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Tech Tuesday: How the New Apple Technology Benefits Events

Tech Tuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!

Apple’s new iPhone 6 and the Apple Watch have been enthusiastically discussed, even before they were released. Some people criticize Apple’s new technology, especially after the iPhone 6 “bending scandal.” However, we at ABCey tested N.F.C., a feature both gadgets offer, and think it has great potential to benefit the event world!


Apple Watch and Iphone 6 Apple New Technology


The biggest feature of both, the iPhone 6 and Apple Watch, is their near-field communication (N.F.C) technology. It enables devices to communicate and share information with each other when they are just a few inches apart. This feature is also used for Apple Pay, a new way to pay, in which customers wave their phones at the point-of-sale device to make credit card transactions. For events, the new Apple technology is a great way for visitors not to worry about cash and easily make purchases with their Apple devices.


New Apple Technology


N.F.C. could also be useful as a registration tool that keeps track of the guests that enter and exit the event. Also, categorizations, such as general admission or V.I.P, can be registered by the system. This way, we could eliminate paper tickets and make registrations faster, easier, and environmentally friendly.

N.F.C. Social Media


In addition, the devices make it really easy to share event information on social media. Hosts and visitors can share activities instantly; for example, as soon as visitors enter the event, they would automatically “check-in” on Facebook. The new Apple technology also enables hosts to encourage visitors to share on social media in order to win prizes for participation.



After the event, visitors can take a survey or post on social media, which helps event planners collect feedback and improve their events in the future. Last but not least, the Apple Watch is a really handy gadget, which means no longer trying to sneak peaks at your phone during events!

How would you use Apple Watch or iPhone 6 for events? Tell us about it in the comments below or on Facebook and Twitter!