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3 Interactive Event Marketing Ideas

Whether you’re brainstorming conference booth ideas or hosting a networking happy hour, interactive event marketing can help leave a lasting impression on guests. Let’s take a look at 3 fun interactive marketing examples!

1. Get Creative with Catering

<a href="/thomas_preti_caterers/newyork/listing/752717" target="_blank" >Thomas Preti Caterers</a> in New York recently created a Bloody Mary bar with ingredients including pickled vegetables...
Add a whole new dimension to your catering with DIY options. Whether you’re Ketel One setting up a Bloody Mary Bar or Cholula  setting up a taco station – try to think of ways to incorporate your company’s brand and culture into the food.

2. Branded Games  

One of the games in the Coca-Cola pavilion required guests to don giant polar bear paw gloves.

During the Vancouver Olympics, one of the games in the Coca Cola Pavillion required guests to don giant polar bear paw gloves. Have another brand icon? Think Lyft and their pink mustaches, how can you incorporate them into an interactive game?

3. Fun with Photobooths

At this year’s <i>Rolling Stone</i> Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take...

Have your guests do your marketing for you!  At last year’s live Super Bowl Party, Rolling Stone created a “trashed hotel room” where guests could take pictures and pretend to live the rock star life. Creating an event hashtag can also encourage guests to post to social media tagging your event and well branded photos!

What other fun and interactive marketing have you seen at events? Tell us in the comments below or on Facebook and Twitter!

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