Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey Events!
A growing trend that has been sweeping almost every event blog is the necessity for audience engagement and interaction! Conferences, Festivals, and Sporting events all call for larger scale audiences that must be enticed to attend, excited through out, and anticipating the event return for the coming year. So, the question is, how do we as event planners create this buzz? This Monday, we would like to highlight Snapcastr, a tech-driven company that provides all of these solutions through their social media platform!
THE BUILD UP!
Before we get to the main attraction, we must have a plan of action, and Snapcastr certainly does! Their #Hashtag Campaign supplies companies with clear marketing and event strategies from the very beginning to ensure that promotion is being maximized. In addition, their Social Event Display optimizes on audience connection. These event displays are customizable to create a unique and exclusive feel that can educate and boost audience interaction! By the way, sponsors they did not forget you! These displays have a space for your logos to market your companies and thank you for your support!
Integrating social media interaction at an event is no longer a question, it’s a MUST. Snapcastr’s Live Social Wall enables guests to feel connected with their live tweets, posts, and shared experiences utilizing the hashtag you created with the #Hashtag Campaign! However, it doesn’t stop there.
Hosting a sporting event anytime soon? The FanPhoto feature creates guest incentive to tweet and promote your event at a chance to be featured on their team’s video board or Jumbotron!
Not sold yet? We have a few more to share! The Leaderboard feature highlights your top fans, top contributors, and/or top influencers! This is a great way to recognize your fans for their dedication or your contributors and influencers for their amazing support!
Have an opinion you want to share? Twitter Polling enables guests to participate in polls concerning your event, which will not only keep them engaged, but it will give you some great insight to their interests and what they’re looking for!
SEE YOU NEXT YEAR!
One of the best features of this company is the data capabilities that come with it! With all of these social media platforms being utilized, moderation and control is a necessity, and Snapcastr provides it. Interested in knowing your guest’s thoughts? The reporting features enables you to measure fan impact based on conversations. As well, you can monitor the growth of your social media accounts with real time analytics. This capability is a great way to track your success and pinpoint any problematic errors to ensure growth for the upcoming year!