logo
Back to Blog

#TechTuesday: Affectiva – Emotion AI

Affective Pic 1

#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world! This Tuesday, we are introducing Affectiva, a leading emotion recognition technology company! 


Artificial intelligence is quickly becoming the next big thing in the tech industry, and we are seeing startups making impactful changes. Co-founded by Rana el Kaliouby and Rosalind W. Picard, Affectiva is a leading startup that brings you emotion-aware AI! This is great for events because this technology lets you track your guests’s engagement level!

You can also integrate secure, emotion data to your apps with Affdex Software Development Kit (SDK) and APIs. allowing you to get more data about your customers and guests! However, Emotion as a Service gives you an alternative to simply send in videos to get emotion data, at low cost! Also, its Offline Lab Solutions allows you to further analyze and study emotional behavior by using biosensors!

Affective Pic 1

Add Emotional Intelligence into your Digital Experiences with Affectiva!


How it works: 

Affectiva uses a combination of computer vision and deep learning technology to analyze online facial expressions. Here are 3 solutions that are being offered!

1. APIs & SDKs

Affdex SDKs and APIs are now available for companies who want to integrate its software into their products. With SDKs, you will be able to capture your customers’ emotions in real-time when they are using your products. This software is available on iOS, Android, Mac OS X, Windows, or Linux devices. Now you can improve your platforms even more with Affectiva’s APIs, as it provides high accurate analytics, surveys, and interaction!

Try their demo here, and contact them at gaminginfo@affectiva.com if you are interested!

Affectiva Pic 2

2. Emotion As A Service 

Instead of using SDKs and APIs, you can use “Emotion as a Service”. This cost-effective service lets you send in your videos for analysis instead. You will be able to accurately measure your customer’s emotions. Also, you don’t need to set up or integrate anything! So contact them at sales@affectiva.com to get started!

Affectiva Pic 4

3. Offline Lab Solution 

Offline Lab Solution gives users more detailed reports. Because it uses biosensors such as Eye Tracking, EEGs, and more, you can now understand your customers’ emotional behavior on a deeper level. Learn more about it here!

ABCey - Affectiva Pic 5

Why we love it:

Affectiva is quickly becoming a prominent startup in the tech industry. The reason is simple! It lets us know how users feel and react in regards to our brands and products. This allows for improvement and will help create unique experiences that people enjoy.

Planning to use Affectiva? Let us know in the comments below or on Facebook and Twitter!