It’s getting increasingly harder and harder to engage audiences. With over 1000 cable channels, video streaming online, and on-demand music streaming, we have become more sophisticated and demanding! So, when your audience arrives at your event they expect the same level of choice, engagement, and customization. Read on for tips to truly engage live audiences!
1. Get them before they arrive: Reach out to your audiences and get them interacting with your content and your brand before they even show up. This does not include a simple email blast, but real and interactive content they can begin to engage with and get them psyched for & buzzing about your event! Pushing social media content is helpful, but be sure to create a branded campaign and target your influencers.
2. Give them something to do: True learning only happens when your audience experiences something! Give them a task, ask something of them, or expect them to bring some valuable insight. Your audiences want to be asked to participate in the process. Give people something to buzz about!
3. Let them have a say: Allow your audience to choose their own path at an event or conference. This goes beyond having them build their agenda through your conference app. Have them build content, change the flow, or collectively decide how they will interact with demos, content, and speakers. Creating unique and personalized content is the only way to authentically target event attendees!
4. Get them talking: A social media wall is one way, of course, but what about in-the-moment engagement? Integrate social media into the program flow so that you are receiving real-time feedback, questions, and comments that will tell you, on the spot, if your message is hitting home.
5. Speak to them: Really interact with them, not just to their heads, and provide content they need. Speak to their hearts as well. We tend to forget that, as professional as we all are, that our audiences come to our events to be moved, informed, and ultimately changed in some way. They want to be enriched and sometimes the answer is not just valuable content, but ideas that move & challenge them!