Tag: event tech
ABCey’s #TechTuesday: Top 5 Smart Badges for Your Next Event!
#TechTuesday highlights the best and brightest ideas in the tech world. Technology is designed to make our lives easier, especially as event planners. With an innovative smart badge, you are able to make things much simpler for attendees, exhibitors, and yourself! Today’s #TechTuesday features a list of amazing smart badges we LOVE!
Why use smart badges?
Smart badges can simplify your event by promoting deeper networking connections between attendees, or by providing a simple method of sharing and exchanging contact information. They can also give event planners access to foot traffic and real-time analytics for their events. Exhibitors can benefit by easily sharing access to information to attendes, and can determine which guests are valuable prospects.
1. RFID Badges and LED Tech
https://www.youtube.com/watch?v=JficYgaK8j8
With the addition of smart LED tech, you can enhance any attendee’s experience! Whether it’s a lanyard or a bracelet, it will come alive and you can decide when. You can choose to light it up at a specific moment, signal an upcoming segment, or set up to interact with sensors, too. You can see them in action in the Coldplay concert in 2016 featured above!
2. SmartTrac by Hubvents
SmartTrac benefits all. For exhibitors, it notifies them when potential prospects enter their booths. How? With an analysis of attendees’ profiles and behavioral attributes! Moreover, attendees receive and event journey report that includes all their connections, booth visits, and more. Event planners can get an overview of foot traffic and interactions to see which attractions were most popular and for future improvement.
3. eventBit by Experient
EventBit has many features your guests will love! We’re all guilty of checking Yelp to look for recommendations.. EventBit can do that for you, but for booths you’d enjoy based on your preferences. In addition, it provides networking opportunities for attendees based on matching interests. Goodbye to awkward small talk! When the event is over, your guests can receive links to access information relevant to their event journeys.
4. Proxfinity
Unique features of Proxfinity are the options to brand the badge and to program a specific topic of interest! This will elicit conversations that sponsors and clients intended for the event. Event planners love that Proxfinity provides useful metrics! It includes meaningful interactions made per person, connections between demographics, topics that drive connections and conversations, and much more!
5. LiGo by Limefy
Like eventBit, this badge signals to guests when someone with mutual interests are in close proximity with flashing lights. Now your guests can spend more time engaging in meaningful connections! Guests are able to easily exchange contact information with each other with a personalized timeline. Additionally, attendees are able to access exhibitor and fellow attendee portals with a messaging platform available if they want to contact them!
Will you use smart badges?
We love smart badges, and we hope now you do too! Are there any that we missed? Will you be using any of our smart badges at your event? Let us know in the comments below or on Facebook or Twitter! If you’d like to see our past #TechTuesday blogs, click here.
ABCey’s Startup Monday: Loopd
Startup Monday is ABCey’s weekly post that showcases some of the most innovative startups based in San Francisco! These are often companies that we have our eye on or have worked with in the past. This week, we are putting the spotlight on Loopd!
What is Loopd?
Loopd is an event engagement platform aimed to make networking easier and to access to relevant marketing materials for your attendees, but it doesn’t stop there! Loopd is a great tool that benefits event planners and booth staff, too! It allows you to track guest traffic information, view interaction history and follow up with attendees!
How does it work?
Loopd is able to provide information and promote engagement with two devices: Bluetooth beacons and chips located in lanyards! Beacons are placed around the venue and communicate with the chips around guests’ necks to allow for location-tracking tools. For guests to share networking information, a simple tap between their badges can help exchange all needed information! Talk about convenient. To receive materials from any booth you visited at the event, a quick look to the app will give you access to all the fliers and promotions from the exhibitor! As event planners, you are able to track how successful your event is with real time analytics and to see what attracts the most guests.
Why we love Loopd!
Aside from the networking capabilities and analytics, Loopd also cuts down on check in and check out times! Event planners always find ways to cut down on waiting times to prevent boring guests, and Loopd is an amazing solution. With this technology, guests are able to cut down on their carbon footprint by networking through the badges instead of passing out business cards. Also, it eliminates the need for printed fliers since it can be shared through the app!
