Tag: sponsor
Startup Monday: DoubleDutch-Live Engagement Marketing Platform
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on, or have worked with in the past & would like to share with friends and followers of ABCey Events! In today’s Startup Monday, we highlight a live engagement platform and mobile app: DoubleDutch!
As event professionals, we always try to create better experiences for our event attendees. It’s also important we have right tools for the event to run smoothly. Afterward, we really want to learn from the event, so that our next one is even better! So, how do we manage all this information? With DoubleDutch, you’re able to do all those things and more!
DoubleDutch Live Engagement Platform:
This company’s main product is their live engagement platform, which helps everyone from sponsors, attendees, planners, exhibitors, and marketers! Under this platform, there are 5 different sections: Studio, Event App, Lead Manager, Performance Manager, and Exhibitor Portal. All of these applications help to improve the event process and the overall success of the event!
Studio
First, customize your app and plan your event with DoubleDutch’s Studio! After you create the perfect app that matches your brand, use Studio to send out event invites to promote your app and event. In addition, manage your event content including: agendas, interactive maps, event information, user profiles, and more. And thats not all! You can help your sponsors advertise their posts, achievements, and activity to your guests!
Event App
Having an app for your event will be sure to impress attendees, but it’s also great for event professionals and will make your guests’ event experience so much easier! For event producers, the DoubleDutch Event app lets you give out attendee lists, surveys, polls, Q&A’s, direct messages as well as set up gaming aspects and forums. Also, attendees can create their agendas, and see profiles of sponsors, exhibitors, and speakers!
Performance Manager
Learn what worked and what didn’t with their Performance Manager! During the event, you can easily see how the event is going, what your guests like the most, poll/survey results, and more. Now you have tons of info that tells you how your event went and valuable insight for the next ones!
Exhibitor Portal
Your event exhibitors and sponsors will love Double Dutch too! Because the Exhibitor Portal lets exhibitors contact and understand their attendees, they are set to have a better booth and business! From customizing exhibitor’s app profiles and scheduling meetings to managing staff and giving offers to guests, there is nothing this app doesn’t do!
Lead Management
Finally, their platform has a Lead Management application to help you market your event! It looks at attendees’ actions, interests, and engagement, so that you can make informed decisions. Also, your attendees will love when DoubleDutch gives them recommendations on connections/sessions based on their activity at an event! Try their demo and see how DoubleDutch can improve your events!
Integration and Security
Are you currently using a different registration system? DoubleDutch has the answer! In addition to their platform, this company has added integration features that allow you to combine schedules, profiles, etc. from more than 100 other registration systems! They make it that easy!
You can also integrate with Salesforce and Marketo to have the best marketing campaigns and CRM services! Now you can use their platform with the info and work you already have. There are also security measures that make sure your data and event is safe!
Are you planning to use DoubleDutch? Let us know in the comments below or on Facebook and Twitter!
10 Ways to Use Snapchat For Events
Here at ABCey, we like to keep up with all the latest tech trends. As Snapchat has arguably become the most popular social network among teens and millennials, we’ve caught on to the idea that it can be used for event marketing, to enhance guest experience, provide event messaging, and even promote your speakers or sponsors. Here are 10 ways to use Snapchat for your next event using geofilters, ads, lenses and more!
*A snapchat account is needed in order to post stories, chat, and send snapchats directly to users; we suggest your company uses an account at least for the duration of the event.
1. Pre-event Hype
From the very start, you can build up suspense by event marketing with Snapchat! Send invites to guests via snapchat to create important interaction with guests. Long before the event, keep your guests informed and excited by sending them snaps and posting about your event through the transformation of the venue, decor, or anything else that goes into the event prep!
2. BTS (Behind The Scenes)
Market your event by showing behind the scenes snaps on the event prep. From snapchats of swag bag prep, setting up guest registration, or watching the AV team set up an awesome projection mapping display, guests will be excited long before their arrival.
3. Speakers/Sponsors/Performers/VIP’s
Are you bringing in speakers, sponsors, or VIP’s? Follow in the footsteps of other event producers and let them take over your Snapchat to talk about the event and post snaps!
4. Live Updates
Engage with and update your guests! Utilize Snapchat by sending snaps and posting throughout the event when there’s a speaker or performer. You can even use it to post info on the event/time changes, etc. With this app you can bring event engagement to the next level!
5. Thank you’s
After the event, engage with attendees to solidify relationships built and keep the success of the event in their minds. Use Snapchat for post-event engagement with your guests by sending snaps to them personally, messaging them, and posting on your event, and of course thanking them for attending!
6. Coupons, discount, or gift
One brilliant yogurt company let users send a snap of them with their product at their locations to the company’s snapchat account, so that they could receive a reply snap with a coupon. You can do the same thing for an event, possibly for a product launch. Just give users a discount on the event admission or a cool gift for buying the product!
