ABCey’s Top 5 Entrance Ideas for Your Next Event!

How your attendees enter your event can instantly create the “wow” factor before the event event starts!  ABCey Events provides insight on ways truly make an entrance.

1.Use Projection Mapping

Make an Entrance - Tunnels

Tunnels are a great way to create a transition from the outside world to your event. Utilizing projection mapping and audio in a tunnel can really get people in the mindset to focus on whats coming up!


2.Create an Archway

Entrance - Archways

Archways offer a huge branding opportunity to kick off your event! The sheer size will grab your attendees attention!

3.Get Interactive

Entrance Ideas - Interactive

Use the entrance as a chance to have guests immediately get interactive! Create a quick and fun activity to get people having fun ASAP!

4.Have a Photo Op

Entrance - Photo Op

Create a photo opportunity guests can’t miss! This will also help your event have a social media presence as guests can post their pictures to all their social media accounts!

5.Have Greeters

Event Entrance - Greeters

Instantly pump people up by having greeters at the entrance either offering them a cocktail or party gift!


Making a statement from the beginning to end of an event is always one of our goals! Having a stellar entrance definitely a must!

What are your favorite entrance ideas? Let us know in the comments below or on Facebook and  Twitter!

ABCey’s #TechTuesday – The Bosco

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world! In today’s #TechTuesday, we present to you The Bosco!

What is The Bosco?

Looking to upgrade from a classic photobooth? The Bosco will help you do just that! Their five products create extra branding opportunities as well as opportunities to bring photos to life in GIF form. All of their products are sure ways to get people raving about your next event!

GIF Booth

The Bosco was the creator of the OG GIF Booth! GIF booths combine multiple images into an animated picture for guests to send themselves, use for social media, and as branded print outs of the photos! ABCey most recently used one of their amazing  GIF Booth’s at the  Sephora VIB Rouge SF Flagship Launch Party!

The Multicam

The bosco multicam

The newest product to the Bosco lineup is the Multicam. Eight cameras all capture one moment creating a really cool 3D effect. Once users take their photos, the images are then branded and uploaded to the interest so users can share them across their social media accounts!

The Bosco Lite

Bosco Lite

The Bosco Lite is the non-printing version of the GIF Booth. Using an iPad, users make their GIF and then the GIF is branded and shared on the internet! This extremely portable machine is a great addition to any event!


Video Booth

Bosco Video Booth

The Video Booth is based off of the video confessional booths you have seen in a lot of reality TV shows, (The Bachelor, any MTV show). Using an iPad, the user records their video. The booth has the capability to brand the video and upload to the internet where users have the opportunity to share the video to their social media pages. Finally, the booth also prints out a branded print as well! The Video Booth combines, video, social media sharing and printing to make an awesome experience for any partygoer!



Bosco #print

#Print uses social media hashtags to print out user photos! Partygoers take photos on their phone and use the designated party hashtag and upload the photo to their social media accounts. #Print will find the photo using the hashtag and print a branded version of the photo!


We love The Bosco and have used products at various events! It is a great way to add branding to an event while also giving attendees a fun activity and something to remember!

Will you be using a photobooth for your next event? Want to try something new and exciting like The  Bosco? Let us know in the comments below or on Facebook and Twitter!



How To: Turn Your Next Event Into a Branding Machine!

Nowadays, we’re seeing much more purpose, meaning and objectives behind events, and they aren’t just an excuse to throw tons of money around. Don’t get me wrong, we’d welcome the days of parties, but typical reasoning behind throwing most events is to create some kind of lasting impact with specific goals in mind!


One of the challenges of event planning is finding a way to create and sustain buzz and anticipation around an event, to capture attendees’ energy, and to use it to grow the brand exponentially.  Simply put, branding an event properly should create the momentum needed for attendees to “want” to come, to view the event as the “place to be,” and to spread the word before, during, and long after. What does branding really do? It separates you from the competition, and creates loyalty and awareness. It increases ROI (return on investment) and ROO (return on objectives), and builds equity.

Here are 5 steps to follow when you are ready to turn your next event into a branding machine, and to learn how to leverage the power of a shared experience!


1. Know your client and their goals: First things first. Identify the clients vision and figure out what they want to get out of throwing this expensive event! The vision is “the big picture” of what impressions, and memories you want to leave in your attendees’ minds. Decide on a theme and begin to give it some personality!


2. Start from the ground up:  We all know that events begin the moment an attendee gets an invitation and continues to create memories that last a lifetime! A catchy and unique name is key, so make it stand out! Once you do have your name, get a domain name with .com extension. A unique brand requires a unique online presence. Plus, it’s easier to remember and give out to people. Connect your brand to your audience right off the bat!

RSA Conf_INV landing page

3. Graphic Design: Brand identity encompasses several things: logo design, color palette, website design, and collateral materials such as programs, brochures, signage, gifts, gobos, napkins, centerpieces, presentation templates, clothing and event surveys. Compelling design and social integrations are critical and can extend the lifespan of the event. This is an opportunity to prompt emotional responses from your attendees. Use your vision to create synergy and a consistent marketing message which can be carried throughout. A good program with valuable content is also clearly important, but how it is all presented is right up there!


4. Engagement: Engage in a conversation and listen to what your audience is saying, and the dialog will be key to building your brand. It is increasingly more important for your brand to be social, so engage people on social media platforms by starting conversations. Let your brand speak, and be sure to request feedback post event, and to submit questions while still in the planning stage.


5. Offer Something Unique: Your brand needs to offer something that your competitors don’t. Keep way on top of current industry trends and technology to figure out new ways to showcase your brand (whether it be through interactive displays, or 3D projection mapping. Interaction is paramount and so much can be done here- take it to the next level!

Are you ready to plan your next branding machine? Remember, it is about creating an event that not only meets its strategic objectives, but creates an environment that supports those objectives in a fun and memorable way! Let us know your thoughts in the comments below, or on Facebook & Twitter!