Have you had to opportunity to use Loopd or interested in trying it out? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
If you’d like to see other San Francisco startups we’ve featured before, click here.
ABCey’s #TechTuesday: Top 10 High Tech Event Activities
#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features high tech event activities!
1. Projection Mapping
Projection mapping is displaying a video over an object to create an amazing experience for your guests. The video projection brings to life any performance and activity that your audience engages in. It also adds another aspect to any event that will capture your entire audience’s attention. We also used projection in one of our previous events, and it was a huge hit!
2. Spotify House’s Bose Soundbooth
This amazing Bose Soundbooth presented by Spotify was from SXSW! Guests completely immersed themselves in music as the booth was covered in mirrors and disco balls. Attendees were also more than happy to add their favorite songs to the official Spotify SXSW playlist. What song would you add?
3. Digital Graffiti Wall
Let your guests leave their mark at your event! Also, if you add an overhead question, your guests will be excited to head over to the wall to contribute. If you’re looking for a more kid-friendly activity, project a coloring book. Adults will love the activity, too!
4. 3D Selfie
In just a few minutes, you can be 3D scanned and recreated! If you have ever wanted a small model of your photo, your wish has come true! With this booth at your event, your guests are able to walk away with a “mini me” and a lasting memory of your event! If you’re not a huge fan of having a model of yourself, you have the option to have your mini me sent to yourself and you can share it to your social media, too! Now everyone can see exactly what you wore and all the fun you had at every angle!
5. iZombie Brain Scans
These unforgettable brain scans were from the CW’s premiere of iZombie hosted by Buzzfeed! Attendees lined up to get a scan and observe their brain activity as they ate 3D-printed candy made onsite! Also, they kept the scans afterward! How could you adapt to use these brain scans at your event?
6. Social Media Wall
A social media wall is an amazing way to have your guests engage with your event and with each other! Not only will it spark conversation, it will create an online presence for your event! It will be an amazing way to break the ice and have your guests networking instead of making awkward small talk.
7. Virtual Tunnel Entrance
Give your attendees a grand entrance! Or maybe it could an enchanting and thrilling! It’s all in your hands. You decide what to project whether it be starry, checkered, or swirly! It will give off a great first impression of your event before they even enter! They’ll find themselves wanting to make another entrance.
8. Augmented Reality Gaming Wall
Whether you’re competitive or nonchalant, take your games to another level with an augmented reality gaming wall! Kids and adults alike will love seeing their movements interact with the virtual world of the game. Who can resist?
9. Edible Photo Booth
Pictures and food. Sure, they’re amazing apart, but it’s even better combined! This printer will take your selfie or any picture and print it onto your food for you! It’s the perfect Instagram moment and will help increase your social media presence along with engagement. The only problem? It’ll look too good to eat.
10. Interactive Virtual Wall
Have you ever been to a mall and seen those walls that interact with your body movements? It’s almost as if you are the wave and the colors that splash and swish around on the screen. Let your guests be mesmerized with the effects as they catch themselves walking back and forth in front of the wall!
How do you like our high tech event activities?
Have you seen any of these high tech event activities lately? Which one is your favorite? Which ones did we miss? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
ABCey Presents: 10 High Tech Photobooth Trends of 2018
Besides your swag bags, photos taken at your event are the best memorabilia any guest could have. Photobooths are a great way to get your attendees involved and can be the perfect social media marketing strategy too! From artful product design to social enablement, these photobooth experiences are designed to seamlessly complement your brand and maximize visibility and engagement. ABCey has compiled a list of 10 high tech photobooth trends of 2018 that you can try at your next event!
1. 360 Degree Photobooth
With a rig set up around, your guests can take a picture where you can view it from all angles! This creates an amazing photo-op for groups or singles, and creates an interactive component with the photo. Pixperience has some great 360 photobooths for your events!
