Whether you’re brainstorming conference booth ideas or hosting a networking happy hour, interactive event marketing can help leave a lasting impression on guests. Let’s take a look at 3 fun interactive marketing examples!
1. Get Creative with Catering
Add a whole new dimension to your catering with DIY options. Whether you’re Ketel One setting up a Bloody Mary Bar or Cholula setting up a taco station – try to think of ways to incorporate your company’s brand and culture into the food.
2. Branded Games
During the Vancouver Olympics, one of the games in the Coca Cola Pavillion required guests to don giant polar bear paw gloves. Have another brand icon? Think Lyft and their pink mustaches, how can you incorporate them into an interactive game?
3. Fun with Photobooths
Have your guests do your marketing for you! At last year’s live Super Bowl Party, Rolling Stone created a “trashed hotel room” where guests could take pictures and pretend to live the rock star life. Creating an event hashtag can also encourage guests to post to social media tagging your event and well branded photos!
Startup Monday is ABCey’s weekly post that features some of the best and brightest companies in the Bay Area. They are often companies that we have our eye on or have worked with in the past & would like to share with friends and followers of ABCey events!
Mondays don’t have to be so manic with this week’s startup – Unwind Me. Launched publicly last month at Y Combinator’s semi-annual Demo Day in Mountain View, Calif., Unwind Me is a web application massage booking service that lets you order a massage therapist straight to your home for a flat rate of $89.
How it Works: For customers, Unwind Me is simplifying the process of booking a massage and in true San Francisco startup fashion- allowing instant gratification to its many users through massages only hours after booking online; it’s massages made simple! For the massage therapists working with Unwind Me, the startup’s low overhead costs means they get to see a greater portion of the $89, all while enjoying an extremely flexible schedule.
Why We Love it: We’re so excited to watch this company grow. We’re thinking this will be incredibly useful for conferences. Imagine being able to offer massages at your conference booth or networking happy hour!
In an era of apps, event planners are not only utilizing technology on the back end, but are starting to incorporate wireless technology into the events themselves to enhance guest experience. For marketing professionals, it’s also interesting to think about how some of these new trends can be leveraged to further elevate your brand. Lets take a look at a few examples of this in action:
1. RFID Technology
Music festivals such as California’s Coachella Festival and Belgium’s Tomorrowland music festival use radio frequency identification technology, RFID, wristbands in lieu of admission tickets. This not only makes festival entrance a little more seamless, but as an added social benefit where daily attendees can check into stages and otherwise connect with one another.
Tennessee’s Bonnaroo music festival also allowed attendees to swipe their wrist bands at various photo booths around the festival and have the photos automatically upload to their Microsoft OneDrive cloud account.
2. Snapchat’s Our Story
We saw the power of the event hashtag with Instagram and Twitter, being able to remotely browse pictures and tweets from an event. Now, Snapchat’s Our Story features aggregates users ‘snaps’ happening at an event into one fun photo,video story. The implications of adding a new level local and remote awareness to your event could be huge.
3. 3D Selfies
With the increasing popularity of 3D printing, companies like Shapeways bring a whole new dimension to the selfie. Party goers interested strike a pose, hold still for about two minutes while a camera works its magic. Two weeks later, your mini-me arrives on your door stop. The ultimate party favor!