, it allows for better planning and better control. Additionally, it helps planners and venue management save time. Forbes has used the software since 2013 to improve the efficiency of their events by visually verifying the placement of every piece as well as the viability of venues. We recommend MagicPlan or SocialTables Check in to make your planning a breeze!
4) Facial Recognition
Identifying and verifying an individual by using their faces has never been easier. With facial recognition, we can easily check in and register guests, reach new audience members and most of all, improve on site security. Apple and theme parks, like Disneyland have already take on facial recognition and have integrated into their systems with the IPhone and tickets respectively.
5) Beacons
A great companion for your event app- Beacon’s bluetooth technology send signals to other smart devices nearby using small, wireless transmitters. . One of the most useful benefits of beacon technology is that it has the capability to help attendees navigate from point A to point B. AppAtlas, powered by the mobile event app provider MeetingPlay, recently launched indoor wayfinding throughout enourmous ropms. By downloading an app, venue guests can easily navigate throughout these mega complexes with turn-by-turn directions right from their mobile or smart devices..
6) Event Applications
Event applications are a great tool for listing your event info, schedules, performer information, and more all in ONE place. Their flexibility makes them a perfect fit for almost any type of event. Pathable and Guidebook are just a few! Built with ease of use and design in mind, both event apps are great at being simple and convenient!
7) Event Automation
Event automation gives event planners the ability to create personalized experiences for all attendees. By sending out information tailored to each person to their own interests, it could also help prevent attendees from getting slammed with information overload. GEVME, Silverpop and HubSpot are some trending event automation platforms that will get you started!
8) Radio Frequency Identification (RFID)
Waiting in line for an event? Say no more! With RFID, you can set up a faster entry process and store payment, all in one with this tool. Furthermore, you can significantly cut down on your day-of staff or reallocate your staff into more engaging roles at your event venue. Xylobands, made popular by Coldplay is a great source of RFID coming into play. During the concert, it lights up during the musical acts and is a beautiful sight. Not only is it mesmerizing, but it will be a factor in getting people to come back.
9) Artificial Intelligence (Chatbots)
If you had questions about an event, don’t fear! With chatbots, you are able to get your question answered in a few seconds, relieving overwhelmed staff. In addition, chatbots are virtual meaning they could be on different social media platforms anytime and anywhere. There are numerous chatbots all over the internet including Spotify, Uber, Nike and more!
10) Augmented Reality
In simple words, augmented reality is a combination of our real and computer-generated worlds in the form of live video imagery. With this technology, events planners can utilize the capabilities of computer-generated display text, sound and effects to enhance attendees’ real world experience. Attendees can experience AR through headsets or through displays on mobile devices. When Apple announced the ar feature at Apple’s annual conference, Worldwide Developers Conference, it changed everything for years to come!
Have you tried any of these event tech trends? Which one is your favorite? Let us know what you think in the comments below or on Facebook and Twitter!
If you’re interested in learning more about events we’ve done for otherSan Francisco startups or other fortune 500 companies, click here.
ABCey Presents: Top 10 Event Marketing Strategies
Knowing how to market your events is essential to your success as an event planner. There is a lot to consider for event promotion, but don’t be overwhelmed! ABCey presents a list of the top 10 event marketing strategies for you to test out at your next event!
1. Experimenting With AR Content
It is no surprise that augmented reality (AR) is becoming more and more popular at events. However, this opens up a whole new world of possibilities for the type of content you can create to promote your event. Especially now that the iPhone X is going mainstream, AR will be so much easier for event marketers to use.
2. Social Media Influencers
Social media influencers are another powerful event marketing trend and finding the right one can put your event on the map. However, finding the right influencer for your event can be a challenge. Luckily, several social media tools are out there to help you, like SocialRank, Scrunch, SocialLadder, and StreetTeam.
3. Experiential Marketing
Experiential marketing can take many different forms, but at its core it’s all about immersing your guests in a memorable, live experience. Attendees crave personalized, unique experiences, so this marketing strategy is sure to be well-received!
4. Event Distribution
Event distribution allows consumers to purchase tickets the moment they find out about your event instead of having to visit your site. This marketing strategy makes ticket purchasing quick and easy and can help you find potential attendees naturally. An example of this process is the event discovery app Goldstar, which is very successful with 7 million members.
5. Invest in Short and Snappy Video Content
Video content can capture your audience’s attention quickly and is easily shared, which helps spread the world about your event. 70% of marketing professionals find that video converts better than any other medium, so it’s a marketing tool worth investing in!
6. Use Call to Actions That Demand Action
Believe it or not, call to actions such as “register now” or “click to learn more” actually work! Be sure to use them in your marketing messages. You can even get creative with how you phrase them!
7. Creating a “Why Attend” Page With Compelling Content
A “Why Attend” page is intended to explain to consumers why investing their time and money in your event is worth it. When creating this page, it’s important to envision your ideal attendee and appeal to that type of person. If done right, “Why Attend” pages are highly likely to increase event attendance!
8. Real-Time Crowd Shaping Through Smartphones and Wearables
With the capabilities of smartphones and wearable technology, it will be so much easier to adjust elements of the event’s environment based on the attendees’ behavior in real time! For example, if the attendees look cold, you can increase the temperature in the room right then in there, or if the music’s too loud, you can turn it down on the spot! Smartphones and wearables will ensure your events run smoothly!
9. Measuring ROI
ROI (return on investment) is very important for event planners to keep in mind when trying to get hired. By measuring ROI ahead of time, you’ll show your client that you can help them get the most bang for their buck. Not only that, but you’ll also be able to prove how you plan to do that! The numbers are just as important as the final product!
10. Highly Targeted Emails
Contrary to popular belief, email is a very effective channel for marketing. Event marketing through emails allows you to segment your audience based on interest, location, and engagement, which will help you build rapport by creating meaningful content. Email personalizes your message, and everybody likes to feel special!
Which event marketing strategy will you try? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!