ABCey Presents: Best Photo Tips for Event Photography

Capturing the raw, spontaneous moments of events is something all photographers aim to do. There are a lot of little things that can make diving into special event photography much easier or much harder on yourself. Below are a few event photography ideas of how to prepare and execute your photo skills at your next event!  

Take Pre-Event Shots

The event planner is responsible for all the little details at each event. Therefore, they will love that you captured shots of the room prior to the guests arrival. Not only will it be something they can use to sell their services in the future, it will also allow them to catalog the set-up in case they have a very similar type of event in the space again. Photo from ABCey’s Loreal & Skinceuticals PR & Media event in February 2010. 

Capture The Event’s Story

Every event has it’s own story. Try to capture the entire story of the event & show the full scale. Take pictures prior and snap shots as people arrive. During the main event, set your camera to burst mode and shoot as many shots as you can. Bring a large amount of memory cards, as space should not dictate how many shots you should take. Candid audience or crowd shots are nice here and there, but a good rule of thumb is that once plates go down and people are eating, keep the camera pointed away from the tables and onto the stage. Photo from ABCey’s BlackJet SF event in Union Square in February 2013. 

Edit Hard & Deliver Quickly

Once you edit your photos down to the best images, bring your files into your editing software and crank out the images. Make sure your images looks crispy and clean. Get your photos to your client as soon as possible after the event. They will appreciate the efficiency and attention to their event! Photo from ABCey’s Brit + Co Remake Event Day 1. 

Snap Guests Looking Engaged & Enjoying Themselves

It can take some patience, but make sure you get images that indicate everyone was having a good time. Make sure guests, especially high-level executives aren’t caught in goofy or unflattering expressions! Photo from ABCey’s Blumberg Capital event. 

Capture a Full Room 

You want to make sure that the event looks well-attended with lots of people. Focus in on larger clumps of people to provide shots that indicate the event was crowded! Photo from ABCey’s UpStart 10x event in May 2017. 

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What photo tips to you use for events? Let us know in the comments below, or on our Facebook & Twitter pages!

 

Sources: Digital Photography School, MostlyLisa, ABCey’s Event Photos


ABCey’s Top 10 Trends in Projection Mapping & Lighting

New trends in projection mapping & lighting make events immersive and interactive for any sized audience! From lasers, to 3D projection mapping, to motorized lights, these trends will blow your mind and create a memorable event that your guests will never forget!

1. Motorized Lighting Structures

Trends in Projection Mapping & Lighting: Motorized Lights

No matter how big your event is, Motorized lights are a great way to involve your whole audience and make them feel closer to the center of the event! These funky and fun lights will bring your event to the next level!

 2. Lasers

Trends in Projection Mapping & Lighting: Lasers

Lasers will enhance any event! They have the ability to sync with your music, be programmed to draw shapes, project basic images on surfaces, and extend across your entire audience! Who wouldn’t want lasers at their event?

3. LED Beam/Spots

Trends in Projection Mapping and Lighting: Led Beams/Spots

Whether it is a corporate event or a night out with friends, LED beam/spot lights make the experience colorful and fun! LED Beams/Spots are immersive lights that are placed on a beam and then programmed with colors, positions, cues, and patterned motions. These dynamic lights bring the room to life!

4. 3D Projection Mapping

Trends in Projection Mapping, Lighting & More: 3D Projection Mapping

3D projection maps are a must have at every event! The projection maps light onto 3D objects to bring them to life as engaging displays. These extraordinary displays make a great fit for reveals, brand launches, all kinds of presentations, concerts, entertainment events and corporate events! Not to mention, they’re fun and cool to look at!

 5. Sports Arena Projection Mapping & Lighting

Trends in Projection Mapping & Lighting: Sports Arena Projection Lighting

Make any sports game more interactive and fun by adding projection lighting! Use these lights to entice more people to buy tickets and boost sales! Projection lighting can be used after a goal is scored, an exciting half-time show and so much more!

6. Hologram Videos

Spinifex Group created an awesome hologram videohfor Buick Shanghai Auto Show! Hologram videos are a great feature for all kinds of events!

7.  Interactive Projection Mapping

Interactive projection mapping is the perfect addition to any event! This new technology is the best way to get guest’s feedback as well as engage with your audience!

8. GostMESH

GostMesh Projections

TDC presents the newest updates in projection fabrics: GostMesh! This incredible new technology combined with projection allows for a one of a kind experience. GostMESH creates bright moving images that are sure to make your event venue pop!

9. Architectural Video Mapping

Architectural Video Mapping

Make your next event an experience your guests will never forget! Architectural video mapping will make your event an out of this world experience by transforming the event venue into absolutely anything you want!

10. Neon Black Lights

UV Lighting

Neon UV Black lights makes any event venue extraordinary! Turn your bland ordinary event space into a funky glow in the dark black light party!

 

How would you use this new and exciting technology to improve your event? What’re your favorite trends in projection mapping & lighting? Let us know on Facebook and Twitter?

 

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4 Types of Content That Increase Brand Awareness

In this era of social media and online marketing, nothing is more important than valuable online content to get your brand’s name out there. Especially as event planners, we want to spread our events out the world. A wide online presence helps you reach a large audience. ABCey introduces you to the 4 types of content that increase brand awareness and help you to establish your brand in the market.

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Free Content

Blogs are a great way to provide your customers with information about your service or product. They are free and give customers an idea of what you offer. It’s even better if you provide your audience with more than just information about your own brand, but include informative news about the industry you’re working in. This way, you turn your blog into a regularly visited destination for your audience. Depending on the value you provide, people might even share your blog on social media, which helps increase brand awareness.

blog-world

 

Email Newsletters

Most people check their emails on a daily basis, which makes an email newsletter a great way to increase brand awareness. It is time efficient and cost effective! Email newsletters are a great way to promote your events as well! An informative email addressed to all people on your subscription list updates your audience about news regarding your brand, industry, or events. Reaching out to your audience illustrates your engagement and that you care about them. However, too many emails might come off as too spammy and people might unsubscribe soon. Therefore, send your email newsletters just once a week or on a bi-weekly basis.

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Images

Images make your content more compelling. Whether they are on your website, in your blog, or in email newsletters – always include some relevant images! Texts without images look boring and are likely to be skipped by people. Using images also helps you create a certain atmosphere that might be relevant for your brand. Bestow your brand with a serious, funny, or playful vibe to attract potential customers. In addition, use a brand logo to establish recognition value in your industry. It is important that your logo is consistent and always looks relatively the same, otherwise your audience could get confused.

brand stamp

Videos

Studies have shown that customers who watch videos about a product or service, feel more confident about purchasing it. Creating videos might be a little bit more work than all of the above, but it’s worth the effort! An artistic or eye-catching video will likely be shared on social media by your customers and therefore reach a larger audience. Make your video go viral on Youtube with a strong message that helps you to increase brand awareness. If you are an event planner, why don’t you post some clips of previous events to give your customers a taste of your great work?

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No matter which type of content you use, all of them demonstrate engagement with your audience. Include a “call to action” in order to establish interaction between you and your customers.

What is your advice on how to increase brand awareness? Tell us about it in the comments below or on Facebook or Twitter!