7. Prizes for promoting
You can also give out prizes to people who use their Geofilter, and post the snap on Facebook or Instagram with the event or business hashtag. This can help promote your event through your attendees!
8. Ads: Lenses & Discover
Use lenses relating to your business or event to help with event promo’s by reaching tons of users. Snapchat’s Discover feature also has channels (ex: ESPN, Cosmopolitan, BuzzFeed) that create new content daily. Get your ad featured on a popular channel to help spread your content!
9. Snapchat Live Story
Snapchat’s feature called Live Story is great for major sporting events or music festivals. This allows users in the vicinity to post to this story, and every snapchat user worldwide can view their snaps. If you are hosting a large enough event that gets OK-ed from Snapchat, Live Story can be an incredible tool. Over 100 million people use snapchat daily, so imagine what getting a live story can do!
10) On-Demand Geofilter
The On-Demand Geofilter feature allows anyone to make a filter that users who are at a certain place can use, during a specific time range. Whether it’s for the Oscars or for a birthday party, anyone can buy one, and they’re cheap! Event promotion is enhanced as guests use the filter and post their story or send snaps.
Do you use Snapchat for your events? Let us know in the comments below or on Facebook and Twitter.
#TechTuesday: 5 ways to use drones for events
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world. ABCey has compiled 5 innovative ways event planners are utilizing drones!
Although they were first used for military purposes, drones are becoming extremely useful tools for the event planning industry. Drones are not only used to capture stunning aerial images, but also in previously unimaginable ways that go beyond just pictures and videos. Here are 5 great ways to use drones for your next event!
1. Aerial Event Photos and Videos
Drones are now a popular tool for event planners, because they can capture amazing aerial footage from an infinite number of angles. They are also extremely versatile and can be used at conferences, trade shows, galas, festivals, and sporting events! This tech allows for extraordinary 360 degree views of all attendees, as well as close ups of speakers and performances.
2. Choosing the Perfect Venue/Site Selection
Drones can also be used for pre-event prep to collect venue images. Photos and videos make it so easy for clients and planners to choose the perfect site for an event! From images of massive event properties to inside meeting rooms, there is almost no place a drone can’t fly!
3. Entertainment Drones to Wow Your Guests
Companies have outdone themselves by using drones as a new form of entertainment for their guests! Intel is one company that impressed their guests and set the world record by having 100 drones create a unique light show! Others, like Amsterdam Drone Entertainment, have programmed their drones to dance for crowds which has truly set a new standard for event entertainment!
4. The Best Delivery Service
Some other ways to use a drone? How about deliver food, drinks and invitations! This interactive way of distributing items to people is mostly used by restaurants to give food to their customers. But, this kind of delivery service can just as easily be adapted to fit the event industry’s needs. Using a drone to deliver items to guests is extremely innovative, interactive, and a great way to make your event stand out!
5. Extra $ From Advertising and Sponsors
Drones can also be lucrative for your business! If you are hosting an event, sponsors may offer to pay you if you use drones to promote their business. Attendees are often drawn to drone tech which is seen as a great opportunity for companies to advertise. Because drones can drop off samples/products, hold up company posters, and display a brand logo, they are becoming the newest advertising trend!
Apps are also being made and adapted to incorporate drone technology. Facebook recently announced they have updated their live video stream application, Facebook Live. This update allows users to stream videos live from a drone. Twitter‘s similar live video streaming application, Periscope, also announced this feature.
By capturing stunning footage, helping venue selection, entertaining and serving their guests, delivering items, and increasing revenue and an event’s wow factor, drones are the new must-have gadget for anyone in the event industry!
Know any other ways drones are used? Let us know in the comments below or on Facebook and on Twitter!
Announcing: Brit.co RE:MAKE Event!
We are SO excited to finally announce our collaboration with Brit.co to produce the RE:MAKE Event! Put this on your calendars now because you will not want to miss this!!
This two-day event will be held at the fabulous and iconic Fort Mason Festival Pavilion. Day 1 is set up as a conference with tons of innovative speakers, like Randi Zuckerberg and 3D printing master Christ Anderson, to spark a discussion about technology’s effect on the creative world. Day 1 will cover many of the themes Brit.co’s website explores, such as DIY, fashion, tech, and lifestyle. The first day is invitation-only; to request your invite, click here.
You’ll definitely want to snag a pass for Day 2 if you’re a lover of all things creative and fun! RE:MAKE opens up for a public, free convention with over 100 artisans and makers stations ranging from jewelry design to 3D printers. You can easily spend the entire weekend feeding your creative side surrounded by one-of-a-kind crafters and industry leaders!
Are you as excited for this event as we are?? Share your good vibes with us in a comment and on Facebook & Twitter!