Tag: socialmedia
ABCey’s Tech Tuesday: 5 Best Social Media Management Tools
As event planners, we leverage social media as a powerful tool to grow businesses, whether it involves showcasing that we’re on top of all of the latest trends, or promoting and marketing our events to a targeted audience. Thus, today’s #TechTuesday features 5 of the best social media management tools to help you stay organized and efficient from a single interface!
1. Buffer
Buffer is a classic social media management tool aimed at primarily scheduling posts and tracking the performance of your content. With this app, free users can connect up to 3 social accounts, including Facebook, Instagram, Twitter, and so on.
2. Hootsuite
HootSuite is another popular social media management app. Compared to Buffer, HootSuite supports more services such as WordPress Blogs and YouTube Channels. Besides content scheduling, HootSuite also allows you to review timeline and manage replies, all in one tool.
3. PostPlanner
In addition to scheduling, PostPlanner is the best tool for curating content on your social media accounts. PostPlanner helps you to identify best-performing content that will resonate with your audience, so you’ll never run out of idea! And most importantly, PostPlanner is pretty affordable compared to other alternatives.
4. Sprout Social
Sprout Social is an efficient social media marketing tool for business of all sizes. You can collaborate on items with multiple people in real-time as well as assigning tasks to your teammates. Moreover, Sprout Social has a unique feature called Smart Inbox, so you can review messages from different social accounts in one single spot.
5. eClincher
eClincher is the ultimate social media productivity system. It allows you to manage multiple social media accounts, pages, and groups with just one intuitive platform. This app also has built-in visual marketing tools, so you can edit your posts with Canva, emoji, etc. Lastly, users also have access to unlimited analytics reports for both social media and websites.
Organizing all your social accounts can be extremely stressful and overwhelming, and these tools can simplify every aspect of managing your social media. Have you heard of any of these apps? Which of these social media management tools do you use? Let us know in the comments below or on Facebook and Twitter!
ABCey Presents: 10 Best Events of 2019
Whether you want to meet new people or simply want to have fun and get inspired, attending a conference is a great way to network and learn! Today, ABCey has curated a list of upcoming conferences, big and small in a variety of industries.
1. The GirlBoss Rally 2019
Dates: June 29-30, 2019
Location: Los Angeles, CA
The GirlBoss Rally is one of the most unconventional conferences out there for young businesswomen, creatives, and entrepreneurs. It’s a two-day event filled with business workshops, career advice, inspiring speeches, and more! This year Sophia Amoruso, Paris Hilton, Michelle Phan along with other reputable women, will be sharing their insights as businesswomen and innovators.
2. The Self Care Summit
Date: July 20th, 2019
Location: Los Angeles, CA
The self-care summit by Create and Cultivate will be a vibrant one-day event exploring the topic of self-care, dedicated to educating how modern working women should take care of themselves. It will be a day full of panels, keynotes, pop-ups, meditation sessions, and so much more!
3. VidCon 2019
Dates: July 10-13th, 2019
Location: Anaheim, CA
VidCon is unarguably the world’s biggest annual digital video conference. It has become the most popular gathering of social media creators, fans, and brands that are passionate about content creating and video marketing. Additionally, there will be live performances, panels, fan and creator meet & greets, etc.
4. Like Minds Camp
Dates: September 20-22, 2019
Location: New York
Unlike other traditional conferences, Like Minds Camp is a unique experience. Guests join in on a weekend long, art- driven community building by camping out. With the theme of time this year, it will definitely be a weekend gateway that you do not want to waste any second of.
5. In Good Company
Dates: October 25th, 2019
Location: San Francisco, CA
In Good Company is a conference dedicated to helping women to balance from being entrepreneurs and mothers. From this event, attendees are able to meet other female creatives; exchange ideas and gain inspiration for how they should approach their lives and careers. What’s interesting is that you can even bring your own baby to this conference.
6. TechCrunch Disrupt
Dates: October 2-4, 2019
Location: San Francisco, CA
This large conference allows startups to sign up and present their business ideas on the stage in front of investors, media for exposure and win prize money. In addition, the featured guests this year include Heather Adkins, Michael Rogers, and Evan Spiegel. You sure do not want to miss out on an opportunity like this!
