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5 Ways to Use Color to Communicate an Event’s Message

Different hues & color combinations can support your event’s message by helping to cement ideas or feelings in attendees.

Colors & color schemes create an ambiance at event venues  both consciously and unconsciously. At ABCey Events, we have rounded up our top five tips on ways to utilize the psychology of color effectively at your next event!

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1. Consider contrast levels

The number of colors and the contrast between them creates different effects. Less variation and low contrast is more calming, while multicolor and high contrast creates a more energetic & vibrant vibe. Consider the theme of your event as well as the season you are planning to have it in. Fall is perfect for burnt orange & brown shades and Spring calls for pastels!

2. Adjust chromas to make the combinations of color work

There are no bad or wrong colors, there are only some unfortunate combinations. The chroma of the color you use will make it right. If you want colors that are more harmonious, or close on the color wheel, you still want contrast to vary their values & accents.

3. Be aware of iconic color combinations

Avoid color schemes that will remind people of different corporations. For example, red and gold could remind attendees of a fast-food place because people have such a connection to the hues you’ve chosen. But if you opt for a rich red and brushed gold, people aren’t going to think McDonald’s. Get creative and mix it up!

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4. Always incorporate the corporate color of the host or sponsor

Even if it’s color message is contrary to the event’s message, this is an important tip! The logo color could be used minimally and softly at a corporate meditation session to just punctuate the event, for example.

5. Study successful color messages

The beauty of color is that the more you know, the more you know how to use it. Look at luxury ad campaigns for clues of color palettes that evoke a psychological response, or note the fun, bright colors in kids’ products for examples of what works! Play it up!

What are your favorite color combinations to communicate a message to attendees? Let us know in the comments below or on Facebook & Twitter!

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