Startup Monday is ABCey’s weekly post that showcases some of the best and most innovative startups based in the San Francisco Bay Area! These are often companies that we have our eye on or have worked with in the past. Today, we’d like to highlight the sustainable fashion company, Rothy’s!
What is it?
You’ve likely seen them plastered across your social media accounts, if not on someone’s feet in San Francisco! Rothy’s is a US fashion startup that manufactures women’s shoes that are machine washable and made out of 100% recycled plastic materials. This makes Rothy’s shoes breathable, moisture-free, and allows them to maintain their shape. Founders Roth Martin and Stephen Hawthornthwaite felt that there was a need in the fashion industry for sustainable shoe wear that was not only fashionable, but also comfortable.
Why We Love It
In addition to their aesthetics, the shoes are highly eco-friendly, and they are created for women on-the-go. As a company comprised of many women and a female CEO, ABCey loves this concept! They claim to be comfy like sneakers- oh, and also? They are really CUTE! We also love that they produce sustainable shoes! With these flats, you can be comfortable, stylish, and help the environment all in one purchase! As of Earth Day, they had already officially repurposed over 10 million bottles!
How it Works?
Visit Rothy’s website, browse through their shoe selection, pick your favorite style and size, and they’ll ship it to you like any other online store! Wear them whenever, wherever. If they get dirty, don’t fret! They’re machine washable so you can clean them with ease. If you get bored of the pair you have, Rothy’s has a system in place where you can wash your pair and send them to Rothy’s recycling facility so they can be reused, and you can buy a new pair that you like!
Now that’s sustainable fashion at its finest!
ABCey is excited to announce that we’ll be co-producing Creating Equilibrium, an exclusive, invite only three-day innovation forum! The goal? Foster radical new approaches to solving critical environmental issues! The event will include a forum with tons of inspirational leaders, concerts, and an immersive festival to bring awareness and help unearth real-world solutions!
Creating Equilibrium’s innovation forum is the ultimate way to stay informed and get involved in making a positive difference in the environment! 🌎♻️
Creating Equilibrium: The Visions Conference
Be a part of this revolutionary Visions Conference! This solution-focused conference will allow you to ask questions and learn from industry experts. You will also have the opportunity share your own ideas about how to increase sustainability and solve serious environmental problems! On Sunday, there will be a surprise “Hot Tub Time Machine” pool party w/ a very special celebrity guest among other fun surprises and water trivia.
Creating Equilibrium is an incubator for new and progressive ideas regarding the environment! If you’re a part of a start up company with a concern for the environment, this is the perfect event for you! Apply now and be a part of this extraordinary experience!
The Village Green Festival
Enjoy fun entertainment and food as well as the beautiful scenery of Lake Tahoe during the Village Green Festival! Thisinnovative event is one that you don’t want to miss!
The All Day Concert
Creating Equilibrium’s concert will be featuring top performers like Dispatch, Allen Stone and so many others including their “secret stash.” You can have fun and feel good about doing it too! 🎤🎶🎵
Lake Tahoe is an incredible destination that is the perfect location to host this event! The natural beauty of the landscape with the crystal clear lake and the backdrop of enormous snowcapped mountains will make just about anyone want to save the environment! 🌞🌲🏔🏖
Don’t miss out on this incredible opportunity to play your role in solving crucial environmental issues! Apply to get your Tickets now!
ABCey Events knows how important sustainability practices are- so here, green is the new black! We’re sharing our top 5 favorite sustainability tips for you to try at your next event!
1) Go Mobile
It’s time to ditch those age old paper programs at your next event and go mobile instead! Create an app for your event that will still provide all the same helpful info about your event, but is environmentally friendly. You’re now sustainable AND showing people how tech savvy you are! There are tons of websites to help create your own app, but our favorite is AppMachine!
2) Eliminate Waste
Forgo the paper plates and plastic utensils at your next event and try using chic reusable plates and silverware instead. Not only will you reduce the amount of waste produced, but it will also amp up the level of quality of your event! Not ready to bite the bullet yet in purchasing reusable china? Try out these eco friendly wooden options instead!
3) Be Selective
It is important to remember that where you choose to host your event matters! Try to choose locations that are LEED certified with sustainability initiatives already in place. One of our favorite green venues in SF is The Hall, which provides all locally produced food and beverages!
