Startup Monday is ABCey’s weekly post that showcases some of the most innovative startups based in San Francisco! These are often companies that we have our eye on or have worked with in the past. This week, we are putting the spotlight on Loopd!
Loopd is an event engagement platform aimed to make networking easier and to access to relevant marketing materials for your attendees, but it doesn’t stop there! Loopd is a great tool that benefits event planners and booth staff, too! It allows you to track guest traffic information, view interaction history and follow up with attendees!
How does it work?
Loopd is able to provide information and promote engagement with two devices: Bluetooth beacons and chips located in lanyards! Beacons are placed around the venue and communicate with the chips around guests’ necks to allow for location-tracking tools. For guests to share networking information, a simple tap between their badges can help exchange all needed information! Talk about convenient. To receive materials from any booth you visited at the event, a quick look to the app will give you access to all the fliers and promotions from the exhibitor! As event planners, you are able to track how successful your event is with real time analytics and to see what attracts the most guests.
Why we love Loopd!
Aside from the networking capabilities and analytics, Loopd also cuts down on check in and check out times! Event planners always find ways to cut down on waiting times to prevent boring guests, and Loopd is an amazing solution. With this technology, guests are able to cut down on their carbon footprint by networking through the badges instead of passing out business cards. Also, it eliminates the need for printed fliers since it can be shared through the app!
If you’d like to see other San Francisco startups we’ve featured before, click here.
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world. ABCey has compiled 5 innovative ways event planners are utilizing drones!
Although they were first used for military purposes, drones are becoming extremely useful tools for the event planning industry. Drones are not only used to capture stunning aerial images, but also in previously unimaginable ways that go beyond just pictures and videos. Here are 5 great ways to use drones for your next event!
1. Aerial Event Photos and Videos
Drones are now a popular tool for event planners, because they can capture amazing aerial footage from an infinite number of angles. They are also extremely versatile and can be used at conferences, trade shows, galas, festivals, and sporting events! This tech allows for extraordinary 360 degree views of all attendees, as well as close ups of speakers and performances.
2. Choosing the Perfect Venue/Site Selection
Drones can also be used for pre-event prep to collect venue images. Photos and videos make it so easy for clients and planners to choose the perfect site for an event! From images of massive event properties to inside meeting rooms, there is almost no place a drone can’t fly!
3. Entertainment Drones to Wow Your Guests
Companies have outdone themselves by using drones as a new form of entertainment for their guests! Intel is one company that impressed their guests and set the world record by having 100 drones create a unique light show! Others, like Amsterdam Drone Entertainment, have programmed their drones to dance for crowds which has truly set a new standard for event entertainment!
4. The Best Delivery Service
Some other ways to use a drone? How about deliver food, drinks and invitations! This interactive way of distributing items to people is mostly used by restaurants to give food to their customers. But, this kind of delivery service can just as easily be adapted to fit the event industry’s needs. Using a drone to deliver items to guests is extremely innovative, interactive, and a great way to make your event stand out!
5. Extra $ From Advertising and Sponsors
Drones can also be lucrative for your business! If you are hosting an event, sponsors may offer to pay you if you use drones to promote their business. Attendees are often drawn to drone tech which is seen as a great opportunity for companies to advertise. Because drones can drop off samples/products, hold up company posters, and display a brand logo, they are becoming the newest advertising trend!
Apps are also being made and adapted to incorporate drone technology. Facebook recently announced they have updated their live video stream application, Facebook Live. This update allows users to stream videos live from a drone. Twitter‘s similar live video streaming application, Periscope, also announced this feature.
By capturing stunning footage, helping venue selection, entertaining and serving their guests, delivering items, and increasing revenue and an event’s wow factor, drones are the new must-have gadget for anyone in the event industry!
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey Events!
Loopd, an event marketing wearable, provides personalized data to enhance your event strategy using the Loopd badge. By simply downloading the Loopd app, everyone at your event – guests, clients, vendors, planners, and you – can receive real-time data and analytics about your guests and event on your mobile devices!
Loopd caters to everyone at your event! The event marketing wearable allows the event’s exhibitors to identify and collect leads automatically while attendees can use the app to connect with others and trade information in place of business cards. The app will remember when and where guests connected so there will never be any of those awkward re-meeting conversations again!
Why We Love Loopd: Loopd is perfect for event planners, clients and attendees! It works in real-time by measuring traffic flow throughout the event and can significantly improve marketing campaigns because it shows what guests are most interested in. Not only that, but all of its valuable insights is provided in easy-to-understand analytics. This device is well-rounded and perfect for event planners!