Social media is one of the main tools event planners use to market events, distribute information, engage with guests and solicit feedback. Here are a few tips that will help keep your event buzzing from beginning to end!
1. Create pre-event buzz
Excitement is key to attracting attendees and establishing a good atmosphere at your event. You can create pre-event buzz by meaningfully posting on social media and creating a hashtag. Put the hashtag on presentations, handouts, goody bags and signage so people don’t forget to use it! You can also tease people with content to get people excited through contests, giveaways or a guest’s blog post.
2. Free Wifi
Wifi is key, so make sure it’s available and that the venue has the bandwidth to support your needs. Your digital marketing centers around your guests ability to post on social media. Guests not only share your event content, but their own generated content which helps promote your business.
Live stream, live post, and enable the folks that are there! Post photos or short videos of what’s going on, or try Ustream to stream live video. You can also give away prizes for the most liked photo of the day or most favorited tweet to give people incentive.
It is also important to have a point person at the event responding to posts. They don’t have to respond to every single one, but there is a reason people post publicly and it is because they liked to be engaged with.
4. Post-event engagement
Keep the dialogue going post event, and keep using that hashtag! Ask for feedback from attendees, and post a slideshow or a fun time lapse video. Be sure to post a recap blog letting people about speakers key points, highlights of the event and more.