Tag: #market
ABCey’s Weekend Lineup: June 6-9, 2017
It’s almost Friday! ABCey brings you this week’s Weekend Lineup with the top events in the Bay Area for the upcoming weekend! We’ve got everything from a circus-themed dinner, to wine and beer tastings, and even hot air balloons!
Thursday June 8th | 5-9pm | Free Admission, $30 All You Can Drink Craft Beer | Spark Social SF, 601 Mission Bay Boulevard, North San Francisco, CA
Kick-off your carefree summer with exceptional beer and fresh air for an all-you-can-drink tasting adventure in the city! Featuring drinks from Fieldwork Brewing Company, New Bohemia Brewing Company, Drake’s Brewing Company, and more!
Starting Friday, June 9-17th | 7:30pm-Midnight | Cost: $50-$130 | Ages 21+ | Tortona Big Top 2001 Ferry Point Alameda, CA
From the co-creators of The Edwardian Ball, New Bohemia NYE, Phantasm SF, Lagunitas Beer Circus is the nightlife event of a lifetime. A circus-themed, dinner and theater experience that you will surely not forget! A wonderful night out that explores San Francisco’s scandalous history and with a world-renowned performance.
Weekend Lineup’s Wine Down Fridays
Friday June 9th | 5-8pm | Cost: FREE entry! | Urbano Cellars, 2323 B Fourth St. Berkeley, CA 94710
Friday’s call for wine & food trucks! Get the weekend started with some delicious wine, food trucks, live music & art! A perfect start to your Friday night.
Sonoma County Hot Air Balloon Classic 2017
Saturday June 10th & Sunday June 11th | 4am-10:30am | Kids $5, Adults $20, Children 2 & under FREE | Keiser Park | 700 Windsor River Road, Windsor, CA
An early (but worth it!) Weekend Lineup wake-up call to enjoy the beautiful hot air balloons in wine country. Right as the sun rises, these balloons will be launched from an open field into the sky. What a great way to start your morning!
Spring Into Summer Parade & Fair
Saturday June 10th | 10am | Cost: FREE! | San Mateo County Event Center | 1346 Saratoga Drive, San Mateo, CA
Come enjoy the floats, bands & activities at the perfect event to kick-off summer! The parade will begin at Franklin Parkway, then continues along Delaware Street, and ends at the Fair. A perfect family activity for a fun Weekend Lineup Saturday afternoon!
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Will you be attending any of these Weekend Lineup Bay Area/SF events? What other SF events are you excited about? Let us know in the comments below or on Facebook and Twitter!
How to Market an Event Online
You’re planning a big event — maybe it’s a party, an outing, a luncheon or a benefit. Whatever it may be, you have a list of to-do’s longer than a yardstick that you’re slowly checking off. However, the hard truth is that none of it will matter if nobody shows up to your event. No need to worry, though! There are many ways you can market your event from behind your computer screen.
Here are some tried-and-true ways to use the internet to generate buzz.
Direct Marketing
Using email or personalized electronic invitations will make it easy to get important information out to your guests, like when and where your event will be. With so much happening on devices these days, an invitation that guests can take with them anywhere is better than a paper invite. People can easily add the date to their calendar, and if they need to reference it in the future, they can just pull it up on their phones.
You’ll also want to make your email pop with visuals and colors for a higher feedback rate. Use a friendly subject line, so viewers don’t immediately think its simply junk mail.
To keep your potential guests excited as the date draws closer, send out important logistical information, updates about what to expect and any announcements about the event. This will keep the event on their minds in the weeks leading up to the big day.
Social Media
The most powerful tool you have in this decade is a social media presence. There are endless ways you can make sure your event gets noticed through social media. For example, create a unique hashtag for the event that people can use when talking about it. This makes it easy for your guests to find out who else is going and what people are excited about. It also entices them to share their experience at the event on social media.
A social media presence for your event is also important to keep in contact with your guests and any concerns they may have. You can post important directions, contact information and logistical information for easy access. Have someone monitoring the page in case anybody asks a question or needs assistance before or during the event.
Traditional Marketing
Though this may take a little more work, there’s a reason why traditional marketing continues to work after many years. Send out a press release to local radio stations, newspapers and magazines and ask them to run the story in their next issue. Be sure to include contact information and how to sign up.
You can also look for bloggers in the industry and ask them to give your event a shout-out. You may even want to try paid online advertising. With the amount of time people spend online, getting to them in as many ways as possible through the internet is always a good idea.
