Startup Monday is ABCey’s weekly post that showcases some of the best and most innovative startups based in the San Francisco Bay Area! These are often companies that we have our eye on or have worked with in the past. Today, we’d like to highlight the sustainable fashion company, Rothy’s!
What is it?
You’ve likely seen them plastered across your social media accounts, if not on someone’s feet in San Francisco! Rothy’s is a US fashion startup that manufactures women’s shoes that are machine washable and made out of 100% recycled plastic materials. This makes Rothy’s shoes breathable, moisture-free, and allows them to maintain their shape. Founders Roth Martin and Stephen Hawthornthwaite felt that there was a need in the fashion industry for sustainable shoe wear that was not only fashionable, but also comfortable.
Why We Love It
In addition to their aesthetics, the shoes are highly eco-friendly, and they are created for women on-the-go. As a company comprised of many women and a female CEO, ABCey loves this concept! They claim to be comfy like sneakers- oh, and also? They are really CUTE! We also love that they produce sustainable shoes! With these flats, you can be comfortable, stylish, and help the environment all in one purchase! As of Earth Day, they had already officially repurposed over 10 million bottles!
How it Works?
Visit Rothy’s website, browse through their shoe selection, pick your favorite style and size, and they’ll ship it to you like any other online store! Wear them whenever, wherever. If they get dirty, don’t fret! They’re machine washable so you can clean them with ease. If you get bored of the pair you have, Rothy’s has a system in place where you can wash your pair and send them to Rothy’s recycling facility so they can be reused, and you can buy a new pair that you like!