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StartUp Monday: Intercom

Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey events

We are really excited about this gem we found! Intercom is designed to increase sales and foster customer loyalty, by combining all aspects of helpdesk, email marketing and automated marketing! Its goal is to let companies start meaningful dialogue with customers depending on who they are, and how they’re using an online product. It’s a whole new dimension in customer service, and designed by former employees of Facebook, Apple, Google and Amazon, they must have something special! 

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Using a simple JavaScript code on your website or app, developers can use this product to track customers as they sign in. Using this data, companies are able to interact with customers more easily, with on-the-spot messages divided based on customer demographics! Intercom looks at many descriptors of customers online behavior as to more effectively interact with them. This is beneficial for the company and the customers because the company learns how to make the customer happier!

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Reviews say Intercom is easy to use and the pricing is refreshingly transparent! They are aiming to replace platforms such as Zendesk for customer support. We are really excited about it because as connoisseurs of digital marketing strategies, we love to see innovative new ideas that make it easier for companies and customers to interact and engage!  

Would you use this tool for your next website or app? Do you think it’s helpful for customers? We’d love to hear what you think in the comments below, or on Facebook and Twitter!

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