7. Summit LA 2019
Dates: November 8-11, 2019
Location: Los Angeles, California
Summit LA is more like a festival than a traditional conference. Leaders and innovators from a variety of industries are able to come together to connect and share ideas. In addition to networking, there will also be music, live performances, immersive adventures, and so on.
8. Dreamforce 2019
Dates: November 19-22, 2019
Location: San Francisco, CA
Dreamforce is an annual conference hosted by Salesforce in San Francisco. Each year, Dreamforce attracts tens of thousands of professionals and provides thousands of workshops. Because of this, attendees will be able to learn how Salesforce can help take their business to the next level. There will also be plenty of networking opportunities.
9. Extreme Sales Summit 2019
Dates: September 12-13, 2019
Location: Chicago, IL
The Extreme Sales Summit is a two-day event for all the sales professionals out there. Attendees can share ideas, concepts with each other, learn from sales industry leaders as well as the chance to connect with peers from across the country.
10. Brand Manage Camp 2019
Dates: September 17-18, 2019
Location: Las Vegas
This marketing conference covers a wide range of topics such as innovation, advertising, customer behavior, and more. This event helps companies of different sizes to grow their brand through fresh thinking. Not only will there be world class speakers sharing their knowledge, but attendees can also receive consulting services in different areas.
Have you heard of any of these upcoming conferences? If so, which one will you be attending? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
If you’re interested in learning more about events we’ve done for otherSan Francisco startups or other fortune 500 companies, click here.
ABCey Presents: 10 Creative Event Promotion Ideas
Event promotion is essential for putting on a fantastic event. However, it can start to feel like you’re using the same techniques over and over again. ABCey recognizes that keeping your event marketing strategy fresh can be a challenge, so here are 10 creative event promotion ideas that are sure to attract huge audiences!
1. Comp Passes
Offer sponsors, exhibitors and vendors attendee free passes so that they can share them with their best clients or invite their colleagues, family, and friends. They can help return the favor by sharing them on social media to help spread the word!
2. Chatbots When People are Buying Tickets
Use chatbots to take care of anyone looking for answers on your website before they commit to buying tickets. Live chat on your website, Facebook messenger, and text chatbots can answer any questions potential attendees might have, so that there’s less of a chance they’ll leave the page and forget to purchase tickets!
3. Create a Live Spectacle
Plan a live activity that can grow and develop in a busy public place over a period of a few hours so that passers-by can stop and watch! This could be a group of artists making a huge structure or art piece of some sort. Try to make it relate to your event and create a timelapse of progress, so you can share it online to further promote your event!
4. Gear Your Content Marketing Efforts Towards Leadership
When it comes to creating your own content, it can be tempting to focus on search engine optimization and stuffing your copy with keywords, but this isn’t an effective way to increase your attendance. Instead, try to create thoughtful content that showcases your event brand as a thought leader, so that people view your company as a place they can turn to for new, insightful information. The more people trust your brand, the more likely they are to support you!
5. Host a Free or Sponsored Webinar
If your event is business related or offers some sort of expertise, a webinar can offer a preview of what to expect to draw people in. If you give them valuable information in the free webinar, it’ll make them wonder how much more they can gain from attending the actual event!
6. Set Up a City Photo Booth
Instead of just using a photo booth at the actual event, try using one as a promo opportunity by setting it up somewhere in the city beforehand! This can be simple by just getting a polaroid camera or an iPad, signed backdrop curtain with event dates and details, and fun props to get people excited!
7. Use Image Quotes From Past Attendees
Gather quotes from past attendees and overlay them on images from the event. Note their name, job title, and organization if they give you permission to share it. These make for great social media and blog posts to promote your next event!
8. Pop-Up Henna Wall
Who doesn’t love Henna? Set up a pop-up stall at a local event or the local supermarket and have an artist offer Henna tattoos to people passing by! Have the Henna artist create a unique style that incorporates your logo or represents your event theme. Use this opportunity to hand out event details, and offer free swag or discounts to those who show up on event day with their henna tattoo!
9. Social Media Takeover
Let someone else from your company who doesn’t usually control your social media accounts to take the reins. This could be your interns or bloggers, for example. It will offer an alternative voice and can present a different perspective. The goal is to encourage people like them to start following your event account!
