Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!
Event planners aim to pull your ideas together and create the perfect atmosphere. Event lighting can be a cost-effective and versatile solution when you are looking to transform your venue from drab to fab with rich beautiful color! In recent years, event lighting has advanced miles by utilizing wireless Light Emitting Diodes (LED). LED has been around for a long time but now, they are more affordable than ever thanks to efficient manufacturing technology. There are many options out there, but we have compiled highlights of some of the newest tech and trends in Lighting
1. LED lights: These are commonly used and are the backbone to event decor for up-lighting along the walls, or pinspotting buffets, spotlights, etc. Eco-Shift Power announced earlier this week its revolutionary highbay LED fixture, the most energy efficient LED fixture on the market with increased strength to powerfully light any area. These wireless lights are battery powered and remote controlled, removing the hassle of hidden wires or tripped-over tape trails. LED lights come in every color under the rainbow and can be combined to perfectly match event colors. These lights are also eco-friendly, which we always love!
2. Intelligent Lighting: This is the next step up from standard wall or overhead lighting and can make your event come to life by using the most up to date technology, moving heads and scanners. Movings heads are lights that have the ability to change colors and patters. They offer more movement in the head than scanners do, but scanners feature a moving mirror that can project patterns and colors through the room. Moving lights are great to match a beat or spark the audience’s interest.
3. Gobo’s: Another tech we have fun with at events utilizing gobos, a pattern cut out that fits over the light, and adds visual interest and depth to the lighting design because any image can be transformed into lighted wall art. Try plastic gobo’s, a welcome diversion from bank-breaking glass or steel gobos, previously the only material of gobo that allowed for a full spectrum of color.
4. RGB Lighting: We love what 3form is doing with RGB lighting technology. The company uses translucent materials to create color lighted walls and sections, which can be utilized to make subtle ambience or bright statements.
5. 3-D Projection Mapping: Last, and certainly not least (actually our favorite) is 3-d projection mapping, featured recently on CNN for spectacular video projections. Projection mapping uses a projector to map light onto ANY surface, instead of traditional uses that limit the images to a flat screen. This allows everyday images to turn into a 3-d display. In the event world, planners use this to showcase products, decorate and turn free space into an interactive, fascinating display!
ABCey utilized 3-d projection mapping at one of our most recent events, Guardians of the Galaxy for FireEye. It allowed us to project cyborgs onto mannequin bodies with different guests faces! It turned out really cool, and the attendees loved it! There are so many innovative applications of 3-d projection mapping, and it is sure to be a hit at any event!
The art installation by Leo Villareal on the Bay Bridge is absolutely stunning. The thousands of shimmering lights decorating the bridge elevate the Golden Gate’s awkward cousin to the big leagues while adding to the already picturesque skyline across San Francisco Bay. ABCey explores the innovative technology behind Villareal’s masterpiece.
The backstory: Villareal is an accomplished artist whose work spans across America, including the Burningman camp Disorient. Ben Davis, founder of World Pictures Ideas, discovered Villareal’s work at the 2010 Zero1 Biennial in Silicon Valley. As chairman of Illuminate the Arts, Davis recruited the artist to begin the enormous project to adorn the Bay Bridge in light in honor of its 75th birthday.
Villareal used around 25,000 individuall programmed white LED lights to complete his project. Philips Color Kinetics custom made the lights and a complex algorithm to create an ever-changing pattern across the western side of the bridge. The lights are mounted in single strands along the bridge’s cables and use around 150 kilowatt hours during its nightly 7-hour shift. The displays costs around $11,000 per year, or about $4.25 per hour!
The bridge is now not only a bridge, but a contemporary work of art deemed the largest LED sculpture in the world. 50 million people are expected to see the bridge during the art work’s two year lifespan. The Bay Lights are a symbol of the bay area’s world-renoun leadership in the arts, transportation and progress, and, of course, technology.