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ABCey Presents: Planning & Promoting Your Event with Pinterest

Here at ABCey, we are constantly using Pinterest as a tool for inspiration! As social media has become key for promoting events online, Pinterest is an effective tool in brainstorming and behind-the-scenes planning for events. Being able to make multiple boards and research through relevant content inspires creativity and organization when planning any kind of event!  

Find “Pinspiration” 

Pinterest decor events

 

Decorating for events can be the most fun, but challenging part of your event. Decorations and little details tie the event together from start to finish. Whether you’re looking for table setting ideas or invitation inspiration, Pinterest is the perfect tool to start gathering pins.  Start pinning! 

Organize Your Boards in Categories For Your Event

 

It’s time to start pulling together every new idea you find in the Pinterest universe onto your own board. This can be done on your own personal page or on the official board for your organization, corporation, nonprofit, etc. Additionally, your boards can be organized by food, decorations, invitations, themes, florals etc.

Interaction with Vendors & Clients

First, as boards are created, the link can be shared with others, whether or not they have an account.We often create event decor boards for our clients, and then share them directly for feedback to make sure we are on the right track. Pinterest also makes it possible to identify other Pinners with similar needs and tastes. Therefore, by liking, pinning and commenting on other posts, you can connect to Pinners with similar interests and build ideas. In addition, if you both follow each other, you can use the private messaging feature to start a more in-depth collaboration.

Read the Crafting/DIY/How-To Articles

Ultimately, Pinterest is known for having some of the best creative content out there. Clicked on pins reconnect you to an article or webpage to show you where the Pin came from. Take advantage of these articles as they provide some great insight on how to make your own projects or decor!

Promote Your Event on Pinterest

Pinterest gears towards connecting everyone to content and ideas that align with their interests and passions. You can even use your own board to actually promote your event which also gives you a chance to start marketing your original content, creating brand awareness and media attention. It is a very visual platform, so choosing compelling photographs & visuals with bright colors will bring your event board more success!

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Love Pinterest and want some event inspiration? Check our Pinterest page for creative event ideas! Let us know how you use Pinterest in the comments below or on Facebook and  Twitter

Sources: EventFarm, Capterra, Hello Endless

 

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