ABCey Presents: 5 Ways to Use Instagram Stories for Your Next Event

Instagram Stories has opened the door to a new range of possibilities for both users and marketers, making it a great space to promote events. Thus, ABCey has created a list of our top 5 ways that you can use Instagram Stories for your next event!

1. Instagram Live Video

Record and show in real-time! You can shoot live video using Instagram Stories before, during, and after your event. This way, you can showcase your venue and promote event transparency. Backstage content is a great way to drive viewership and keep your audience interested. Filming behind the scenes will give users a sense of involvement/understanding of how event planning actaully works.

2. Q&As

Having a Q&A session is a good way to engage your audience. Your followers might have common questions about your event or are interested in knowing more about the event planning process. In this case, you can collect the most popular questions and answer them in a picture or video format on your stories.

3. Advertisement

There are so many ways you can advertise your event using Instagram Stories. You can promote your brand or upcoming event using appropriate hashtags; you can also place your event page link in your stories. There’s also Instagram Stories ads, which allow you to insert a short advert in between users stories. You can target your ads by reach, video views, traffic, conversions, app installs, and brand awareness.

4. Start A Poll

The good thing about Instagram Stories is that it lets you run quick surveys and take your audience’s pulse. Thus, if you have a dilemma while in the midst of planning an event, you can always ask your audience for their thoughts. This is a nice way to engage with your followers and make them feel that you value their opinion!

5. Influencer Takeover

It’s always good to change things up. Consider letting your event speaker, a performer, a sponsor or an influencer take over your account and engage with your audience. By providing a platform for others to push some of their own content, you’ll also be able to leverage the speaker’s own audience and marketing power, and drive impressions for your event.

What do you think of these ideas? Did we miss any? Let us know in the comments below or on Facebook and Twitter

If you’re interested in learning more about events we’ve done for other San Francisco startups or Fortune 500 companies, click here.


ABCey’s Tech Tuesday: 5 Best Event Website Templates

Want to build a buzz around your event and wow your registrants? The convenience and customization event websites offer to both event planners and attendees are amazing! Thus, today’s #techTuesday features 5 best event websites to help you create your next event website template.

1. Splash

Pricing Details: Free for personal events and trials, custom pricing for business licenses

From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash is a great event marketing tool.Splash’s content management system makes it super easy to create your event website while maintaining brand consistency. You can also customize your invite, check-in guests, print your event badges, and more with this tool!

2. Squarespace

Pricing Details: Squarespace has 4 price plans, ranging from $12 to $40 per month.

Squarespace is a drag-and-drop website builder with the best quality templates in terms of design and flexibility. With this tool, you can have full customization control without the need for coding. Squarespace also has good SEO, and its pages all follow SEO best practices. It provides you the best tools to promote your brand.

3. EventCreate

Pricing Details: EventCreate has 2 price plans, ranging from $9 to $29 per month.

In addition to website creation, EventCreate is also a ticketing & registration platform. EventCreate uniquely offers fully white-labeled, custom-branded event pages and is the only platform that offers A/B ticket price testing, to help you maximize your event revenue.

4. Planning Pod

Pricing Details: Planning Pod has 4 price plans, ranging from $19 -$69+ per month.

Planning Pod is an online event management software that aims to help people and organizations that manage multiple or complex events and registrations. This tool offers a centralized platform to manage events, clients, staff, venues, vendors, payments and business details. More importantly, the floor plan feature allows event planners to customize designs for the venue, so they can help clients visualize the event.

5. Bookmark

Pricing Details: Free version available; Professional plan: $11.99/month; Business plan: $24.99/month.

Bookmark is one of the most advanced website builders when it comes to web technologies. Its AI software AiDA (Artificial Intelligence Design Assistant) can help you create an exceptional website in less than 90 seconds! The AI can help fill your website with blocks that suits the most, puts on sample content and customizes design colors. And all you need to do after is to change the text and images. This tool is super efficient and is perfect for non-technical professionals and small business owners.

Have you used any of these event website builders before? Did we miss any? Let us know in the comments below or on Facebook and Twitter


ABCey Presents: 10 Creative Event Promotion Ideas

Event promotion is essential for putting on a fantastic event. However, it can start to feel like you’re using the same techniques over and over again. ABCey recognizes that keeping your event marketing strategy fresh can be a challenge, so here are 10 creative event promotion ideas that are sure to attract huge audiences!

1. Comp Passes

Offer sponsors, exhibitors and vendors attendee free passes so that they can share them with their best clients or invite their colleagues, family, and friends. They can help return the favor by sharing them on social media to help spread the word!

