Tag: brand
5 Interesting Ways To Use Videos For Your Next Event!
Videos may seem a bit overrated, but as technology continues to explode, there continues to be new and exciting ways to use video at events. Videos can be used for a variety of purposes in ways that you may have never known about, or tried yet. From live streaming, to projection mapping, video competitions, user generated videos, and event recap videos, ABCey Events has compiled a list of 5 interesting ways to use video for your events!
Incorporate videos into your next event with these 5 ideas!
1. Live Streaming
Live stream your event! This is a great alternative for those who couldn’t purchase tickets or just simply couldn’t make it. By allowing viewers to watch in on the fun, they’ll want to come to your event even more the following year. In addition, you’ll be able to boost attendance rates by allowing people to view your live stream. Use apps and features that are trend like Facebook Live or Periscope to live stream you event! If you want to learn more about Facebook Live, stay tuned for next Tuesday’s blog!
2. Video projection mapping
Video projection mapping has the capacity to transform any object into a screen. Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion. Events combine motion graphics, 3D animation, and an occasional bit of video that playfully highlights or manipulates a building’s usual geometry.
3. Video Competitions
Have guests form a team or form a team! Then, have them do a fun activity around the venue for a small prize. One of the participating team members can record their team’s adventure on their personal mobile phone while doing the event. Then, have the teams post their video on social media to get validated to win. This can help guests network make new friends, as well as show other people how fun your event was!
4. User Generated Video
Get your attendees to voluntarily help you do product reviews on your latest product. You can let them try it out and, as an incentive, give them a small prize or a sample of the product afterwards to further promote your brand! Make a promotional video for your product afterwards!
5. Event Recap Video
End your event off with a recap video of all of your event highlights. These highlights help to show guests the best and the most successful activities from your event. Attendees will be able to remember all of the fun that they had, and can share with co-workers, friends, and family. This video can even be used to promote future events as well, or to help build your brand!
Will you be using any of these video ideas for your next event? Comment below or on Facebook and Twitter!
#TechTuesday: 5 ways to use drones for events
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world. ABCey has compiled 5 innovative ways event planners are utilizing drones!
Although they were first used for military purposes, drones are becoming extremely useful tools for the event planning industry. Drones are not only used to capture stunning aerial images, but also in previously unimaginable ways that go beyond just pictures and videos. Here are 5 great ways to use drones for your next event!
1. Aerial Event Photos and Videos
Drones are now a popular tool for event planners, because they can capture amazing aerial footage from an infinite number of angles. They are also extremely versatile and can be used at conferences, trade shows, galas, festivals, and sporting events! This tech allows for extraordinary 360 degree views of all attendees, as well as close ups of speakers and performances.
2. Choosing the Perfect Venue/Site Selection
Drones can also be used for pre-event prep to collect venue images. Photos and videos make it so easy for clients and planners to choose the perfect site for an event! From images of massive event properties to inside meeting rooms, there is almost no place a drone can’t fly!
3. Entertainment Drones to Wow Your Guests
Companies have outdone themselves by using drones as a new form of entertainment for their guests! Intel is one company that impressed their guests and set the world record by having 100 drones create a unique light show! Others, like Amsterdam Drone Entertainment, have programmed their drones to dance for crowds which has truly set a new standard for event entertainment!
4. The Best Delivery Service
Some other ways to use a drone? How about deliver food, drinks and invitations! This interactive way of distributing items to people is mostly used by restaurants to give food to their customers. But, this kind of delivery service can just as easily be adapted to fit the event industry’s needs. Using a drone to deliver items to guests is extremely innovative, interactive, and a great way to make your event stand out!
5. Extra $ From Advertising and Sponsors
Drones can also be lucrative for your business! If you are hosting an event, sponsors may offer to pay you if you use drones to promote their business. Attendees are often drawn to drone tech which is seen as a great opportunity for companies to advertise. Because drones can drop off samples/products, hold up company posters, and display a brand logo, they are becoming the newest advertising trend!
