Startup Monday is ABCey’s weekly post that showcases some of the most innovative startups based in San Francisco! These are often companies that we have our eye on or have worked with in the past. This week, we are putting the spotlight on Loopd!
Loopd is an event engagement platform aimed to make networking easier and to access to relevant marketing materials for your attendees, but it doesn’t stop there! Loopd is a great tool that benefits event planners and booth staff, too! It allows you to track guest traffic information, view interaction history and follow up with attendees!
How does it work?
Loopd is able to provide information and promote engagement with two devices: Bluetooth beacons and chips located in lanyards! Beacons are placed around the venue and communicate with the chips around guests’ necks to allow for location-tracking tools. For guests to share networking information, a simple tap between their badges can help exchange all needed information! Talk about convenient. To receive materials from any booth you visited at the event, a quick look to the app will give you access to all the fliers and promotions from the exhibitor! As event planners, you are able to track how successful your event is with real time analytics and to see what attracts the most guests.
Why we love Loopd!
Aside from the networking capabilities and analytics, Loopd also cuts down on check in and check out times! Event planners always find ways to cut down on waiting times to prevent boring guests, and Loopd is an amazing solution. With this technology, guests are able to cut down on their carbon footprint by networking through the badges instead of passing out business cards. Also, it eliminates the need for printed fliers since it can be shared through the app!
If you’d like to see other San Francisco startups we’ve featured before, click here.
Swag bags can be a great way to thank your guests and give them a lasting memory! However, you want to make sure that the items you include are unique and memorable so that they don’t get thrown in the trash. Here are some tips for creating meaningful corporate swag bags that your attendees will love!
Eye Masks are a great way to advertise your event if you put your logo on it. They’re useful and can easily be packed into a carry on. This is an especially good option if your guests are traveling to your event!
Corporate events can often last the whole day or even multiple days and many attendees rely on their smartphones for navigation, emails, networking, etc. They’re bound to run out of battery at some point. Make their lives easier by giving them an easy way to charge their phones while at your event! They’ll be happy to skip the stress of searching for an outlet.
Cord tacos keep all the different cords your guests are most likely traveling with nice and organized. From phone chargers, headphones, computer chargers, and more, your guests are guaranteed to find this cute tool useful!
Corporate events can be long and stressful. Make your guests’ lives easier by providing them with a kit filled with all sorts of essentials. From tissues and pens, to stress-relieving toys and lotion, there are many things you can include that will make your guests’ experiences at the event and traveling to the event more comfortable.
Hydroflasks always come in handy and will help your guests stay hydrated. Also, adding a logo to it increases the likelihood that your guests will use it! It’s eco-friendly and reusable as well, which is a huge plus!
6. Unique Snacks
Snacks are always needed, especially for long events. Even though food is often provided at corporate events, snacks are a good option that your guests will love!
It’s always nice to find a fun item in your swag bag, so put in an LED ring! It’ll stand out and is an item your guests will find especially useful if there’s an after party!
People love experiences! Give your guests a reason to keep your bag by including a voucher for a special, VIP experience at your event, or tickets to a nearby attraction! This will make them feel more excited about being at your event and they’ll feel like they’re getting something out of it.
9. Seasonal Items
Seasonal items can be extremely useful, especially if they apply to your event location. For example, if your event is in a sunny, warm area, consider including sunglasses or flip flops with your event’s logo on it! Try using attractive colors and patterns to make your swag bag stand out!
By choosing a book as one of your gifts, you’re showing your guests that you care about their growth and well-being. Find books that align with your brand and industry that can inspire your attendees. If you don’t want your guests to have to carry around an entire book, you can always provide access codes to professional ebooks, so they can easily read them on their electronics!
Which bag ideas will you use for your swag bags?
Capturing the raw, spontaneous moments of events is something all photographers aim to do. There are a lot of little things that can make diving into special event photography much easier or much harder on yourself. Below are a few event photography ideas of how to prepare and execute your photo skills at your next event!
Take Pre-Event Shots
The event planner is responsible for all the little details at each event. Therefore, they will love that you captured shots of the room prior to the guests arrival. Not only will it be something they can use to sell their services in the future, it will also allow them to catalog the set-up in case they have a very similar type of event in the space again. Photo from ABCey’s Loreal & Skinceuticals PR & Media event in February 2010.
Capture The Event’s Story
Every event has it’s own story. Try to capture the entire story of the event & show the full scale. Take pictures prior and snap shots as people arrive. During the main event, set your camera to burst mode and shoot as many shots as you can. Bring a large amount of memory cards, as space should not dictate how many shots you should take. Candid audience or crowd shots are nice here and there, but a good rule of thumb is that once plates go down and people are eating, keep the camera pointed away from the tables and onto the stage. Photo from ABCey’s BlackJet SF event in Union Square in February 2013.
Edit Hard & Deliver Quickly
Once you edit your photos down to the best images, bring your files into your editing software and crank out the images. Make sure your images looks crispy and clean. Get your photos to your client as soon as possible after the event. They will appreciate the efficiency and attention to their event! Photo from ABCey’s Brit + Co Remake Event Day 1.
Snap Guests Looking Engaged & Enjoying Themselves
It can take some patience, but make sure you get images that indicate everyone was having a good time. Make sure guests, especially high-level executives aren’t caught in goofy or unflattering expressions! Photo from ABCey’s Blumberg Capital event.
Capture a Full Room
You want to make sure that the event looks well-attended with lots of people. Focus in on larger clumps of people to provide shots that indicate the event was crowded! Photo from ABCey’s UpStart 10x event in May 2017.