Whether organizing a conference, meeting, or event, planners are utilizing new techniques bolstered by the latest technology in order to ensure attendees get the most out of an event. With an increasing focus on achieving event ROI and success, it is becoming more and more important to improve event engagement by involving attendees throughout the experience: before, during and after! These features include apps, seating, visuals and much more!
Here are ABCey’s Top 10 ways to boost participation at your next event!
1.Event Engagement with Mobile Apps
Mobile apps such as Whova, Event Friendly and Event Board aim to transform audience networking and event engagement. These platforms include key features such as the accessibility of communication amongst each other, the ability for guests to plan networking in advance and also receive real time updates. There is also the ability to receive feedback during and after the event!
2. Mixed Seating
We all know theatre style is making it’s way out, and mixed seating IN! Mixed and informal seating at your event is important so that the audience is comfortable, and creates more space for lounging, networking, and engaging. We love this stage and seating design from Girl Boss!
3. Bioreactive Wristbands
There are a variety of new devices to engage the stage with the audience! Bioreactive wristbands were recently used at a Google-sponsored music event that displayed levels of emotion, movement and energy! These levels were presented on a real time board for the audience to see. Developments in new tech continue to change the event industry as it becomes more integrated into our daily lives!
Catchbox gives the audience the capability to speak and participate at an event or conference, making it fun and different! No more walking across the room to pass the mic! Attendees have a chance to engage with each other with the use of this throwable microphone. Make sure to keep your eye on the box so you don’t get hit in the head!
5. Virtual Reality
Not all event engagement needs to include speaking! Having new technology at events provides participation with the use of virtual reality headsets. VR can range from the audience playing a game to showcasing a new product, and is even used to scout event spaces! This interactive technology allows the audience to have some fun!
6. Live Visual Thinking
7. Social Media Influencers
One influential person can change the perspective of an event compared to many average social media users! The attendees who are more powerful on social media can be tracked prior to an event through monitoring. This allows them to engage with their followers and have a discussion.
8. Eye Catching Sets and Backdrops
It is important to have a design or event that is eye catching to the audience! Projection mapping can also help display content to really drive a brand’s message across. This will spark the interest of the attendees and set the tone for engagement and discussion.
9. Special Perks
Give attendees a gift to show your appreciation, and you don’t have to spend a ton! At our recent Upstart 10x Event, we created a cute low budget gift which included Dill Seeds from Urban Adamah (an event sponsor), tied with a custom flip book of all of the organizations members, and info on the company. This gave attendees a little something to discuss and take home!
10. Networking After Party
Well this one’s a given! Who doesn’t need a cocktail after a long day of sessions? DO provide a chance for attendees to continue the conversation, relax, and enjoy themselves. This also gives the guests the ability to talk about what they learned, as well as a way to meet and network with new people!
As attendees go to events to learn, network, and engage they also want an unforgettable experience! Event engagement allows the audience to have a unique involvement with the event. What are your favorite ways to stay tuned in at an event? Let us know in the comments below or on Facebook and Twitter!
Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming companies for their innovative ideas and ability to think outside the box!
As #eventprofs, we understand that one of the major goals of conference planning is attendee engagement! Whether it be before the conference begins, during the Q&A, or a post-event evaluation; we must continue to elevate the experience. We’ve found 3 great new apps that will help increase engagement for your conference throughout!
Before: Topi | During large conferences, it can be daunting to look around a convention center without knowing many individuals. At events, Topi is synced to include the individuals attending the conference and split people into different categories. Before the guests arrive on site, they will have access to the Topi app to identify the most relevant individuals attending. The app allows guests to expand networks and be better prepared to meet others!
During: Crowd Mics | Suddenly the long Q&A session at the end of a speaker session no longer seems as dreadful! Crowd Mics is an app that will turn a smartphone into a portable microphone that can be heard through a room’s sound system. It also has the ability for text commenting, for those individuals less willing to share. We love how Crowd Mics is engaging audiences and creating greater interaction between guests and speakers!
After: waggl | One tough issue we face as event planners is gaining feedback from conference attendees post event! This new app allows planners to pose a question to guests, who can then respond on mobile devices. Once an attendee anonymously responds to the question, they can vote on responses by other guests to the same question. As more votes are tallied to the question, a leaderboard is formed to show the top 5 responses to the initial question. This type of feedback will garner new insights for the future as guests are able to give responses in a fast and helpful manner!