2. Projector Booths
Instead of having to single still backdrops, spruce it up a little with a projector booth! You can switch up the backdrops for every photo and can also personalize it for every person! Ask if your guests want to upload one of their videos for a background or if they want to choose one from the set! Either way, guests are able to interact with whatever background they choose to create the perfect photo!
3. GIF Booths
Animated GIFs (pronounced “JIF,” like the peanut butter brand) have completely permeated, and in some cases, taken over social media! Let your guests create record a short and fun, animated photo to let them remember what a great time they had at your event. We even had our very own from Bosco at the Sephora VIB Rouge SF Flagship Launch, and our guests had a blast using it!
4. Light Painting Photobooth
Painting with lights. It’s an unforgettable photo op! You can use these lasers to write words or draw shapes in midair and the photo captures it all! It creates an amazing effect and allows you to get a little creative too! What will your light say?
5. Hashtag Photobooth
#Hashtags #Are #Everywhere! Who can resist them too? They are a fun way to help others find pictures similar to the one you posted. With this booth, you take a photo with the event hashtag and the hashtag printer will print a copy of the photo with the hashtag to put up on the mosaic wall! It’s a great way to personalize every photo with unique hashtags from your attendees!
6. Flipbook
A picture is worth a thousand words. This flipbook is a way to tell a whole story through a stack of photos. By printing frame by frame, these photos look as if the guests are moving, allowing you tell a story or show some dance moves, too! Giggle and Riot have super cool flipbook photobooths for your stop motion stories!
7. iPad Booths
These little iPad booths are nothing new, but have really started to gain popularity lately! People are realizing how fun and convenient these photobooths are! You are able to take the photo and send it to yourself, without any hassle or wait. It also doesn’t need to be manned all night long, so you can focus on the other aspects of your event!
8. Mirror Booth
Don’t you wish that you can see yourself while you take your photos so you know you look good? Here’s the answer to all your prayers, the mirror photobooth! With this, you can see your own poses in the mirror while it takes your photo! Say goodbye to awkward poses and stray hairs you missed when you checked yourself out!
9. Video Photobooth
Video from Bosco
These photobooths are amazing because you can make a short little clip, featuring you! It’s the perfect way to show off some of your dance moves or let a little of your silly side out. And, you can send them directly to yourself!
10. Ball Pit Photobooth
Who doesn’t love a good ball pit? Let your guests relive their childhood memories by diving into a pit of balls to take the perfect photo! It’s the optimal time to let your inner child out and capture these moments of joy!
What’s your favorite high tech photobooth? Are there any we missed? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!
5 Tips to Successfully Use Instagram for Your Event Business
Instagram has easily become one of the most popular social media apps. In 2016, it’s estimated that 500+ million people use Instagram monthly, 300 million daily, and 58% of Instagram users are 18-29 years old. Why is this important to Event Profs? Because this means Instagram can allow you to reach a larger audience, including millenials!
There are tons of research on the Instagram usage and the ways businesses can utilize it. Also, it’s important to stay up to date with what’s going on with your instagram account. So ABCey Events has created 5 tips to successfully use Instagram for your event business!
1. What to post
First, you need an Instagram account! If you don’t have one, just scroll down to #5 for tips to create the perfect account. Okay, you have an account or just created one, but now what? What do I post? hint: See below to see what types of content to post!
Types of Posts
1. Have a story: Let your followers feel like they are a part of your business and on the inside of the event action with story-like posts! However, don’t post straight advertisements. Instead, have a variety of images from selfies to video interviews. There is no limit to the content you post!
Similarly, studies suggest users want to experience the story rather than see plain objects. Salesforce found most users liked, “amusing, creative, beautiful, and inspiring” content. So maximize your Instagram reach by captivating images, posting entire event processes, features of event speakers and famous attendees, inspirational quotes, and especially human faces!
