Tag: story
ABCey Presents: Best Photo Tips for Event Photography
Capturing the raw, spontaneous moments of events is something all photographers aim to do. There are a lot of little things that can make diving into special event photography much easier or much harder on yourself. Below are a few event photography ideas of how to prepare and execute your photo skills at your next event!
Take Pre-Event Shots
The event planner is responsible for all the little details at each event. Therefore, they will love that you captured shots of the room prior to the guests arrival. Not only will it be something they can use to sell their services in the future, it will also allow them to catalog the set-up in case they have a very similar type of event in the space again. Photo from ABCey’s Loreal & Skinceuticals PR & Media event in February 2010.
Capture The Event’s Story
Every event has it’s own story. Try to capture the entire story of the event & show the full scale. Take pictures prior and snap shots as people arrive. During the main event, set your camera to burst mode and shoot as many shots as you can. Bring a large amount of memory cards, as space should not dictate how many shots you should take. Candid audience or crowd shots are nice here and there, but a good rule of thumb is that once plates go down and people are eating, keep the camera pointed away from the tables and onto the stage. Photo from ABCey’s BlackJet SF event in Union Square in February 2013.
Edit Hard & Deliver Quickly
Once you edit your photos down to the best images, bring your files into your editing software and crank out the images. Make sure your images looks crispy and clean. Get your photos to your client as soon as possible after the event. They will appreciate the efficiency and attention to their event! Photo from ABCey’s Brit + Co Remake Event Day 1.
Snap Guests Looking Engaged & Enjoying Themselves
It can take some patience, but make sure you get images that indicate everyone was having a good time. Make sure guests, especially high-level executives aren’t caught in goofy or unflattering expressions! Photo from ABCey’s Blumberg Capital event.
Capture a Full Room
You want to make sure that the event looks well-attended with lots of people. Focus in on larger clumps of people to provide shots that indicate the event was crowded! Photo from ABCey’s UpStart 10x event in May 2017.
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What photo tips to you use for events? Let us know in the comments below, or on our Facebook & Twitter pages!
Sources: Digital Photography School, MostlyLisa, ABCey’s Event Photos
How to Use Instagram Stories for Events
In this day and age, Social media is arguably the most useful tool for event planners! Recently, Instagram has come out with a new feature, Instagram Stories, that rivals Snapchat Stories. At ABCey, we want to keep you updated with all of the newest social marketing developments and how they effect the event world. So, here are our tips so you can use Instagram Stories for your next event!
How similar are Snapchat Stories and Instagram Stories?
If you recently updated your Instagram, you’ve probably noticed little circles above your regular feed. This new feature is Instagram Stories which is their version of Snapchat Stories. Like Snapchat, Instagram Stories can be edited with text and emojis and only last for 24 hours. In addition, you can see which of your followers (similar to Snapchat friends) have seen your stories. Although they may seem the same, there are some important differences that all eventprofs should know!
How are they different for events?
1. Social Media Marketing
One huge thing that sets Instagram Stories apart from Snapchat Stories are their audiences. On Snapchat, you have to be friends with someone to watch their stories. However on Instagram, it’s a whole different story! With a private account, all your followers can view your story. But if you have a public account, anyone can see it. This means your company and upcoming events can get tons of exposure from social media marketing!
2. Privacy Feature
In addition, only Instagram Stories have a privacy feature. This feature lets you block anyone from seeing your story. Take advantage of this for your events, and keep the event a secret from certain followers! Also, you can reward your followers by making your account private for a certain period. During that time, you can post special coupons or inside info on your story and only your loyal followers can see these prizes!
3. Permanent Posting From Your Story
Although Snapchat and Instagram Stories are alike, Instagram has some extra bonus features! Now you can easily take videos or images of an event from your story and post them permanently on your Instagram. This keeps the memory of an event alive, even when the event is over!
4. Audience Interaction
Instead of a chronological order like Snapchat, Instagram Stories are sorted by who you interact with the most. Now you can see who your best followers are and reward them with prizes! Also, it’s super important to engage with your guests! Encourage them to post event images and ask questions on their Instagram story. After, give your guests a unique event experience by answering their questions and giving them a shout out on your story or by directly messaging them!
5. Use Snapchat How To’s
Because this feature is similar to Snapchat Stories, you can use these Snapchat event tips for your Instagram! Instagram Stories give you great features of Snapchat and more of their of their own. You can post everything from behind-the-scenes footage of the event production process to shout outs from important speakers and sponsored advertisements during your events!
Do you plan to use Instagram Stories for your events? Let us know in the comments below or on Facebook and Twitter!