Create a Customized Snapchat Filter for Your Event

As Snapchat continues to be a dominant avenue for social media, it is a great tool to use for event promotion. As you may know, Snapchat has an awesome feature that allows you to create your own snapchat filter for an event, On-Demand Geofilter. This allows anyone at the location of your event to use the filter during a designated time frame. At ABCey, we like to keep you up to date on all the latest social marketing tactics. So, here is a simple step by step on how to create your own filter!

** Note: to create an On-Demand Geofilter you must have a Snapchat account.

Create a Customized Snapchat Filter for Your Event

Step 1: Go to Canva.com

Once at the website, create a design using custom dimensions 1080px x 1920px.

After setting the dimensions, start designing! Keep in mind you want to leave room for people’s faces – so try to stick to customizing the top, bottom, and frame of the space.

Step 2: Download Your Finished Product

After you finish designing your cool new filter, click the download button and download the file as a PNG.

Step 3: Download GIMP

Download the computer application GIMP.

Step 4: Open Your Filter in GIMP

First, open your new filter by going to File → Open → Select Filter PNG. After, go to Select → By Color and click the white portion of your filter. Proceed by going to Colors → Color to Alpha. Finally, go to File → Overwrite nameofyourfilter.png.

Step 5: Go to Snapchat

Login to Snapchat.com and follow the steps on their website to upload your filter, select the location and time you want your filter to be active.

Happy Snapping!

Do you plan on using a custom Snapchat filter for your events? Let us know in the comments below and on Facebook or Twitter!