2. Chatbots When People are Buying Tickets

chatbots - event promotion

Use chatbots to take care of anyone looking for answers on your website before they commit to buying tickets. Live chat on your website, Facebook messenger, and text chatbots can answer any questions potential attendees might have, so that there’s less of a chance they’ll leave the page and forget to purchase tickets!

3. Create a Live Spectacle

public spectacle - event promotion

Plan a live activity that can grow and develop in a busy public place over a period of a few hours so that passers-by can stop and watch! This could be a group of artists making a huge structure or art piece of some sort. Try to make it relate to your event and create a timelapse of progress, so you can share it online to further promote your event!

4. Gear Your Content Marketing Efforts Towards Leadership

When it comes to creating your own content, it can be tempting to focus on search engine optimization and stuffing your copy with keywords, but this isn’t an effective way to increase your attendance. Instead, try to create thoughtful content that showcases your event brand as a thought leader, so that people view your company as a place they can turn to for new, insightful information. The more people trust your brand, the more likely they are to support you!

5. Host a Free or Sponsored Webinar

webinar - event promotion

If your event is business related or offers some sort of expertise, a webinar can offer a preview of what to expect to draw people in. If you give them valuable information in the free webinar, it’ll make them wonder how much more they can gain from attending the actual event!

6. Set Up a City Photo Booth

Instead of just using a photo booth at the actual event, try using one as a promo opportunity by setting it up somewhere in the city beforehand! This can be simple by just getting a polaroid camera or an iPad, signed backdrop curtain with event dates and details, and fun props to get people excited!

7. Use Image Quotes From Past Attendees

Friends at an event - event promotion

Gather quotes from past attendees and overlay them on images from the event. Note their name, job title, and organization if they give you permission to share it. These make for great social media and blog posts to promote your next event!

8. Pop-Up Henna Wall

Who doesn’t love Henna? Set up a pop-up stall at a local event or the local supermarket and have an artist offer Henna tattoos to people passing by! Have the Henna artist create a unique style that incorporates your logo or represents your event theme. Use this opportunity to hand out event details, and offer free swag or discounts to those who show up on event day with their henna tattoo!

9. Social Media Takeover

Social media takeover - event promotion

Let someone else from your company who doesn’t usually control your social media accounts to take the reins. This could be your interns or bloggers, for example. It will offer an alternative voice and can present a different perspective. The goal is to encourage people like them to start following your event account!

10. A Photo a Day

a photo a day - event promotion

In the months leading up to the event, try to share a photo every day from your past events on social media. This will give potential attendees a taste of what your events are like. If previous attendees appear in the photos, tag them (after getting their permission) to encourage them to share the photo as well!

Which event promotion idea will you use?

We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!

 


ABCey Presents: Top 10 Event Marketing Strategies

Knowing how to market your events is essential to your success as an event planner. There is a lot to consider for event promotion, but don’t be overwhelmed! ABCey presents a list of the top 10 event marketing strategies for you to test out at your next event!

1. Experimenting With AR ContentAR on an iphone - event marketing

It is no surprise that augmented reality (AR) is becoming more and more popular at events. However, this opens up a whole new world of possibilities for the type of content you can create to promote your event. Especially now that the iPhone X is going mainstream, AR will be so much easier for event marketers to use.

2. Social Media InfluencersSocial media influencer - event marketing

Social media influencers are another powerful event marketing trend and finding the right one can put your event on the map. However, finding the right influencer for your event can be a challenge. Luckily, several social media tools are out there to help you, like SocialRank, Scrunch, SocialLadder, and StreetTeam.

3. Experiential MarketingPicture of the 5 senses - event marketing

Experiential marketing can take many different forms, but at its core it’s all about immersing your guests in a memorable, live experience. Attendees crave personalized, unique experiences, so this marketing strategy is sure to be well-received!

4. Event Distributionsold out sign - event marketing

Event distribution allows consumers to purchase tickets the moment they find out about your event instead of having to visit your site. This marketing strategy makes ticket purchasing quick and easy and can help you find potential attendees naturally. An example of this process is the event discovery app Goldstar, which is very successful with 7 million members.

5. Invest in Short and Snappy Video Content

a person viewing an ipad - event marketing

Video content can capture your audience’s attention quickly and is easily shared, which helps spread the world about your event. 70% of marketing professionals find that video converts better than any other medium, so it’s a marketing tool worth investing in!

6. Use Call to Actions That Demand Actioncall to action buttons - event marketing

Believe it or not, call to actions such as “register now” or “click to learn more” actually work! Be sure to use them in your marketing messages. You can even get creative with how you phrase them!

