Tech Tuesday: Wifarer

Tech Tuesday highlights some of the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming companies for their innovative ideas and ability to think outside the box!

If you’re anything like me, figuring out directions isn’t my strong point. I can somehow manage to end up on the complete opposite direction of where I’m supposed to be. That’s why I always have Google maps by my side! Unfortunately, I have this same problem when I’m inside really big venues. Thankfully there’s a new app called Wifarer, and it turns indoor mapping into an experience all on it’s own.

There are a few businesses that have indoor maps, like Google, however Wifarer takes it a step further. It actually makes sure you understand where you are. In order to do this, Wifarer has done three amazing things:

  • It created a way to find locations indoors without GPS.
  • It has drawing maps so detailed that they can guide you to anywhere you want to go, from the nearest bathroom to the emergency exit.
  • There isa ton of proximity-based content, just like if you were to walk past a sculpture, Wifarer can tell you all about it.

This can also be extremely useful for users when they attend events.  Event planners can incorporate this app by including turn-by-turn directions inside the venue. They can also include location-specific content, such as information on a certain exhibitor when they walk past the booth. Planners can also charge exhibitors for what they want to share through the app, such as photos or videos.

We love this idea and can’t wait to test it out at our next big event. Let us know your thoughts in the comments below or on Facebook and Twitter!


Startup Monday: Waze

The San Francisco Bay Area is truly a beautiful place. Every year thousands of tourists, visitors, and newcomers flock to our beloved city. Unfortunately this leads to more congestion and even more traffic. San Francisco was actually just rated one of the top 3 cities with the worst traffic. Thankfully there’s an app that can help with this problem. If you haven’t already heard of Waze, it helps users share real-time traffic and road information.

Imagine all the millions of drivers around the Bay Area, working together to outsmart traffic and finding the best routes. Waze not only gives turn-by-turn voice directions, but also helps in alerting drivers about potential obstacles on their routes. It learns the favorable routes drivers take and can even locate nearby gas stations.

Waze has also successfully integrated social features. Users earn points every time they contribute road information. These points help solidify their position in the Waze community (such as “Waze Baby” to “Waze Royalty”). This app also uses a live drive-time integration. Users can even see live updates of their friends’ position on the map as they move.

Waze is easy to use and the additional features, such as voice navigation and the ability to see others live time really puts this above other apps.

What do you think about this app? Let us know in the comments below or on Facebook or Twitter!