2. Relatable posts: Keep followers by posting stuff they can relate to! By fusing scenes and possible scenarios that can happen in everyday life with your products and services, followers can see how useful your products and services are!
https://www.instagram.com/p/0tpeJfAUUf/?taken-by=nike
3. Business posts: Advertise your business by posting your sponsors, events, and brand. Do this by sharing images about your sponsors in colorful and fun photos. Additionally, try to get other users, special guests, and famous people to post/tag/hashtag about your event and company. More and more people are basing their decisions on what they see on social media. Therefore, you can grow your business by having ambassadors give you some exposure!
But be careful! No one wants their entire feed filled with obvious advertisements. Learn about event marketing on Instagram below (#4 Instagram for Events).
2. Strategic Posting
Previously, we mentioned that Instagram accounts are more successful when the types of posts are different. But here are other things you can do to boost likes, follows, and comments!
1. Editing your posts: Studies have found what specific aspects of a post make them more popular. They found more people like photos with the Mayfair filter! Also, the 2nd and 3rd most liked filtered photos are #nofilter and Inkwell, respectively. In addition, you’re more likely to get likes on images that are brighter with a single dominant color, especially blue, and background space than others! Don’t forget to use Geographical locations and connect with users by a shared location. Check out Curalate’s full study for more tips.
2. Posting times: Don’t pester and annoy followers! If you are posting multiple times a day, spread them out. However, most studies suggest posting only 5-7 times throughout the week. Specifically, your best bet is to get the most likes by posting on Wednesday from 5-6pm! Additionally, don’t stress about posting right on time and schedule posts with apps like Hootsuite and Schedugram.
3. Gain followers, grow your business
1. Instagram interaction: By interacting with users, you’re sure to gain and keep followers! First off, you can simply ask questions and inviting captions that lead people to comment. From re-gramming someone’s post related to your business/event, tagging companies, responding to comments, commenting on and liking posts, and giving shout outs to your loyal followers, show your followers you care and value their support!
2. Spoil your followers: Reward your followers well by posting announcements, contests, and special offers! You can have them follow, like photos, comment, hashtag, and tag your account to be entered to win prizes and special offers! This encourages people to follow you, as they will be the first to see when you are holding contests. Now you have followers promoting your event and business to others!
4. Instagram for Events
Now, for all you event profs, we have Instagram tricks to make your next event a success!
1. #Hashtag: Make sure you use hashtags to help people discover your Instagram. Use both specific hashtags and popular hashtags so people can find your event/company easily! One study found that interactions increased with 11 hashtags, but most studies suggested using 5-10 hashtags. If your choose to include many, hide them by commenting your hashtags or hiding them many lines below your main caption. This way followers don’t get annoyed seeing them!
2. The Event: You can use Instagram to entertain your attendees and market your next event! Encourage users to post images and include your event specific hashtag in the caption. Then, companies like instafeedlive, will display them on screens around the event, making your guests feel special!
In addition, by simply using your event hashtag, your guests can leave your event with memorabilia! Printers, like Photoboxx and Luster, scan Instagram for your event hashtag and print the images out instantly. Also, you can allow guests to print a postcard and polaroid picture when they hashtag their photos! Learn more about them here. So give your event and company immediate publicity and get these tools at your next event!
3. Event hype: When showing the story of your event, there are tons of things to capture! Post about the event before, during, and after to keep the event fresh in your follower’s minds. First get them excited with behind the scene images of the venue set up with your event team hard at work! Moreover, use Instagram to not only remind followers when tickets go on sale, but also hype up attendees with event fliers and countdown day photos. This makes them feel like they are right in the middle of the everything happening at the event!
5. Creating Perfect Profile
Your profile is extremely important as it’s how they judge your account! Therefore, you need to be sure that your Instagram looks like something they should follow.
1. Your Bio: First, create a bio description that is short, fun, and interesting. But it still needs to say your business name or who you are, what your business does, and make it unique!