7. Creating a “Why Attend” Page With Compelling Contentwhy attend - marketing

A “Why Attend” page is intended to explain to consumers why investing their time and money in your event is worth it. When creating this page, it’s important to envision your ideal attendee and appeal to that type of person. If done right, “Why Attend” pages are highly likely to increase event attendance!

8. Real-Time Crowd Shaping Through Smartphones and WearablesPic of a crowd - event marketing

With the capabilities of smartphones and wearable technology, it will be so much easier to adjust elements of the event’s environment based on the attendees’ behavior in real time! For example, if the attendees look cold, you can increase the temperature in the room right then in there, or if the music’s too loud, you can turn it down on the spot! Smartphones and wearables will ensure your events run smoothly!

9. Measuring ROIROI - event marketing

ROI (return on investment) is very important for event planners to keep in mind when trying to get hired. By measuring ROI ahead of time, you’ll show your client that you can help them get the most bang for their buck. Not only that, but you’ll also be able to prove how you plan to do that! The numbers are just as important as the final product!

10. Highly Targeted Emails

Picture of the email logo - event marketing

Contrary to popular belief, email is a very effective channel for marketing. Event marketing through emails allows you to segment your audience based on interest, location, and engagement, which will help you build rapport by creating meaningful content. Email personalizes your message, and everybody likes to feel special!

Which event marketing strategy will you try? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!


Startup Spotlight: Splash

Startup spotlight is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on, or have worked with in the past and would like to share with the friends and followers of ABCey Events.


ABCey knows the value of a good event ticketing app, which is why we have chosen to spotlight an up and coming San Francisco startup that provides ticketing services and more!  Splash is of particular interest due to its unique customization capabilities and interactive qualities and it’s booming success after the win of SXSW13. Not only does Splash offer awesome ticket/check-in but it doubles as a marketing and interactive guest platform that other competitors are lacking.

Here are the top 5 things we love about Splash:

1. Complete Website Customization

Registration for an event should create anticipation and excitement for attendees. Using a bland registration platform could potentially be the “kiss of death” in attendee numbers. Splash allows full event planner digression when designing the web based platform for events to give each event the unique online vibe that will carry over to the real thing.

Screen shot 2015-10-21 at 12.49.34 PM

2. Real Time Social Media Integration

Here at ABCey, we are all about killing two birds with one stone. Splash makes it easy and convenient to do so by eliminating the middle man so we can get our guests set with interactive tools. Event planners can utilize the app to check in and scan tickets as well as live stream photos guests take. Smile for the selfie!

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3.  The Online After-Party

When the event is over, we need the data that matters. Splash delivers by allowing detailed user profiles and client lists to be tracked as well as complete analytics  of web traffic, emails and all the social media interaction. Having this information at our fingertips allows for growth and change event planners need for future event reach.

Screen shot 2015-10-21 at 1.11.55 PM

4. Top Brand Representation

Reputation is everything. Splash is used by many top reputable brands including Spotify, Sundance, and Thrillist. Although this start up is only four years old it has made a lasting hold in the event marketing world which says a lot about the great service they provide for event planners.

Screen shot 2015-10-21 at 1.23.36 PM

5. They Walk & Talk

A company that provides insider knowledge on the complex world of event planning is something all event planners look for when using a ticketing and marketing platform. Splash’s blog outlines their experience out at their events with their services along with photos to document the guest interaction. Seeing and reading success stories makes them all the more appealing.

Screen shot 2015-10-21 at 1.32.51 PM

What do you think about Splash? Let us know in the comments below or find us on twitter and facebook!

 


5 Unique Options for Event Registration

Registration for large events can be quicker and more steamlined thanks to new event tech on the rise. This is crucial for massive events because it allows improvement of the guests experience in terms of a fast and easy check-in, instant data collection, and even payment options. ABCey will explore 5 different registration programs and the strategies some of these top companies use to check in thousand of guests!


 

1.  RFID tech

What is RFID tech? RFID stands for radio-frequency identification which utilizes electromagnetic fields in order to transfer data to objects with tracking tags that hold even more electronically stored information. A Montreal based company Connect & Go is a leader in the in this tech. In a project they did for WE day, they created bracelets embedded with tech that allowed for guests to register before the event and could also connect the bands to their email, facebook, and twitter. And of course, take selfies at event kiosks and instantly save them.

