ABCey’s Startup Monday: Calm

Startup Monday is ABCey’s weekly post that showcases some of the most innovative San Francisco startups! These are often selected from a list of companies that we LOVE or have worked with in the past. This week, we are putting the spotlight on Calm! As an event planner, we are ALWAYS on our toes. Calm helps us wind down after our big events!

What is Calm?

Founded in 2012 with the aim to improve the world’s mental health, Calm provides a range of apps aimed at simply and effectively helping individuals to relax and soothe their minds. It produces meditation products, including guided medications and their own bedtime stories- Sleeptime Stories!

How Does It Work?

Their primary product is the meditation app, available on iPhone and Android devices. Within the app, there are customizable settings, minfulness reminders and much more. It introduces the basics of mindfulness meditation though different kinds of guides that you unlock once you have completed a session. Also, the app features both meditation tools and sleep aids.

Why We Love It

We love this app as meditating has never been easier. Choosing your top goals you want to accomplish via meditation can be done in one simple click. Calm is the perfect mindfulness app for beginners, but also includes hundreds of programs for intermediate and advanced users. This makes it perfect for all levels!

Have you tried Calm? Let us know what you think in the comments below or on Facebook and Twitter!

If you’re interested in learning more about events we’ve done for other San Francisco startups or other Fortune 500 companies, click here.


ABCey Presents: 10 High Tech Photobooth Trends of 2018

Besides your swag bags, photos taken at your event are the best memorabilia any guest could have. Photobooths are a great way to get your attendees involved and can be the perfect social media marketing strategy too! From artful product design to social enablement, these photobooth experiences are designed to seamlessly complement your brand and maximize visibility and engagement. ABCey has compiled a list of 10 high tech photobooth trends of 2018 that you can try at your next event!

 

1. 360 Degree Photobooth

360 Degree Photo Booth
Picture from Pixperience

With a rig set up around, your guests can take a picture where you can view it from all angles! This creates an amazing photo-op for groups or singles, and creates an interactive component with the photo. Pixperience has some great 360 photobooths for your events!

 

2. Projector Booths

Projector Booth
Photo from Mega Booth

Instead of having to single still backdrops, spruce it up a little with a projector booth! You can switch up the backdrops for every photo and can also personalize it for every person! Ask if your guests want to upload one of their videos for a background or if they want to choose one from the set! Either way, guests are able to interact with whatever background they choose to create the perfect photo!

 

3. GIF Booths

Animated GIFs (pronounced “JIF,” like the peanut butter brand) have completely permeated, and in some cases, taken over social media! Let your guests create record a short and fun, animated photo to let them remember what a great time they had at your event. We even had our very own from Bosco at the Sephora VIB Rouge SF Flagship Launch, and our guests had a blast using it!

 

4. Light Painting Photobooth

Photo by SnapFiesta

Painting with lights. It’s an unforgettable photo op! You can use these lasers to write words or draw shapes in midair and the photo captures it all! It creates an amazing effect and allows you to get a little creative too! What will your light say?

 

5. Hashtag Photobooth

#Hashtags #Are #Everywhere! Who can resist them too? They are a fun way to help others find pictures similar to the one you posted. With this booth, you take a photo with the event hashtag and the hashtag printer will print a copy of the photo with the hashtag to put up on the mosaic wall! It’s a great way to personalize every photo with unique hashtags from your attendees!

 

6. Flipbook

A picture is worth a thousand words. This flipbook is a way to tell a whole story through a stack of photos. By printing frame by frame, these photos look as if the guests are moving, allowing you tell a story or show some dance moves, too! Giggle and Riot have super cool flipbook photobooths for your stop motion stories!

 

7. iPad Booths

iPad Photo Booth

These little iPad booths are nothing new, but have really started to gain popularity lately! People are realizing how fun and convenient these photobooths are! You are able to take the photo and send it to yourself, without any hassle or wait. It also doesn’t need to be manned all night long, so you can focus on the other aspects of your event!

8. Mirror Booth

Mirror Photo Booth
Photo from Unique Events

Don’t you wish that you can see yourself while you take your photos so you know you look good? Here’s the answer to all your prayers, the mirror photobooth! With this, you can see your own poses in the mirror while it takes your photo! Say goodbye to awkward poses and stray hairs you missed when you checked yourself out!

9. Video Photobooth

Video from Bosco

These photobooths are amazing because you can make a short little clip, featuring you! It’s the perfect way to show off some of your dance moves or let a little of your silly side out. And, you can send them directly to yourself!

 

10. Ball Pit Photobooth

Ball Pit Photobooth
Photo from SnapFiesta

Who doesn’t love a good ball pit? Let your guests relive their childhood memories by diving into a pit of balls to take the perfect photo! It’s the optimal time to let your inner child out and capture these moments of joy!

 

What’s your favorite high tech photobooth? Are there any we missed? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!

 


How to Use Instagram Stories for Events

In this day and age, Social media is arguably the most useful tool for event planners! Recently, Instagram has come out with a new feature, Instagram Stories, that rivals Snapchat Stories. At ABCey, we want to keep you updated with all of the newest social marketing developments and how they effect the event world. So, here are our tips so you can use Instagram Stories for your next event!


 

https://vimeo.com/177180549

 

snapchat vs instagram

 

How similar are Snapchat Stories and Instagram Stories?

If you recently updated your Instagram, you’ve probably noticed little circles above your regular feed. This new feature is Instagram Stories which is their version of Snapchat Stories. Like Snapchat, Instagram Stories can be edited with text and emojis and only last for 24 hours. In addition, you can see which of your followers (similar to Snapchat friends) have seen your stories. Although they may seem the same, there are some important differences that all eventprofs should know!


Instagram Stories on newsfeed


How are they different for events?

1. Social Media Marketing

One huge thing that sets Instagram Stories apart from Snapchat Stories are their audiences. On Snapchat, you have to be friends with someone to watch their stories. However on Instagram, it’s a whole different story! With a private account, all your followers can view your story. But if you have a public account, anyone can see it. This means your company and upcoming events can get tons of exposure from social media marketing!

Instagram Stories Featured

2. Privacy Feature

In addition, only Instagram Stories have a privacy feature. This feature lets you block anyone from seeing your story. Take advantage of this for your events, and keep the event a secret from certain followers! Also, you can reward your followers by making your account private for a certain period. During that time, you can post special coupons or inside info on your story and only your loyal followers can see these prizes!

Instagram Stories Block

3. Permanent Posting From Your Story

Although Snapchat and Instagram Stories are alike, Instagram has some extra bonus features! Now you can easily take videos or images of an event from your story and post them permanently on your Instagram. This keeps the memory of an event alive, even when the event is over!

instagram story on iphone

4. Audience Interaction

Instead of a chronological order like Snapchat, Instagram Stories are sorted by who you interact with the most. Now you can see who your best followers are and reward them with prizes! Also, it’s super important to engage with your guests! Encourage them to post event images and ask questions on their Instagram story. After, give your guests a unique event experience by answering their questions and giving them a shout out on your story or by directly messaging them!

Instagram Stories Feature 2

5. Use Snapchat How To’s

Because this feature is similar to Snapchat Stories, you can use these Snapchat event tips for your Instagram! Instagram Stories give you great features of Snapchat and more of their of their own. You can post everything from behind-the-scenes footage of the event production process to shout outs from important speakers and sponsored advertisements during your events!


Do you plan to use Instagram Stories for your events? Let us know in the comments below or on Facebook and  Twitter!