As Snapchat continues to be a dominant avenue for social media, it is a great tool to use for event promotion. As you may know, Snapchat has an awesome feature that allows you to create your own snapchat filter for an event, On-Demand Geofilter. This allows anyone at the location of your event to use the filter during a designated time frame. At ABCey, we like to keep you up to date on all the latest social marketing tactics. So, here is a simple step by step on how to create your own filter!
** Note: to create an On-Demand Geofilter you must have a Snapchat account.
Create a Customized Snapchat Filter for Your Event
Step 1: Go to Canva.com
Once at the website, create a design using custom dimensions 1080px x 1920px.
After setting the dimensions, start designing! Keep in mind you want to leave room for people’s faces – so try to stick to customizing the top, bottom, and frame of the space.
Step 2: Download Your Finished Product
After you finish designing your cool new filter, click the download button and download the file as a PNG.
Step 3: Download GIMP
Download the computer application GIMP.
Step 4: Open Your Filter in GIMP
First, open your new filter by going to File → Open → Select Filter PNG. After, go to Select → By Color and click the white portion of your filter. Proceed by going to Colors → Color to Alpha. Finally, go to File → Overwrite nameofyourfilter.png.
Step 5: Go to Snapchat
Login to Snapchat.com and follow the steps on their website to upload your filter, select the location and time you want your filter to be active.