ABCey’s Tech Tuesday: 5 Best Social Media Management Tools

As event planners, we leverage social media as a powerful tool to grow businesses, whether it involves showcasing that we’re on top of all of the latest trends, or promoting and marketing our events to a targeted audience. Thus, today’s #TechTuesday features 5 of the best social media management tools to help you stay organized and efficient from a single interface!

1. Buffer

Buffer is a classic social media management tool aimed at primarily scheduling posts and tracking the performance of your content. With this app, free users can connect up to 3 social accounts, including Facebook, Instagram, Twitter, and so on.

2. Hootsuite

HootSuite is another popular social media management app. Compared to Buffer, HootSuite supports more services such as WordPress Blogs and YouTube Channels. Besides content scheduling, HootSuite also allows you to review timeline and manage replies, all in one tool.

3. PostPlanner

In addition to scheduling, PostPlanner is the best tool for curating content on your social media accounts. PostPlanner helps you to identify best-performing content that will resonate with your audience, so you’ll never run out of idea! And most importantly, PostPlanner is pretty affordable compared to other alternatives.

4. Sprout Social

Sprout Social is an efficient social media marketing tool for business of all sizes. You can collaborate on items with multiple people in real-time as well as assigning tasks to your teammates. Moreover, Sprout Social has a unique feature called Smart Inbox, so you can review messages from different social accounts in one single spot.

5. eClincher

eClincher is the ultimate social media productivity system. It allows you to manage multiple social media accounts, pages, and groups with just one intuitive platform. This app also has built-in visual marketing tools, so you can edit your posts with Canva, emoji, etc. Lastly, users also have access to unlimited analytics reports for both social media and websites.

Organizing all your social accounts can be extremely stressful and overwhelming, and these tools can simplify every aspect of managing your social media. Have you heard of any of these apps? Which of these social media management tools do you use? Let us know in the comments below or on Facebook and Twitter!

Create a Customized Snapchat Filter for Your Event

As Snapchat continues to be a dominant avenue for social media, it is a great tool to use for event promotion. As you may know, Snapchat has an awesome feature that allows you to create your own snapchat filter for an event, On-Demand Geofilter. This allows anyone at the location of your event to use the filter during a designated time frame. At ABCey, we like to keep you up to date on all the latest social marketing tactics. So, here is a simple step by step on how to create your own filter!

** Note: to create an On-Demand Geofilter you must have a Snapchat account.

Create a Customized Snapchat Filter for Your Event

Step 1: Go to Canva.com

Once at the website, create a design using custom dimensions 1080px x 1920px.

After setting the dimensions, start designing! Keep in mind you want to leave room for people’s faces – so try to stick to customizing the top, bottom, and frame of the space.

Step 2: Download Your Finished Product

After you finish designing your cool new filter, click the download button and download the file as a PNG.

Step 3: Download GIMP

Download the computer application GIMP.

Step 4: Open Your Filter in GIMP

First, open your new filter by going to File → Open → Select Filter PNG. After, go to Select → By Color and click the white portion of your filter. Proceed by going to Colors → Color to Alpha. Finally, go to File → Overwrite nameofyourfilter.png.

Step 5: Go to Snapchat

Login to Snapchat.com and follow the steps on their website to upload your filter, select the location and time you want your filter to be active.

Happy Snapping!

Do you plan on using a custom Snapchat filter for your events? Let us know in the comments below and on Facebook or Twitter!

Canva Brings Simplicity to Graphic Design!

Whether your tired of seeking out a graphic designer or just want to spruce up the signage for your own business, Canva is the perfect site for you! Why? Well, it’s free but not only that, Canva is a design website that is accessible and simple to use for everyone!

How it works: It’s simple, Canva allows it’s users to create anything from flyers, to business cards, to a facebook cover. What you do, is select what type of signage you’d like to create and either use one of Canva’s preloaded images (at a cost of $1 to you) or your images for free. You will be able to added text using their banners, shapes, text bubbles, etc. and you even have the added flexibility of choosing your own colors and fonts. An added feature being that you can also insert icons, lines, and frames to your image!

Why we love it: Canva brings sophisticated design abilities to anyone, from students creating flyers, people who want to create cards for their friends or spruce up their social media look, or business looking to improve their image without breaking the bank!

Would you use Canva? Share with us in the comments below or on Facebook and Twitter!