Apps are also being made and adapted to incorporate drone technology. Facebook recently announced they have updated their live video stream application, Facebook Live. This update allows users to stream videos live from a drone. Twitter‘s similar live video streaming application, Periscope, also announced this feature.
By capturing stunning footage, helping venue selection, entertaining and serving their guests, delivering items, and increasing revenue and an event’s wow factor, drones are the new must-have gadget for anyone in the event industry!
Know any other ways drones are used? Let us know in the comments below or on Facebook and on Twitter!
4 Types of Content That Increase Brand Awareness
In this era of social media and online marketing, nothing is more important than valuable online content to get your brand’s name out there. Especially as event planners, we want to spread our events out the world. A wide online presence helps you reach a large audience. ABCey introduces you to the 4 types of content that increase brand awareness and help you to establish your brand in the market.
Free Content
Blogs are a great way to provide your customers with information about your service or product. They are free and give customers an idea of what you offer. It’s even better if you provide your audience with more than just information about your own brand, but include informative news about the industry you’re working in. This way, you turn your blog into a regularly visited destination for your audience. Depending on the value you provide, people might even share your blog on social media, which helps increase brand awareness.
Email Newsletters
Most people check their emails on a daily basis, which makes an email newsletter a great way to increase brand awareness. It is time efficient and cost effective! Email newsletters are a great way to promote your events as well! An informative email addressed to all people on your subscription list updates your audience about news regarding your brand, industry, or events. Reaching out to your audience illustrates your engagement and that you care about them. However, too many emails might come off as too spammy and people might unsubscribe soon. Therefore, send your email newsletters just once a week or on a bi-weekly basis.
Images
Images make your content more compelling. Whether they are on your website, in your blog, or in email newsletters – always include some relevant images! Texts without images look boring and are likely to be skipped by people. Using images also helps you create a certain atmosphere that might be relevant for your brand. Bestow your brand with a serious, funny, or playful vibe to attract potential customers. In addition, use a brand logo to establish recognition value in your industry. It is important that your logo is consistent and always looks relatively the same, otherwise your audience could get confused.
Videos
Studies have shown that customers who watch videos about a product or service, feel more confident about purchasing it. Creating videos might be a little bit more work than all of the above, but it’s worth the effort! An artistic or eye-catching video will likely be shared on social media by your customers and therefore reach a larger audience. Make your video go viral on Youtube with a strong message that helps you to increase brand awareness. If you are an event planner, why don’t you post some clips of previous events to give your customers a taste of your great work?
No matter which type of content you use, all of them demonstrate engagement with your audience. Include a “call to action” in order to establish interaction between you and your customers.
What is your advice on how to increase brand awareness? Tell us about it in the comments below or on Facebook or Twitter!Tech Tuesday: Event Farm
Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!
As event professionals, we often face many registration challenges before, during, and post event! From creating the attendee list to sometimes mailing out invitations, a lot of work goes into pre-event planning. This is where Event Farm can help! Event Farm is an innovation focused company that offers a customized, online invitation, ticketing, guest registration, mobile check-in and digital activation platform designed to make planners more effective. They provide creative solutions to promote brands and engage targeted audiences making the event planners job way less hectic!
We know Eventbrite is the current main ticketing source for events, but Event Farm provides real time check-ins for guests allowing for additional guests on the fly and arrival alerts to keep event planners in the loop and up to date! We also love that Event Farm provides post event data to help us improve for the next event!
How it Works: Pre-Event | The first step with Event Farm happens before the event. This includes the customized invitations and ticketing sites. When planning an event your brand matters. The invitations are what guests see first so they better look great! Event Farm also allows planners to see a 360 view of the event, tracking realtime read-rates, RSVPs, and guest responses.
How it Works: During Event | During the actual event a planner has many things to worry about and keep track of. With Event Farm, the guest check-in is taken care of with their mobile app. No barcodes, no paper. Quick and effective!
How it Works : Post Event |Post event is all about gathering data. Event Farm provides planners with a multitude of data information on the event to help foster long term guest relationships and to improve on future events while measuring guest engagement.
Will you use Event Farm for registration at your next event? Let us know in the comments below or on Facebook and Twitter!