Startup Monday: No more hunting with Product Hunt

Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on, or have worked with in the past & would like to share with friends and followers of ABCey Events! In today’s Startup Monday, we highlight Product Hunt, a new way to discover tech!

Are you a tech junkie? This can be trying to discover new technologies most days and seeing what other new products come out the next! These products can be anything from books, podcasts, and games. So, if that sounds like you, ABCey Events has found the website to cater to your tech needs. Instead of searching endlessly on the web, meet the new social media of tech, Product Hunt! This website and app gives you the latest, up and coming tech just for you. We know how busy event profs can get, so save time with thanks to this great company!

Upvote

Product Hunt helps you discover new tech content. And soon it will be your next favorite thing! Specifically, the best part of this is that there are upvote buttons that help push tech to the top of the list. This makes it easier for you to find the most popular tech. Now, event profs easily can see which tech will be the next big thing!

Collections

If you’re ready for loads of tech finds, check out the collections section of Product Hunt. These collections are a heap of grouped products that you love and want to share! With this great feature, you can see what others have collected or start a collection yourself!

More of what Product Hunt has to include!

Plus, Product Hunt is more social than you think. Product Hunt encourages live chats, shopping, and meetups. So get out there! What are you waiting for? This is a great opportunity to meet new people with the same interests as you and explore new material too! Moreover, Product Hunt provides their own blogs, tips and podcasts. Stay tuned, because you don’t want to miss out!

So if you plan to use Product Hunt to discover new tech, let us know in the comments below or on Facebook and Twitter!

4 Types of Content That Increase Brand Awareness

In this era of social media and online marketing, nothing is more important than valuable online content to get your brand’s name out there. Especially as event planners, we want to spread our events out the world. A wide online presence helps you reach a large audience. ABCey introduces you to the 4 types of content that increase brand awareness and help you to establish your brand in the market.

Free Content

Blogs are a great way to provide your customers with information about your service or product. They are free and give customers an idea of what you offer. It’s even better if you provide your audience with more than just information about your own brand, but include informative news about the industry you’re working in. This way, you turn your blog into a regularly visited destination for your audience. Depending on the value you provide, people might even share your blog on social media, which helps increase brand awareness.

Email Newsletters

Most people check their emails on a daily basis, which makes an email newsletter a great way to increase brand awareness. It is time efficient and cost effective! Email newsletters are a great way to promote your events as well! An informative email addressed to all people on your subscription list updates your audience about news regarding your brand, industry, or events. Reaching out to your audience illustrates your engagement and that you care about them. However, too many emails might come off as too spammy and people might unsubscribe soon. Therefore, send your email newsletters just once a week or on a bi-weekly basis.

Images

Images make your content more compelling. Whether they are on your website, in your blog, or in email newsletters – always include some relevant images! Texts without images look boring and are likely to be skipped by people. Using images also helps you create a certain atmosphere that might be relevant for your brand. Bestow your brand with a serious, funny, or playful vibe to attract potential customers. In addition, use a brand logo to establish recognition value in your industry. It is important that your logo is consistent and always looks relatively the same, otherwise your audience could get confused.

Videos

Studies have shown that customers who watch videos about a product or service, feel more confident about purchasing it. Creating videos might be a little bit more work than all of the above, but it’s worth the effort! An artistic or eye-catching video will likely be shared on social media by your customers and therefore reach a larger audience. Make your video go viral on Youtube with a strong message that helps you to increase brand awareness. If you are an event planner, why don’t you post some clips of previous events to give your customers a taste of your great work?

No matter which type of content you use, all of them demonstrate engagement with your audience. Include a “call to action” in order to establish interaction between you and your customers.

What is your advice on how to increase brand awareness? Tell us about it in the comments below or on Facebook or Twitter!

ABCey Named one of the Best Event Planners in SF!

ABCey was recently honored by SocialTables as one of the top event planners in San Francisco! We couldn’t be more proud! We work hard to put on the best events possible and we are so thankful for the recognition.

The article reads:

“ABCey Events strive to be innovative by building magically interactive environments that bring your brand to life and create meaningful, joyful, and socially engaging experiences. Their love for technology ensures that your event will be fresh and exciting.”

This year, we’ve had the pleasure to put on some big events, like the Blackjet Launch Party in Union Square, and are excited to work on more!

Send us some love in a comment and on Facebook & Twitter! 🙂