Create a Customized Snapchat Filter for Your Event

As Snapchat continues to be a dominant avenue for social media, it is a great tool to use for event promotion. As you may know, Snapchat has an awesome feature that allows you to create your own snapchat filter for an event, On-Demand Geofilter. This allows anyone at the location of your event to use the filter during a designated time frame. At ABCey, we like to keep you up to date on all the latest social marketing tactics. So, here is a simple step by step on how to create your own filter!

** Note: to create an On-Demand Geofilter you must have a Snapchat account.

Create a Customized Snapchat Filter for Your Event

Step 1: Go to Canva.com

Once at the website, create a design using custom dimensions 1080px x 1920px.

After setting the dimensions, start designing! Keep in mind you want to leave room for people’s faces – so try to stick to customizing the top, bottom, and frame of the space.

Step 2: Download Your Finished Product

After you finish designing your cool new filter, click the download button and download the file as a PNG.

Step 3: Download GIMP

Download the computer application GIMP.

Step 4: Open Your Filter in GIMP

First, open your new filter by going to File → Open → Select Filter PNG. After, go to Select → By Color and click the white portion of your filter. Proceed by going to Colors → Color to Alpha. Finally, go to File → Overwrite nameofyourfilter.png.

Step 5: Go to Snapchat

Login to Snapchat.com and follow the steps on their website to upload your filter, select the location and time you want your filter to be active.

Happy Snapping!

Do you plan on using a custom Snapchat filter for your events? Let us know in the comments below and on Facebook or Twitter!

ABCey’s Top 5 Emerging Conference Trends

Here at ABCey, we’re always trying to stay on top of emerging conference and tech trends that continue to shape the industry. These days it’s less about going to a conference, and more about the experience!

1. Meetings are Experiences: Planners today are seeking more experiential programs that maximize attendees’ time, create an emotional connection between attendees and the company, and align with business objectives of the meeting. Last year, ABCey events produced an event for San Francisco’s biggest Security Conference, RSA and SpiderOak, a ‘zero-knowledge’ privacy cloud tech company for Penetralia: Privacy Matters. We incorporated live video mapping walls depicting the history and evolution of internet privacy, and created a experiential display with two boxes entitled “Privacy” and “Security” to show the difference between these two terms!

2. Mobile Technology: Like every other aspect in our lives, we rely on our phones or tablets to get us through the conference! With the emergence of all these conference apps, such as eventmobi, foursquare, DoubleDutch and various social media platforms, the audience member can always stay connected, coordinate meet-ups and know what is going on at the event.

3. Interactive Technology: Some of the newest technology trends this year are audience focused. From responsive imaging to 3D lighting, these new technologies are paving the way for bigger and better technologies to take center stage of conferences in the future. In February, we hosted FireEyes’ Guardian of the Galaxy themed party where guests were able to stand in as superhero cyborgs using 3D mapping and those images were projected onto mannequins posed and ready to save the world.

4. Geofencing and Location Awareness Technologies: This allows conference planners the opportunity to instantaneously send information out to attendees once they enter the geofencing proximity, making it significantly easier. With location awareness technologies, guests can check in to a conference just by walking into the geofence zone!

5. Bringing In The Local Culture: Large conference halls are out and cultural city locations are in this year! Attendees want a more local experience so planners are bringing in regional cuisines and farm to table-esque foods and topping it off with local craft breweries and wineries unavailable to people at home!

What other trends have you noticed? Leave us your thoughts in the comments below or on Facebook & Twitter!