Happy Thursday everyone! Are you as excited for the weekend as we are? From the Pokemon World Championship Viewing Party to the Pacific Sound System Summer Boat Party & After Party, there are so many events happening. To help you plan the perfect weekend, ABCey Events has compiled a list of the top 5 Bay Area events for our Weekend Lineup!
Top 5 Bay Area Events
Fri, 8/19/16 | 12pm – 8:30pm | Free | Razer Store San Francisco
Even with all of the Pokemon Go coverage, we still miss the good ol’ days. What are they? Pokemon cards of course! This Friday, you can watch the Pokemon World Championships and relive your childhood. Although the championship isn’t open to the public, you can check out the action at the Razer Store’s viewing party! In addition, this party will have tons of raffles and giveaways. If you’re a Pokemon fan, dress up in your best costume and play Pokemon Go with the masses!
Fri, 8/19/16 | 6pm – 8:30pm | $10, buy here | Startup Basecamp
As you grow older, it’s harder to find and connect with like-minded people! Thus, Startup Basecamp was created to give entrepreneurs, startup professionals, investors, and digital nomads a place to both live and work! Not only is this a cheap alternative to hotels but it also gives professionals a way to connect. To celebrate the opening of their newest motel, Startup Basecamp is hosting a launch party with an open bar, refreshments, and a DJ. Come join in, network, and connect!
Sat, 8/20/16 | 12pm – 6pm | $5-10 suggested entry donation, $95-Headliner Experience tickets | 20th Street Corridor
Do you like music? Love great food? Want to support a great local cause? If so, head over to the Mission district and hangout with 15,000 people at this SF block party hosted by Noise Pop! On 19th & 20th Street, between Bryant and Harrison, this block party will fill the streets with alternative indie music from a variety of artists. There are 17 neighborhood food vendors, 29 craft business/artisan vendors, a cooking demo and more! You can get the VIP treatment with $95 Headliner Experience tickets or pay the $5-$10 suggested entry donation. But these funds are going to an amazing cause: the Mission Language & Vocational School! Also, if your 21+, go to the pre and after party for even more fun!
Sat-Sun, 8/20/16-8/21/16 | Sat, 11am – Sun, 7pm | $50 – $130, buy here | Lake Sonoma Resort
If you love electronic music festivals and camping, then this is the event for you! The Bloom Festival will have artists performing all day long, so break out your camping clothes and gear to stay warm. In addition, Jeno & Garth, DJ M3, DJ Sharon Buck, and Harry Who are just a few of the amazing performers at this festival! This event is all ages, but don’t forget to bring your ID! In addition, CalGang Thai Eatery will be there to give you amazing food and beverages. You can also take advantage of Lake Sonoma and bring a boat, or rent water equipment. Best of all, parking is free! Come enjoy the music and camp out under the stars this weekend at one of the top Bay Area events!
Sun, 8/21/16 | 5pm-11pm, after party: 10:30-2am | 21+ years old | $70, buy here; after party $5 with boat ticket, $10 without | Pier 3
Climb aboard the San Francisco Spirit this Sunday for an evening of great music and lots of partying! On this boat party, you’ll get to hear tons of great beats from DJ’s Galen, J-Bird, and Solar, and special guest, Chez Damier! Then, head over to Monarch for the official after-party. Don’t miss this opportunity to mingle, lounge, and dance the night away!
If you have the right perspective, almost any event you attend could turn into a networking opportunity. However, it’s not enough to just be professional and poised. You also need to skillfully collect important details from the people you meet, and employ lead generation strategies.
Here’s how you can collect data and generate leads – whether you go to a local Bay Area event or one on another continent.
Create Genuine Connections With People
Giving a stranger a broad, inviting smile is a good first step, but you need to do more to make meaningful contact. Start by asking a person why he or she chose to attend this event.
That simple question can act as the gateway to a much longer and information-packed conversation that tells you things such as where the person is from, what his or her interests are and whether the services you provide may fill an existing need the individual has. Creating meaningful connections at conferences often requires stepping out of your comfort zone. Usually that’ll entail interacting with venue managers and fellow vendors, not just people who are most likely to become your next customers.
Only Request the Most Relevant Data
Filing out a contact form usually isn’t the most exciting activity, but you can make the task more pleasant for the people you meet by only asking questions related to your line of work. For example, if you run an event-planning company, you’d probably want to know someone’s address and the average size of the gatherings he or she typically hosts. However, asking for a date of birth, gender or household income information may be seen as intrusive, and could make individuals unwilling to complete the contact form.
Come to the Event Well Prepared
It’s hard to make people feel enthused about the products and services you offer if you’re not able to clearly articulate why those things are worthwhile. If you’re at a conference, realize there may be dozens of other merchants selling things that are very similar to your offerings. In that case, how do you stand out and generate leads? By presenting yourself as able to best meet a potential client’s needs.
That means doing more than perfecting your sales pitch, although that is important. Spend time thinking about the types of people who will most likely be attending this event and decide how what you’re selling could be positioned as helpful and necessary. Also, if you’ll be bringing representatives to the event who are new and not as adept at selling your products, make sure those team members are paired up with seasoned salespeople.
Offer at Least One Quick Data Collection Method
In the best-case scenario, you’d only meet people who are ready to give you their full attention and wouldn’t mind spending several minutes providing details about themselves. However, that expectation is far from realistic. The individuals who cross your path may be very interested in what you could give them, but still only have a minute of spare time before they have to dash off to panel discussions, meetings and lunch dates.
With that in mind, try to have at least one way to collect data in seconds. Perhaps you could ask for an email address, or request that a person send a text message to a certain number and then receive a link that allows them to sign up on a mailing list. There are even some apps that allow you to scan a person’s business card and quickly import the details. Remember, the fact that people have other places to be doesn’t necessarily mean they are not interested in learning more about you. However, if you don’t cater to their time-sensitive lifestyles, you might miss out on valuable leads.
Give Free Items or Hold Contests
Some people need a little encouragement before giving private details to individuals they don’t know. That gentle prodding could come in the form of a contest that gives the winner an enviable prize.
Ideally, the giveaway should relate to your business. If you specialize in planning events, the prize could be a $500 gift certificate for your services. You could also give a smaller prize such as a dinner at a notable Bay Area restaurant, plus the pleasure of your company. That dinner meeting could offer the perfect chance to explain more about your services or products and make someone want to buy them.
On the other hand, you may want to give freebies that urge people to get acquainted with what it’s like to be a client. If you run a marketing firm that charges $30 for one-hour consultations, consider giving them for free to event attendees who agree to provide contact details. When creating the contest forms, be sure to call attention to the fact that the consultations are a $30 value.
Hopefully these strategies will make you feel ready to thrive at your next event, whether it’s in the Bay Area or beyond. The key to making the most of your interactions at these gatherings lies in preparation, and the tips above should equip you to make great impressions.