Tips to Improve Customer Relationships

5 Things You Didn’t Know About Your Customers

Any business professional should know how to manage customer relationships and event planners have a unique perspective on these. ABCey has outlined five insider tips to help improve customer relationships and motivate your customer base to choose you over the competition!

Customers Value Quality Over Quantity

As event planners, we are often in a rush to satisfy our customer’s needs quickly and present preliminary results as soon as possible. However, rushing in order to satisfy the customer could impact the results and the quality of our work negatively. When all is said and done, most customers remember how competently and accurately we did our jobs and prefer that we are knowledgeable and precise rather than fast. In fact, a recent Gallup study revealed that the number one reason customers leave a service is because they feel too rushed. Very few people have stated they have left a service because it was too slow.

Customers Value Time Over Money

When it comes to events, always make sure to promise your customers a good experience rather than an inexpensive service! Customers feel better about a brand or a service if they feel like their time was well spent. They will most likely chose a service that guarantees their event to be a success and a great experience, no matter how inexpensive your service is compared to others. Most people favor memories of good times over memories of great savings.

People are Willing to Pay More for Customization

Offering basic packages is easy. Often, the small differences help your service or brand stand out. Surprise your customers with unexpected extras and put additional effort into your work. Your customers will notice additional benefits and pay more if they feel comfortable with your work. They are also likely to be repeat customers in the future, because they will remember little extras you offered in your service.

Loyalty Programs Actually Work

Offer your customers a loyalty program and they will stand by your brand. When you start a loyalty program with a first-time customer immediately, they are more likely to come back and finish the program. You could offer a 10% discount to repeat customers or offer discounts for referrals. There are many ways to reward loyalty! Be creative and have be open to suggestions and ideas.

Customers Love Stories

Persuade your customers of the value of your service or brand by sharing brand-related stories or anecdotes. Past researches have shown that storytelling is one of the most persuasive forms of communication, whether in verbal or non-verbal from. If we can connect our service or brand to a story, we convey lasting messages in our customer’s mind, because they build relevant connections. Therefore, storytelling enables us to leave a powerful impression on our audience.

What valuable lessons have you learned from your customers? Tell us about in in the comments below or on Facebook or Twitter!

4 Types of Content That Increase Brand Awareness

In this era of social media and online marketing, nothing is more important than valuable online content to get your brand’s name out there. Especially as event planners, we want to spread our events out the world. A wide online presence helps you reach a large audience. ABCey introduces you to the 4 types of content that increase brand awareness and help you to establish your brand in the market.

Free Content

Blogs are a great way to provide your customers with information about your service or product. They are free and give customers an idea of what you offer. It’s even better if you provide your audience with more than just information about your own brand, but include informative news about the industry you’re working in. This way, you turn your blog into a regularly visited destination for your audience. Depending on the value you provide, people might even share your blog on social media, which helps increase brand awareness.

Email Newsletters

Most people check their emails on a daily basis, which makes an email newsletter a great way to increase brand awareness. It is time efficient and cost effective! Email newsletters are a great way to promote your events as well! An informative email addressed to all people on your subscription list updates your audience about news regarding your brand, industry, or events. Reaching out to your audience illustrates your engagement and that you care about them. However, too many emails might come off as too spammy and people might unsubscribe soon. Therefore, send your email newsletters just once a week or on a bi-weekly basis.

Images

Images make your content more compelling. Whether they are on your website, in your blog, or in email newsletters – always include some relevant images! Texts without images look boring and are likely to be skipped by people. Using images also helps you create a certain atmosphere that might be relevant for your brand. Bestow your brand with a serious, funny, or playful vibe to attract potential customers. In addition, use a brand logo to establish recognition value in your industry. It is important that your logo is consistent and always looks relatively the same, otherwise your audience could get confused.

Videos

Studies have shown that customers who watch videos about a product or service, feel more confident about purchasing it. Creating videos might be a little bit more work than all of the above, but it’s worth the effort! An artistic or eye-catching video will likely be shared on social media by your customers and therefore reach a larger audience. Make your video go viral on Youtube with a strong message that helps you to increase brand awareness. If you are an event planner, why don’t you post some clips of previous events to give your customers a taste of your great work?

No matter which type of content you use, all of them demonstrate engagement with your audience. Include a “call to action” in order to establish interaction between you and your customers.

What is your advice on how to increase brand awareness? Tell us about it in the comments below or on Facebook or Twitter!