In this era of social media and online marketing, nothing is more important than valuable online content to get your brand’s name out there. Especially as event planners, we want to spread our events out the world. A wide online presence helps you reach a large audience. ABCey introduces you to the 4 types of content that increase brand awareness and help you to establish your brand in the market.
Blogs are a great way to provide your customers with information about your service or product. They are free and give customers an idea of what you offer. It’s even better if you provide your audience with more than just information about your own brand, but include informative news about the industry you’re working in. This way, you turn your blog into a regularly visited destination for your audience. Depending on the value you provide, people might even share your blog on social media, which helps increase brand awareness.
Most people check their emails on a daily basis, which makes an email newsletter a great way to increase brand awareness. It is time efficient and cost effective! Email newsletters are a great way to promote your events as well! An informative email addressed to all people on your subscription list updates your audience about news regarding your brand, industry, or events. Reaching out to your audience illustrates your engagement and that you care about them. However, too many emails might come off as too spammy and people might unsubscribe soon. Therefore, send your email newsletters just once a week or on a bi-weekly basis.
Images make your content more compelling. Whether they are on your website, in your blog, or in email newsletters – always include some relevant images! Texts without images look boring and are likely to be skipped by people. Using images also helps you create a certain atmosphere that might be relevant for your brand. Bestow your brand with a serious, funny, or playful vibe to attract potential customers. In addition, use a brand logo to establish recognition value in your industry. It is important that your logo is consistent and always looks relatively the same, otherwise your audience could get confused.
Studies have shown that customers who watch videos about a product or service, feel more confident about purchasing it. Creating videos might be a little bit more work than all of the above, but it’s worth the effort! An artistic or eye-catching video will likely be shared on social media by your customers and therefore reach a larger audience. Make your video go viral on Youtube with a strong message that helps you to increase brand awareness. If you are an event planner, why don’t you post some clips of previous events to give your customers a taste of your great work?
No matter which type of content you use, all of them demonstrate engagement with your audience. Include a “call to action” in order to establish interaction between you and your customers.What is your advice on how to increase brand awareness? Tell us about it in the comments below or on Facebook or Twitter!