10. A Photo a Day
In the months leading up to the event, try to share a photo every day from your past events on social media. This will give potential attendees a taste of what your events are like. If previous attendees appear in the photos, tag them (after getting their permission) to encourage them to share the photo as well!
Which event promotion idea will you use?
We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!
ABCey’s #TechTuesday: Top 5 Event Tech Trends in 2018
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features the top 5 event tech trends to make your events stand out.
1. Facial Recognition
Facial recognition serves many different functions at events, such as speeding up the registration process, improving security, and it helps with getting feedback from attendees. FR also allows you to reach new audiences via social media. Try encouraging your guests and staff to post photos of the event to Facebook and to tag themselves, which will help showcase your event!
2. Artificial Intelligence (AI)
AI has also recently joined the event tech trends family, mainly because it has the ability to personalize guests’ experiences. One aspect of AI that has caught the attention of event planners are chatbots, which offer automated customer service to guests. Give it a try!
3. Event Apps
Event apps can help your event run more smoothly and efficiently, and has been a prominent event tech trend for a while. Grupio and CrowdCompass are just a few of the great event apps we recommend. Use our list of the Top 5 Apps for Event Engagement to find the best app for your next event!
4. Virtual Reality (VR) and Augmented Reality (AR)
These two tech trends are on the rise and can help make your event more interactive. VR is useful if you want to transport your guest into a completely different world. AR is helpful if you want your guests to be able to incorporate the environment around them so they can view and interact with it on their personal devices. Which one will you use?
5. Social Media
There are so many new ways to incorporate Social media into your next event. Try having a social vending machine filled with event or brand related swag/apparel! Another social media trend to use at events is a hashtag mosaic. Luster has a fun tool that takes your event hashtag to make a mosaic wall. These tools are sure to get your guests excited!
Which event tech trend will you use at your next event? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
How to Market an Event Online
You’re planning a big event — maybe it’s a party, an outing, a luncheon or a benefit. Whatever it may be, you have a list of to-do’s longer than a yardstick that you’re slowly checking off. However, the hard truth is that none of it will matter if nobody shows up to your event. No need to worry, though! There are many ways you can market your event from behind your computer screen.
Here are some tried-and-true ways to use the internet to generate buzz.
Direct Marketing
Using email or personalized electronic invitations will make it easy to get important information out to your guests, like when and where your event will be. With so much happening on devices these days, an invitation that guests can take with them anywhere is better than a paper invite. People can easily add the date to their calendar, and if they need to reference it in the future, they can just pull it up on their phones.
You’ll also want to make your email pop with visuals and colors for a higher feedback rate. Use a friendly subject line, so viewers don’t immediately think its simply junk mail.
To keep your potential guests excited as the date draws closer, send out important logistical information, updates about what to expect and any announcements about the event. This will keep the event on their minds in the weeks leading up to the big day.
Social Media
The most powerful tool you have in this decade is a social media presence. There are endless ways you can make sure your event gets noticed through social media. For example, create a unique hashtag for the event that people can use when talking about it. This makes it easy for your guests to find out who else is going and what people are excited about. It also entices them to share their experience at the event on social media.
A social media presence for your event is also important to keep in contact with your guests and any concerns they may have. You can post important directions, contact information and logistical information for easy access. Have someone monitoring the page in case anybody asks a question or needs assistance before or during the event.
Traditional Marketing
Though this may take a little more work, there’s a reason why traditional marketing continues to work after many years. Send out a press release to local radio stations, newspapers and magazines and ask them to run the story in their next issue. Be sure to include contact information and how to sign up.
You can also look for bloggers in the industry and ask them to give your event a shout-out. You may even want to try paid online advertising. With the amount of time people spend online, getting to them in as many ways as possible through the internet is always a good idea.
Keep People Interested
If people are responding positively to your invitations, you’re doing great. However, even once you get that “yes”, your marketing days are not over. You have to keep your guests interested about the event. The last thing you want is a room full of no-shows.
Keep people excited by generating buzz. Use your social media account to post teasers about the event, showing guests a little preview of what they’re going to experience. Create videos, contests, interactive material and updates to post and keep the event fresh in people’s minds.
Using the internet to reach your potential guests has never been so important. Put online marketing on your event to-do list so you’ll have a full room of happy guests!
Share your ideas about online marketing and how you use the internet to connect with your guests in the comments below or find us on Facebook and Twitter!