4) Consider The Timing Of Your Event
If possible, hold your event during the day to save on energy required by artificial lighting. If it’s unavoidable, try using LED lighting instead- using LED lights can help reduce your carbon foot print up to 70%! Just because it’s energy efficient lighting, doesn’t mean it has to be boring. You can have almost all the same lighting effects using LED as you would with normal lighting, so there is no reason not to make the switch!
5) Sustainability in Spirits
As if you needed another reason to love happy hour… what if all your favorite drinks were now locally grown, organic, and made with seasonable products? Now they can be! By making a few simple changes, your happy hour just became a whole lot more sustainable. Add a whole new element to cocktail hour at your next event, and show your attendees how easy it is to go green!
Time flies when you’re having fun! Make the most of this festive season by getting out this weekend and attending some of the many exciting events that this city has to offer. ABCey’s Weekend lineup is back again with even more fun bay area events to spice up your weekend!
1. Friday Nights at the de Young
Friday, November 13th, 2015 | 5PM – 8:45PM | de Young Museum | FREE
Tap into your artistic side with fun Friday events at the de Young! This isn’t your regular museum visit. There is live music, hands on craft making, performances, tours, and even film screenings. This week there is a hypnosis tour in the sculpture garden that lets us get in touch with our inner selves. Sounds enlightening, right?
Friday, November 13th, 2015 | 8pm | Bill Graham Civic Auditorium, SF | $65
For those Friday nights where you want to get off work and dance the night away, there is a DJ to the rescue. Hardwell, the world renowned electronic/dance DJ is coming to the Bay this Friday to create an amazing live experience you will remember all the way until next Monday. Tickets can be purchased here.
3. Green Festival
All Weekend, November 13th-15th, 2015 | All Day| Cow Palace, SF | $15
Go green this Saturday with the 2015 Green Festival! The focus is on health and wellness with this event, featuring live speakers discussing healthy and sustainable habits and many other green focused activities. You can also shop with over 250 eco friendly vendors and learn how to put those greens to good use with demo cooking classes. See the event guide here.
4. Holiday Boutique
Saturday, November 14th, 2015 | 10AM-5PM | Los Altos, CA | $FREE
Get your Christmas shopping started early with a holiday boutique filled with tons of unique hand crafted items made by local artists and vendors. There is jewelry, gourmet food, holiday decor and much more great gift ideas! The best part about this is that the proceeds go to Children Advocates of Silicon Valley which supports foster children. Talk about shopping for a cause!
5. Chocolate Salon
Sunday, November 15th, 2015 | 10AM-5PM | Fort Mason: The Generals Residence, SF | $25
Few things are sweeter than Sundays and chocolate, which is why pairing the two is a genius idea! Join the tasting party this Sunday at the Fall Chocolate Salon hosted in Fort Mason at a quaint old Victorian. There are over 30 chocolatiers and masters of culinary art there to educate and more importantly provide samples of their exquisite luxury chocolates! Get tickets here.
Whether it’s a wedding, conference, or private party, going green can create a unique atmosphere as well as highlight the importance of sustainability. Finding the balance between addressing your client’s environmental and economic concerns and producing a well-organized event can be challenging. Here at ABCey Events, we have come up with 5 green tips to keep in mind when planning your next event.
1. Begin with “Green Objectives” Planning a green event doesn’t mean you have to sacrifice everything. Start by outlining your goals and objectives for the event. In what areas do you or the client want to encompass green initiatives? What areas might benefit from change the most? Share it with your suppliers, attendees, sponsors, as well as the speakers.
2. Go Local! Reduce distance traveled and choose a venue that’s as close to as many attendees as possible. In addition, using local catering services and local suppliers will contribute to making your event sustainable and support the local economy. In San Francisco, there are tons of great services that support green initiatives and sustainability. Do your research!
3. Save Energy and Recycle Two of the biggest concerns when it comes to large events are the amount of energy used and waste produced. Coordinating with the venue to limit the use of lights and air conditioning when the rooms are not in use can be a simple but effective request. Also providing recycling bins around your event for participants to drop programs or papers in is an easy way to get everyone involved!
4. Use Paperless Technology Use media and electronic technology to cut down on the paper use. Create an event website and offer online registration if necessary. Advertising the event through email, web, and social media will help reduce your event’s carbon footprint.
5. Get Creative! We love when events have something unique and different to offer attendees. Search around the local area for a cool “green” giveaway package to make your attendees remember your event and appreciate your sustainable efforts.
These tips are just a few ways to set your event apart from the rest while staying green! Do you have any other helpful green ideas to incorporate into your next event? Let us know in the comments below or on Facebook & Twitter