Registration

2. Online Registration Software

Custom online registration software allows users to implement ones own registration creation. Etouches is an online registration software and tracking platform that allows the user to implement the registration questions, agenda, and check in while also being able to creatively tailor the fonts, colors, and logos so that they are cohesive with your event. You can print badges with bar and QR codes for your guests.

ehome-module

3. Mobile Check-In App

Since everyone has their phones on hand mobile check in seems like the most obvious choice, especially with the rise of new mobile applications that can personalize and simplify the event check in process. One such mobile app called Boomset assists the event manager with just that. You can make a variety of registration adjustments straight from your phone and can even collect guest selfies upon check in to immediately print badges or store for your records!

Registration

4. WordPress Event Registration

WordPress has a function that allows admin users to curate their own event check-in guest list as well as offers editing features for detailed transcripts on registered guests and easy payments. There are multiple WordPress plugins you can utilize for event management. Event Manager has all these features and is even integrated with Google Maps.

How to Set Up WordPress Event Registration - Events Manager

5.  Event Marketing Companies

Try an all in one event marketing company that merges multiple tech aspects to get the job done. Make your event registration as high tech as possible like the company FISH!  They offer a “Live Event Operating Systems” which means they offer a multitude of registration options including pre-registration, mobile, and onsite registration.

Screen shot 2015-10-13 at 1.48.07 PM

 

With all this new technology on the rise the future of registering and data sharing for events is endless! Tell us which tech seems the most effective to you in the comments below, or find us on facebook or twitter!


ABCey’s Weekend Lineup 9/25/15-9/27/15

The weekend is fast approaching and it’s time to treat yourself to fun and exciting events going on all around the city. Make the most of the fleeting but beautiful Bay Area weather! ABCey’s weekend lineup has you covered with all the best events for all you weekend warriors out there!


1.  Oktoberfest by the Bay 2015

Friday, September 25th, 2015 | 5pm to Midnight | Pier 48, SF | $15

Guten Tag it’s Friday! Nothing quite goes together like beer and the bay which is why Oktoberfest by the Bay makes the perfect intro into the weekend festivities. Celebrate the rich history of Munich by enjoying the authentic food, Bavarian dancing, cheerful music, and a variety of delicious German beer. Get your tickets here.

croppedimage470320-oktoberfest-beer-festival-5-Paulaner

2. “Llama-Palooza” Party

Friday, September 25th, 2015 | 5pm to 7pm | Crissy Field, SF | FREE

Interested in a fun and furry Friday? Llama’s are coming to Crissy Field to party and kickoff the Questival Adventure Race. There will also be plenty of food trucks, an awesome DJ, and multiple chances to win cool Cotopaxi apparel and gear. Whether you’re getting ready to compete in the race or just want to take a photo with a llama it is sure to be an evening to remember.

LLama Palooza

 

3. Free National Park Day: Yosemite & Muir Woods

Saturday, September 26th, 2015 | All Day | California National Parks | FREE

The week was long the work was hard and the proverbs of Ralph Waldo Emerson are calling your name. Maybe you need to take a break from the constant screens of media and just enjoy nature. In honor of National Public Lands Day, admission (and parking) are free this Saturday. So turn off your phone, close your laptop, and enjoy some beautiful sights and sounds because the best things in life are free!

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4. Bay Area Blues Festival

Saturday, September 26th, 2015 | 10am to 6pm | Historic Downtown Martinez | FREE

Get ready for some soul this Saturday with the Blues festival coming to the bay area! There is something for everyone at this festival featuring many art exhibits, a farmers market, craft beverages, kids activities, gourmet food and (of course) the blues to set the scene. Enjoy a warm local atmosphere of nostalgia and culture in the famous Historic Downtown Martinez where the blues never made you so happy.

Blues Festival

 

5. End-to-End Golden Gate Park Hike

Saturday, September 26th, 2015 | 3pm to 6pm | Stanyan St. and Haight St., SF| FREE

Think you’ve seen all of golden gate park? It’s quite likely there are a few awesome things you might miss walking through by yourself which is why a guided hiking tour by an expert like Jill Katz is sure to lead you to new adventure. Along the hike you will experience all the beautiful lakes, foliage, and animals golden gate park has to offer. Buffalos, bonfires, and buddies- Oh My! Find where to meet and more details here.

weekend lineup

 

6. 49ers vs. Cardinals: Tailgate and Game Watch party

Sunday, September 27th, 2015 | 1:05pm | SoMa StrEat Food Park | FREE

Kickoff football Sunday right! Watch the 49ers beat the Cardinals while surrounded by other faithfuls in SoMa. This weeks viewing party features an impressive food truck line up with an emphasis on uniquely flavored wings. Over 10 TV’s are tuned in to the game so enjoy the affordable beer specials and fun fan based atmosphere. RSVP here.

Weekend lineup

What events are you most excited for this weekend? Let us know with a comment or find us on Twitter and Facebook!