2. Get them to your website: If you didn’t know, links on your photo captions don’t work. Thus, the only link to get people to your website is in your bio. So make sure you include your website link, and any other informative names you want people to search and find you by (ex: Event Planner).
3. First impression/Profile pic: Along with photos and your bio, users see your profile picture first. Get a good quality photo of your logo or a picture that represents your company to bring in more followers!
How are you going to use Instagram at your next event? Tell use in the comments below or on Facebook and Twitter. Also, follow us on Instagram!
#TechTuesday: 5 ways to use drones for events
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world. ABCey has compiled 5 innovative ways event planners are utilizing drones!
Although they were first used for military purposes, drones are becoming extremely useful tools for the event planning industry. Drones are not only used to capture stunning aerial images, but also in previously unimaginable ways that go beyond just pictures and videos. Here are 5 great ways to use drones for your next event!
1. Aerial Event Photos and Videos
Drones are now a popular tool for event planners, because they can capture amazing aerial footage from an infinite number of angles. They are also extremely versatile and can be used at conferences, trade shows, galas, festivals, and sporting events! This tech allows for extraordinary 360 degree views of all attendees, as well as close ups of speakers and performances.
2. Choosing the Perfect Venue/Site Selection
Drones can also be used for pre-event prep to collect venue images. Photos and videos make it so easy for clients and planners to choose the perfect site for an event! From images of massive event properties to inside meeting rooms, there is almost no place a drone can’t fly!
3. Entertainment Drones to Wow Your Guests
Companies have outdone themselves by using drones as a new form of entertainment for their guests! Intel is one company that impressed their guests and set the world record by having 100 drones create a unique light show! Others, like Amsterdam Drone Entertainment, have programmed their drones to dance for crowds which has truly set a new standard for event entertainment!
4. The Best Delivery Service
Some other ways to use a drone? How about deliver food, drinks and invitations! This interactive way of distributing items to people is mostly used by restaurants to give food to their customers. But, this kind of delivery service can just as easily be adapted to fit the event industry’s needs. Using a drone to deliver items to guests is extremely innovative, interactive, and a great way to make your event stand out!
5. Extra $ From Advertising and Sponsors
Drones can also be lucrative for your business! If you are hosting an event, sponsors may offer to pay you if you use drones to promote their business. Attendees are often drawn to drone tech which is seen as a great opportunity for companies to advertise. Because drones can drop off samples/products, hold up company posters, and display a brand logo, they are becoming the newest advertising trend!
Apps are also being made and adapted to incorporate drone technology. Facebook recently announced they have updated their live video stream application, Facebook Live. This update allows users to stream videos live from a drone. Twitter‘s similar live video streaming application, Periscope, also announced this feature.
By capturing stunning footage, helping venue selection, entertaining and serving their guests, delivering items, and increasing revenue and an event’s wow factor, drones are the new must-have gadget for anyone in the event industry!
Know any other ways drones are used? Let us know in the comments below or on Facebook and on Twitter!
StartUp Monday: Loopd, the Event Marketing Wearable
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey Events!
Loopd, an event marketing wearable, provides personalized data to enhance your event strategy using the Loopd badge. By simply downloading the Loopd app, everyone at your event – guests, clients, vendors, planners, and you – can receive real-time data and analytics about your guests and event on your mobile devices!
Loopd caters to everyone at your event! The event marketing wearable allows the event’s exhibitors to identify and collect leads automatically while attendees can use the app to connect with others and trade information in place of business cards. The app will remember when and where guests connected so there will never be any of those awkward re-meeting conversations again!
Why We Love Loopd: Loopd is perfect for event planners, clients and attendees! It works in real-time by measuring traffic flow throughout the event and can significantly improve marketing campaigns because it shows what guests are most interested in. Not only that, but all of its valuable insights is provided in easy-to-understand analytics. This device is well-rounded and perfect for event planners!
Would you use Loopd? For what type of events? Let us know in the comments below or on Facebook and Twitter!