Startup Monday: Share in a Better Way with Buffer

Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on, or have worked with in the past & would like to share with friends and followers of ABCey Events! In today’s Startup Monday, we highlight Buffer, a smarter way to share on social media!

Being an event professional can be overwhelming at times. To top it all off, you have to worry about social media marketing? The struggle is real! The downside of posting on social media is that you can’t be on all the time, so being able to schedule your posts can be a huge help. Well, what better way than to do all that than with Buffer? Buffer helps to manage your social media all on one platform by scheduling posts and is great for teams!

Features of Buffer

Schedule Your Posts For Later

This is the most important feature out of everything that Buffer has to offer. Ease your mind by scheduling your social media posts on Facebook, Twitter, Linkedin, Pinterest, Instagram, and Google Plus! You can also make sure your team shares posts during specific times to drive the most traffic to your website. Stay on schedule and keep those posts coming!

Collaborate With Your Team

Avoid posting at the same time on social media with other team members! You definitely don’t want to flood your followers with a bunch of spam. Instead, collaborate smoothly and effortlessly! You’ll be able to see what your team members have lined up and can easily manage collaborations.

Identify Insights

Get the stats you need to track how you’re doing! Buffer helps you to easily visualize your social media growth. Through this, you’ll be able to track reader engagement and trends. This will not only let you know what your readers like, but also helps you to get to know your readers better.

There are over 2,500+ businesses using this web and mobile app already! Will you be using Buffer next? Let us know in the comments below or on Facebook and Twitter!

Step it Up: The 5 Most Influential Words in Social Media

Social media is a strange and delicate thing. It has the potential to drive in hundreds of prospective customers or alienate you completely! ABCey helps you hone in on what’s important so YOU won’t be the one in a social media dead zone!

1. Share | Social media exists because people like to share and make connections! In the end, your goal is to successfully share your message with the world, and you love seeing “shared” and “retweeted” pop up on your notifications! Before you post, ask yourself, “would I share this with my friends?” If you don’t find it interesting, others probably won’t either!

2. Interaction | Tweeting can sometimes feel like sending messages off into the void of cyberspace. The only way to know what people think of your tweets is through interactions under the “connect” tab. If you’re not seeing as much interaction as you want, include language like “tell us your opinion” and “what do you think” to encourage your followers to respond. Also, try following those you think would be interested in what you say!

3. Reach | Your message can be witty, well-worded, and interactive, but it won’t matter if only 15 people see it! Below every post, Facebook will tell you home many people saw what you said, whether it was shared, on their news feed, or found through a friend. Beef up your reach by adding more people, especially people who are friends with those who “like” your page! Go on a friending rampage a few times a week and you’re sure to expand your audience in no time.

4. Network | LinkedIn and every other social media site are constantly encouraging you to expand your network with “people you may know” and “who to follow.” Our advice: listen to them!! Following someone on social media is a low-pressure way to keep in touch with someone and maintain relationships. You never know when you’ll want to reach out to them someday, and being “friends” is a good advantage to have!

5. Like| Whether you’re a company promoting a product or a teenager posting vacation pictures, you know that more “likes” is key! Like, duh. Amp up your liking potential by targeting the audience that will be most likely to generate business for you. When you start getting positive feedback (tons and tons of “likes!”), keep the momentum going!

What do you think of our social media tips? Agree? Disagree? Tell us your opinions! Leave us a comment or reach out to us on Facebook & Twitter!

Tech Tuesday: Tout!

Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming companies for their innovative ideas and ability to think outside the box!

If you really want to wow your social media followers, stop typing that status update! We’re in an age where we can share our lives in real-time, and there’s no better way to do that than with Tout.

Here’s how it works: using the Tout smartphone app, shoot a short 15-second video. After uploading your video to Tout, the app makes it super easy to share with your friends. Tout was designed to be a form of social media and to make it easy to share footage with the user’s other existing social media networks. You can tweet it, post it, use the blog widget, and more!

Everyone seems to be touting Tout! When you visit the homepage, you have your choice between subscribing to the Wall Street Journal, ESPN, or celebs like Shaq. This social media network is great for news junkies who love getting up-to-the-minute updates around the world. Of course, it’s also cool to post a video of your cat sleeping.

Have you used Tout? Tell us what you think! Send us a comment below, a Tweet, or visit out Facebook!