Keep People Interested
If people are responding positively to your invitations, you’re doing great. However, even once you get that “yes”, your marketing days are not over. You have to keep your guests interested about the event. The last thing you want is a room full of no-shows.
Keep people excited by generating buzz. Use your social media account to post teasers about the event, showing guests a little preview of what they’re going to experience. Create videos, contests, interactive material and updates to post and keep the event fresh in people’s minds.
Using the internet to reach your potential guests has never been so important. Put online marketing on your event to-do list so you’ll have a full room of happy guests!
Share your ideas about online marketing and how you use the internet to connect with your guests in the comments below or find us on Facebook and Twitter!
ABCey’s Weekend Lineup: 2/26/16-2/28/16
With the weekend just around the corner, I hope you decide to trade in your business suit for some jeans and shades! The Bay area has been warming up, and it’s the perfect weather to open up the windows and take a walk around the park. For this week’s weekend lineup ABCey wanted to take advantage of the forecast and give you some great outdoor events to choose from!
Friday February 26th, 2016 | 5:00pm – 9:30pm |2460 Sutter St. | $12 Adults $8 Students (Seniors & Kids under 12 free)
If you’re looking to travel the globe without the baggage fees, step out to Pacific Heights Friday night and experience a taste of Russia! The festival will host an array of events that are triggered to entice all senses. So if you’re looking to indulge your tastebuds with some authentic Russian food or admire the art of traditional dance, this event is the place to be!
THE COMEDY ROAST OF DONALD TRUMP
Friday, February 26th, 2016 | 8pm | Pappy’s, Berkeley | $10
One of the most debated candidates for this year’s election has been nominated as the guest of honor for this month’s comedy roast hosted by RoastSF! Mr. Trump will not be in attendance for this event, however, his impersonator is KNOWN for his class act impression, and will be severely roasted by 8 improv comics. Regardless if you love him or you hate him, it’s no question that you won’t have a hurt stomach from laughing at this event!
HOMELESS HOMES POP UP WORKSHOP
Saturday, February 27th, 2016 | 11am – 6pm | Nimby, Oakland | FREE
Want to make a difference in your community? Homelessness in The Bay area has been the topic of discussion, especially with the growing tents that are vacating the streets. This Saturday and Sunday, this pop up workshop is uniting people within the community to take a hands-on-approach by creating micro-homes for the homeless. Start off your Saturday the right way by giving back to those in need!
Saturday, February 27th, 2016 | 1pm-4 pm | Levi’s Stadium, Santa Clara | $79-$125
For all of the bacon lovers (we know how many of you there are), this is an event you don’t want to miss! Enjoy the VIP treatment of walking the field while enjoying a brew and a slice of bacon. Guests will be able to indulge in 50+ bacon infused dishes and proceed to wash them down with a choice of 100+ craft beers and cider samples, all of which are from some of the best local vendors and breweries! Enjoy games, some fun in the sun, and if you’re feeling brave, sign up for the bacon eating contest, which is sure to leave you full for days!
MARDI GRAS CELEBRATION TREASURE ISLAND FLEA
Sunday, February 28th, 2016 | All Day | Great Lawn, Ave of the Palms, Treasure Island | $3
If you can’t make it out to New Orleans this year to celebrate Mardi Gras, the Treasure Island Flea has the solution! This Sunday, local street musicians and New Orleans menus will be fused together to make this event come to life. Choose to shop from the 400+ curated vendors while trying a 2-fo-1 TI Flea Hurricane Cocktail as you watch the city transform, this is a great way to kick back and relax before Monday! 
A GATHERING OF ROYALS- ACADEMY OF FRIENDS 2016 GALA
Saturday, February 28th, 2016 | 5pm-10 pm | San Francisco Design Center, San Francisco | $225.39-&757.95
Are you planning to watch The Oscar’s Sunday night? If so, and you’re looking for a change of scenery, head down to the San Francisco Design Center for a great cause! Not only does this gala give you the opportunity to dress up as if you were at The Oscar’s, but 100% of the proceeds are directed towards HIV/AIDS services in the Bay area. Enjoy complimentary food, wine, and champagne, and if you’re feeling up to it keep partying at the after party at SF Oasis!
What event(s) are you placing on your calendar for this upcoming weekend? Let us know in the comments below or on Facebook and Twitter!