Whether you’re brainstorming conference booth ideas or hosting a networking happy hour, interactive event marketing can help leave a lasting impression on guests. Let’s take a look at 3 fun interactive marketing examples!
1. Get Creative with Catering
Add a whole new dimension to your catering with DIY options. Whether you’re Ketel One setting up a Bloody Mary Bar or Cholula setting up a taco station – try to think of ways to incorporate your company’s brand and culture into the food.
2. Branded Games
During the Vancouver Olympics, one of the games in the Coca Cola Pavillion required guests to don giant polar bear paw gloves. Have another brand icon? Think Lyft and their pink mustaches, how can you incorporate them into an interactive game?
3. Fun with Photobooths
Have your guests do your marketing for you! At last year’s live Super Bowl Party, Rolling Stone created a “trashed hotel room” where guests could take pictures and pretend to live the rock star life. Creating an event hashtag can also encourage guests to post to social media tagging your event and well branded photos!